Insightful Inspiration

This week on Insightful Inspiration, host Isabelle Landreville is joined by Allison Howitt, Director of Nutrition Insights & Analytics at Mead Johnson Nutrition.  After a decade apiece at Unilever and at Mead Johnson, it’s clear that Allison is the kind of insights leader who knows not just when an insight has truly landed, but when the business is ready for it. She also prizes collaboration,...

This week on Insightful Inspiration, host Isabelle Landreville is joined by John Rocco, Chief Brand Officer at Scotiabank, one of Canada’s Big Five banks. With over three decades of brand-building across retail, insurance, and financial services — from Loblaw to Target to Sonett and now Scotiabank — John has led some of the most defining brand moments in Canadian marketing history. He's a stor...

This week on Insightful Inspiration, host Isabelle Landreville is joined by Kai Fuentes, President and Founder of Ebony Marketing Systems: a multilingual, multicultural market research firm dedicated to the needs of minority communities throughout the US.  With over 20 years in insights, Kai has built a career around the groups that the industry has historically struggled to reach, earning her the...

This week on Insightful Inspiration, host Isabelle Landreville is joined by Brian Monschein, a market research veteran who has spent twenty years client-side at major brands before making the leap to independent consulting, and who now helps insights teams do a lot more than run projects. Today’s insights professionals don’t just lead studies. More and more, we’re called to speak the language of C...

This week on Insightful Inspiration, host Isabelle Landreville is joined by Deidre Sullivan, a rare blend of strategist, writer, poet, and performer, and an advocate for the power of the how in research.  Too often, good research dies on a slide. In this episode, Isabelle and Deidre explore why it’s not enough to uncover insights. We also have to present them in ways that people feel, remember, an...

Insightful Inspiration welcomes Grant Feller, renowned storytelling strategist and founder of Every Rung, whose clients range from GSK and Siemens to the World Economic Forum. A lifelong journalist turned narrative advisor, Grant helps brands and leaders turn complexity into clarity, and data into meaning.  In this episode, host Isabelle Landreville explores the emotional backbone of influence: wh...

This week on Insightful Inspiration, host Isabelle Landreville welcomes Karen Krishfield, a longtime research leader with experience spanning the agency side at Lieberman Research Worldwide, now Material, as well as the client-side at Hulu. With over 30 years in the industry, Karen shares what it takes to keep showing up with curiosity, creativity, and impact, especially in the face of career rein...

This week on Insightful Inspiration, host Isabelle Landreville sits down with Victoria Dias , Strategic Insights Lead at Google and a rising voice in the insights industry. With a decade of experience across powerhouse brands like Unilever, Nestlé, Mondelez, and now Google, Victoria has a unique perspective on what it takes to turn data into influence... fast. In this episode, we unpack what it me...

This week, host Isabelle Landreville sits down with Leena Doshi , Senior Manager of Research at Electronic Arts and creator of the YouTube series Data Puzzles & Mysteries. After Leena’s compelling talk at IIeX, the industry was captivated by her fresh perspective: What if researchers approached their work less like solving a problem and more like unraveling a mystery? In this episode, Leena sh...

Join host Isabelle Landreville for a captivating conversation with Anthony "Tas" Tasgal, author of six books, including "The Storytelling Book" and "The Insight Book." In this episode of Insightful Inspiration, Tas reveals how storytelling and behavioral economics can transform raw information into powerful insights that drive action. Discover practical techniques to...

In episode 24 of the Insightful Inspiration podcast, host Isabelle Landreville welcomes Karen Lynch, Head of Content at Greenbook, to explore the evolving role of insights professionals. Now that insights leaders have earned their "seat at the table," how can they maximize their influence while facing increased pressure, limited resources, and demands for innovation? Drawing from the lat...

In Episode 23 of Insightful Inspiration, we look at what makes the important relationship between brands and researchers truly effective. When does research transform from a deliverable into a catalyst for meaningful business action? When can it help your career? Our guest brings a wealth of experience in brand positioning and consumer insights. Host and our proud owner of 10 years, Isabelle Landr...

The workplace has transformed dramatically. Leaders are trying to balance empathy with performance, compassion with results. But where's the line? When does empathy help, and when might it actually hurt? Our guest on this episode of "Insightful Inspiration" brings fresh insights to this challenge. Host and our proud owner of 10 years Isabelle Landreville is excited to talk with Maria...

Episode 21 of "Insightful Inspiration" is particularly timely as we dive into a pressing question: how do we balance artificial intelligence with human expertise? While AI transforms market research, the human element remains crucial. Joining Isabelle Landreville - the proud owner of Sylvestre & Co. and host of your go-to-market research podcast - is Monika Rogers , a strategic growt...

Making research matter is about creating a culture where customer understanding drives every decision. But how do we make insights stick and transform organizations from the inside out? On Episode 20 of "Insightful Inspiration," Isabelle Landreville welcomes Gail Banack , a transformational leader who knows exactly what it takes to build customer obsession into company’s DNA. As a seasoned executi...

Sometimes stakeholders just aren’t hearing what’s being said. You know those moments when you've uncovered amazing insights, but somehow they're not landing with decision-makers? Our guest for Episode 19 of "Insightful Inspiration" has some fascinating perspectives on overcoming this challenge. Isabelle Landreville converses with Nikkia Reveillac , a trailblazing insights and innovation leader who...

Industry veterans Isabelle Landreville and Rob Volpe share how, after all these years, their hearts continue to pound for building empathy. Join them for this episode of “Insightful Inspiration.” Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Welcome to Episode 17 of Insightful Inspiration, your go-to podcast for uncovering the secrets behind consumer behavior and effective marketing strategies. Understanding how consumers make default decisions is crucial for brands looking to connect authentically and drive results. But what really influences these choices, and how can marketers leverage this knowledge to improve campaign effectivene...

If you aren’t invited to the table, you might be on the menu, as insights rainmaker Jorge Calvachi has said. And that’s not going to leave a good taste in your mouth for sure. So how can insights leaders get a seat at the table to help shape what the company serves in the future? Welcome back to Episode 16 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding a...

Welcome back to Episode 15 of Insightful Inspiration. Brands can't sit on the sidelines anymore – consumers expect them to jump into the conversations shaping our world. We're digging into how marketers can ditch the old playbook and really connect with people. Sure, selling matters, but so does having a voice in society and making a difference. But how do brands participate correctly and...

As many are gearing up for strategic planning, what better time to think about how those strategic plans can be developed – dare I say – more strategically by using insights wisely. We discuss the topic on Episode 14 of "Insightful Inspiration." Isabelle Landreville chats with Kerry-Ellen Schwartz , director of consumer insights – predictive intelligence and platform innovation – at Peps...

This is a replay of Isabelle Landreville's presentation at IIEX North America. Join us for an illuminating session exploring how technology shapes genuine connections, emphasizing the importance of human-centric research methodology innovation. Key Takeaways: 1. Prioritize human needs in innovation, ensuring solutions resonate with real-world challenges. 2. Maintain agility and cultural sensit...

Welcome back to Episode 13, Year 2 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. Let’s focus on leadership. Afterall, somebody has to lead those awesome insights and market research teams around, but what does it take to move into insights leadership and then stay there to help teams succeed? To discuss the topic,...

Advertising is all around us – nonstop, everywhere. So, how can brands stand out? By understanding the market better, knowing what has a better chance to perform, and using insights to create more impactful ad campaigns. On Episode 12 of Insightful Inspiration, Isabelle Landreville chats about that topic with Crystal Sales , a seasoned strategic planner and Group Strategy Director at Rethink in To...

Consumer trends change and sometimes quickly. So how can companies keep up while also diving deep into actually understanding the human behind their customers? Let’s find out on Episode 11 of "Insightful Inspiration." Isabelle Landreville is joined by Mimi Sherlock , VP of Global Consumer Intelligence, Nourish, at International Flavors and Fragrances, to discuss the roles of trend intell...