Inside Marketing

This week we're joined by Corin Camenisch, Global Marketing Lead Sum Up, for a look at why small business should be cherished (more so than they currently are).

Debbie Byrne, Managing Director of An Post Retail, joins us for a frank discussion on business transformation. Laying out the challenges of balancing a modern refresh while respecting history and position of a legacy brand.

This week we're joined by Aidan O'Driscoll founder of Align Consultancy and Agency to look at why there's sometimes a disconnect between Sales and Marketing.

Paul Keogh, formerly of Guinness, Budweiser and Polygram Records joins us to discuss how sometimes finding the bravery to go with your gut will have positive outcomes for your brand.

This week we're joined by Medal's Yuriy Yarovoy on how Medal, a cross platform tool and social network for gaming, has gone from a standing start to revenues of $30m by harnessing the power of gaming for brands.

We're joined by not one but two judges of this year's Cannes festival of advertising. Cathy Boxall, dentsu's Global Head of Entertainment and dentsu Ireland's Ian McGrath take us through the trends and pitfalls of this year's crop of entries.

This week we're joined by Declan O'Reilly, Group MD of Empathy Research, for a look at what impact AI is having on research methodology and practices.

Claire O'Rourke – dentsu's Research Director – joins us to unpack the latest Pulse findings on grocery shopping in Ireland. From the rise (and limits) of private label to shifting brand loyalties and price sensitivities, we explore what’s really driving consumer choices in 2025.

This week, David Hartigan, CEO & Founder of Hemp Heros, shares how authenticity and purpose can drive brand growth.

Part two of our chat with Bohemians FC COO, Bang Bang Cafe owner and manager of Irish language hip hop group and cultural sensation Kneecap. Bohemians FC https://bohemians.ie/ Kneecap https://www.kneecap.ie/ Bang Bang https://www.bangbang.ie/

In the first of two parts we’re joined by Bohemians FC COO, Bang Bang Café owner and manager of Irish language hip hop group and cultural sensation Kneecap on his journey from diplomat to where he is today. Bohemians FC : https://bohemians.ie/ Kneecap : https://www.kneecap.ie/ Bang Bang : https://www.bangbang.ie/

This week Elena Jasper, Head of Marketing at Marketing Architects, joins us to talk all things TV.

This week we're joined by Folk's Chief Creative Officer Karl Waters as he explains to us why - in the light of EU legislation - Irish people should identify as leprechauns.

Claire O'Rourke - dentsu's Research Director - joins us to go through the latest findings from dentsu's Pulse report on Holiday Planning. Pulse Report Link https://www.dentsu.com/ie/en/blog/irish-holidaymakers-2025

This week we're joined by Fergal McGovern, founder and CEO of Visible Thread - experts in compliance and regulatory content and contract software - for a look at how AI can be successfully applied to the contract and RFP process.

This week we're joined by legendary ad-man, writer, speaker and award winning blogger Bob Hoffman to get under the hood of the advertising industry. Bob's site https://www.bobhoffmanswebsite.com/

This week we're joined by Heineken's Marketing Director Fiona Curtin to discuss the evolution of their succession campaign.

This week we're joined by dentsu's Group Strategy Director, Rachel Ray for a look at current trends in marketing, advertising, culture and media. From "question of living" to" tech isolation" to asking where the "social" is in social media and why war's been declared on play - Rachel breaks down the trends brands should be conscious of in 2025.

This week we're joined by strategic global retail leader Bob Neville, who's worked with some of the biggest brands in the world to look at the challenges retail is facing in the year ahead.

Kicking off our first bite-sized episode we're joined by Claire O'Rourke, Research Director in dentsu to break down key takeaways from our first Pulse report of the year - exploring shifting consumer sentiment, financial pressures, and what it all means for brands.

This week we're joined by Ciaran O'Kane, co-founder of Exchange Wire and General Partner in First Party Capital for a look at the plethora of platforms that face marketeers on a daily basis.

This week we're joined by former CEO of dentsu Liam McDonnell, who, over the last thirty years has pretty much shaped the media agency landscape in Ireland. His journey from messenger to CEO (inspired by a few choice cars along the way) is inspirational and something anyone at any level in the industry will learn from. Liam on LinkedIn https://www.linkedin.com/in/liam-mc-donnell-fmii-b4637933?utm_...

And we're back! To start things off for 2025 we're talking to Head of Futures at dentsu, Dan Calladine for a look at the trends and developments the will be dominating marketing and media conversations for the year ahead.

It's the most wonderful time of the year! This week Dave welcomes Rob Kinsella, Head of Client at The Irish Times Group, in to relive some of the highlights of the year in Inside Marketing.

This week we’re joined by Vivian Chambers, founder of Bricolage and Sarah Van Horn, their Head of Cultural Insights, to investigate the implications for brands given Ireland’s recent poll topping performance as the EU’s loneliest country. Bricolage spoke to experts across psychology, cultural strategy and community making, as well as focus groups to do a deep dive into the topic of loneliness. Get...