Humans of Martech

What's up everyone, today we have the pleasure of sitting down with Arjun Pillai, Co-founder and CEO of Docket. (00:00) - Intro (01:25) - In This Episode (06:50) - The 3 Things Every AI Agent Needs to Be Taught (10:30) - Why B2B Contact Forms Convert at Only 1% (16:34) - AI Doesn't Need Clean Enterprise Data (23:11) - What a Buyer Context Graph Understands That Your CRM Misses (28:22) - Why RevOps...

What's up everyone, today we have the pleasure of sitting down with Alexey Komissarouk, Member of the Technical Staff at Anthropic. (00:00) - Intro (01:22) - In This Episode (04:44) - How Engineers Actually End Up Specializing in Martech (08:47) - Security Approval Is the Real Bottleneck at Anthropic (14:34) - Why Anthropic Builds Its Own CDP Instead of Buying One (16:50) - How the Vibe-Code Era I...

What's up everyone, today we have the pleasure of sitting down with Lauren Stein, former Chief of Staff at GrowthLoop. Summary: Lauren Stein spent four years living the chief of staff job at GrowthLoop before most companies had a real name for it, and now that title is showing up explicitly in job postings recruiting straight out of marketing ops. This episode covers the scaffolding analogy for wh...

What's up everyone, today we have the pleasure of sitting down with Anna Gelfand, Director and Head of Lifecycle & Retention Marketing at Miro. (00:00) - Intro (01:14) - In This episode (04:29) - Why Lifecycle Marketing As We Know It Has No Future (08:53) - How To Codify The Qualitative Side Of Lifecycle Marketing (14:52) - Testing Email Campaigns On Digital Twins Of Your Customers (25:05) - S...

What's up everyone, today we have the pleasure of sitting down with Melissa M. Reeve, author of Hyperadaptive: Rewiring to Become an AI-Native Organization and co-founder of the Agile Marketing Alliance. (00:00) - Intro (01:09) - In This Episode (04:33) - What Marketing Looks Like If AI Had Always Existed (08:47) - Why AI Is Easy to Use but Not Easy to Learn (15:34) - Why Marketing Ops Sits Where...

What's up everyone, today we have the pleasure of sitting down with Gary Amaral, marketing leader at Docket. (00:00) - Intro (01:15) - In This Episode (04:35) - What Lead Scoring Was Really Hired to Do (12:13) - Why Lead Scoring Models Turn Into Black Boxes (16:04) - What Is an Agent Qualified Lead (24:02) - How Agentic Qualification Goes Beyond AI Scoring (27:48) - What AI Agents Do That Drift St...

What's up everyone, today we have the pleasure of sitting down with Christina Garnett, Fractional Chief Customer and Communications Officer at Neuemotion. (00:00) - audio-Christina (01:19) - In This Episode (05:37) - Why Your Tech Stack Cannot Fix Siloed Customer Teams (11:10) - Why Getting the Name Right No Longer Counts as Personalization (18:08) - Why A/B Testing Programs Ignore Qualitative Cus...

What's up everyone, today we have the pleasure of sitting down with Aditya Vempaty, VP of Marketing at Coram AI. (00:00) - Intro (01:07) - In This Episode (05:05) - Why Expansion Revenue Beats New Logos When Channels Are Saturated (06:07) - Why Customer Empathy Means Knowing What Gets Your Buyer Promoted (12:38) - How to Tell If Your Case Study Makes the Customer the Hero (18:16) - Why Single Chan...

What's up everyone, today we have the pleasure of sitting down with Mary Keough, Fractional Demand Gen for B2B at DemandLoops. (00:00) - Intro (01:12) - In This Episode (04:30) - How to Write LinkedIn Posts That Hit a Nerve Without AI (06:39) - How to Run an Honest Goal Setting Conversation With Your Founder (14:46) - Why Marketing Always Catches the Scope Creep at Startups (18:39) - How New Marke...

What's up everyone, today we have the pleasure of sitting down with Julie Beynon, Head of Analytics at Augment Code. (00:00) - Intro (01:07) - In This Episode (04:13) - Breaking Into Data Without A Computer Science Background (06:05) - Why AI Made Building Cheap But Maintenance Expensive (09:25) - How To Push Back On AI Projects Without Killing Momentum (12:28) - Building AI Agents That Multiply A...

What's up everyone, today we have the pleasure of sitting down with Stéphane Hamel, Founder and Product Architect at MANTIS. (00:00) - Intro (01:07) - In This Episode (04:07) - How To Audit Which Trackers Are Firing On Your Website (07:00) - Why Nobody On Your Team Owns The Tags Firing On Your Site (11:22) - Why Your Consent Banner Does Not Match What Your Site Actually Does (16:45) - Does Server...

What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet. (00:00) - Intro (01:09) - In This Episode (05:31) - Why New Marketing Ops Leaders Should Audit Before They Act (10:09) - How to Run a Marketing Ops Audit When You Join a Company (16:04) - How to Balance a Full Audit Against Your Boss's Priorities (19:00) - How...

What's up everyone, today we have the pleasure of sitting down with Kathleen Schaub, Author, Strategist, and Advisor in Marketing Management and Organizations. We cover: (00:00) - Intro (01:19) - In This Episode (04:45) - Why Marketing Behaves More Like Weather Than a Machine (08:49) - The Four Mindsets Marketing Leaders Need for Complex Markets (14:06) - Why ROI Doesn't Work as a Marketing Measur...

What's up everyone, today we have the pleasure of sitting down with Sharon Gai, author, keynote speaker, and educator. We'll cover: (00:00) - Intro (01:21) - In This Episode (05:20) - How AI Moves Marketing Creativity Up the Abstraction Layer (09:08) - Why Taste Is No Longer a Durable Human Skill (15:33) - What Human Work Looks Like After AI Learns Taste (20:41) - How to Codify Taste Into Your AI...

What's up everyone, today we have the pleasure of sitting down with Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster. Summary: Most career advice still hands you a ladder and tells you to climb. Michele makes the case for a lattice instead, the crisscross path of sideways and diagonal moves that built her range across banking, retail, a startup, and now Tick...

What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing. We'll cover: (00:00) - Intro (01:14) - In This Episode (06:37) - Why Attribution Breaks Down in a Zero Click World (16:09) - What the Alligator Graph Means for Ops Teams (22:46) - How to Run a Zero Click Launch Week You Can Actually Measure (32:...

What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke. We'll cover: (00:00) - Cara-audio (00:53) - In This Episode (04:40) - 1 — Why Your Website Is Running More Tracking Tools Than You Know (08:17) - 2 — How a Plaintiff's Firm Turns Your Website Into a Lawsuit (17:55) - 3 — The...

What’s up folks, welcome to our 4 part series of crawling through the dungeon of martech architecture. You’ve arrived at our final episode, part 4: The Dispatch Tower. We’ll tackle: (00:00) - Intro (00:59) - In This Episode (01:30) - Sponsor: Mammath Growth (02:33) - Sponsor: GrowthLoop (03:58) - FLOOR 4: THE DISPATCH TOWER (04:39) - What Happens When 30 Vendors Turn On AI at the Same Time (21:24)...

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 3: The Correlation Masquerade. We'll cover: (00:00) - Intro (01:16) - In This Episode (01:36) - Sponsor: Knak (02:44) - Sponsor: MoEngage (04:02) - FLOOR 3: THE CORRELATION MASQUERADE (05:08) - Why Agentic AI Optimizes for the Wrong Thing at Scale (11:30) - The Boomerang Ef...

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 2: The Eye of Context. We cover: (00:00) - Intro (00:56) - In This Episode (01:28) - Sponsor GrowthLoop (02:32) - Sponsor: GrowthBench (03:32) - Welcome Back (04:09) - FLOOR 2: THE EYE OF CONTEXT (06:15) - Why AI Produces Believable Nonsense (09:00) - BOSS BATTLE: The Hallu...

What’s up folks, welcome to our 4 part series of Crawling THROUGH THE DUNGEON OF MARTECH ARCHITECTURE You’ve arrived at Part1 : The Fall of CRM Gravity  (00:00) - Intro (00:57) - In This Episode (01:31) - Sponsor: MoEngage (02:28) - Sponsor: Knak (04:53) - FLOOR 1: Why the CRM Lost Its Authority (06:09) - Why Every Team Moved Into the CRM (And How It Lost Its Authority) (13:57) - Why Sharing CRM D...

What's up everyone, today we have the pleasure of sitting down with Keith Jones, Head of GTM Systems at OpenAI. Summary : Keith's GTM systems team at OpenAI got split across 2 orgs, ran into the most wildly practical cost center problem imaginable, and ended up proving exactly why distributed systems teams at high-velocity companies don't work. In this episode, he walks through the full restructur...

What's up everyone, today we have the pleasure of sitting down with Lindsay Rothlisberger, Director of GTM Innovation at Zapier. (00:00) - Intro (01:23) - In This Episode (02:00) - Sponsor: Knak (03:08) - Sponsor: MoEngage (05:49) - How Zapier's RevOps Team Built Its AI Foundation (19:43) - Why Visibility Has to Come Before Governance in AI Adoption (24:58) - Sponsor: GrowthBench (25:58) - Sponsor...

What's up everyone, today we have the pleasure of sitting down with Ashley Langford, Marketing Operations and RevOps Leader. Summary : Ashley Langford has every credential the MOps job search advice says you're supposed to have: 2 Marketo Champion designations, a decade of B2B SaaS experience across multiple industries, a strong community presence, and a track record of building functions from scr...

What's up everyone, today we have the pleasure of sitting down with Jason Dobbs, Head of Marketing and GTM Engineering at Kumo AI. (00:00) - Intro (01:24) - In This Episode (01:57) - Sponsor: MoEngage (02:54) - Sponsor: Knak (04:35) - How Undefined Data Definitions Make AI Confidently Wrong (08:18) - Why Context Engineering Replaces Prompt Engineering as the AI Bottleneck (12:59) - The Five Non-Ne...