Insightful Inspiration

The industry certainly has seen changes in recent years. Some good. Some not so good and some somewhere in the middle. But the basic need for companies – small and large - to understand their customers remains. On Episode 10 of "Insightful Inspiration," Isabelle Landreville chats with Nick Graham , global head of insights and analytics at Mondelez International, about the role of insight...

Welcome back to Episode 9 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. We're diving into the fascinating world of Generation Z, those born between 1997 and 2012. As a business owner or marketer, you know that understanding this unique generation is crucial for success, but where do you start? What do you need...

On Episode 8 of "Insightful Inspiration," we learn about agile insights and lean into AI. Sidi Lemine , CEO of  Jade Kite , joins  Isabelle Landreville  to cover the topic and how it can be useful for qualitative researchers. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠ ⁠https://www.sylvestreco.com/⁠

Welcome back to Episode 7 of Insightful Inspiration. Let’s talk about the state of women in research. What are the current struggles and successes? How have things changed in the last 17 years?  Host ⁠Isabelle Landreville⁠ is joined by ⁠Kristin Luck⁠ to find out. Kristin has had multiple private-equity-backed exits, is an advisor to market research firms, and is the founder of ⁠Women in Research (...

Consumers live narratives and the more companies can understand those narratives and be a part of them, the better. But how do they do that?  Let's find out on Episode 6 of "Insightful Inspiration." Isabelle Landreville  is joined by  Kristian A. Alomá, Ph. D. , author of “Start with the Story” and founder and CEO at Threadline. He’s a branding and experience design consultant and de...

Welcome back to Episode 5 of Insightful Inspiration.  Being client-first is necessary to really help customers be successful, but how can that be done in a sustainable way to drive results continuously?  Let's find out in this conversation between  Isabelle Landreville  and Joseph Chen.  Joseph is the Founder and CEO of Leo & Dragon , a research management and insight consultancy focused o...

On this episode of “Insightful Inspiration,” host  Isabelle Landreville  explores a topic close to her heart - Quebec culture and history.  In this French-language conversation, Isabelle chats with  Philippe Lamarre , founder of Urbania. They share a fresh perspective on Quebec's distinct yet evolving culture. Episode 4 is a fun and fascinating listen. Insightful Inspiration is brought to you...

Welcome back to Episode 3 of Insightful Inspiration. One of the topics that has been top of mind is how biculturalism helps us understand people better.   Isabelle Landreville is joined by Marta Villanueva, chief insights officer at NuThinking, who is perfect to provide us with insightful inspiration on the topic. Connect with Marta: https://www.linkedin.com/in/martavillanueva/ Connect with Sylves...

On the last episode , we talked about how and why to trust people from the get-go. On Episode 2, let’s talk about the science behind it.  Isabelle Landreville  is joined by author and scientist  Paul Zak  to discuss the topic. Connect with Paul: http://pauljzak.com/ Connect with Sylvestre & Co.: https://www.sylvestreco.com/

Without further ado, here’s our first episode. On Episode 1, we discuss the importance of brands and market research building a foundation of trust to drive results. But how do you build that trust from the get-go, and how do you use it to keep the momentum going? Let’s find out from Raj Manocha, Chief Client Officer at Sago, who is joining Isabelle Landreville on this episode. Connect with Raj he...

On Insightful Inspiration, Isabelle Landreville, president and chief insights seeker at Sylvestre & Co., chats with the mosaic of brilliant individuals that help us shape the insights industry. We invite you to join us and please subscribe now to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry.