Humans of Martech

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 3: The Correlation Masquerade. We'll cover: (00:00) - Intro (01:16) - In This Episode (01:36) - Sponsor: Knak (02:44) - Sponsor: MoEngage (04:02) - FLOOR 3: THE CORRELATION MASQUERADE (05:08) - Why Agentic AI Optimizes for the Wrong Thing at Scale (11:30) - The Boomerang Ef...

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 2: The Eye of Context. We cover: (00:00) - Intro (00:56) - In This Episode (01:28) - Sponsor GrowthLoop (02:32) - Sponsor: GrowthBench (03:32) - Welcome Back (04:09) - FLOOR 2: THE EYE OF CONTEXT (06:15) - Why AI Produces Believable Nonsense (09:00) - BOSS BATTLE: The Hallu...

What’s up folks, welcome to our 4 part series of Crawling THROUGH THE DUNGEON OF MARTECH ARCHITECTURE You’ve arrived at Part1 : The Fall of CRM Gravity  (00:00) - Intro (00:57) - In This Episode (01:31) - Sponsor: MoEngage (02:28) - Sponsor: Knak (04:53) - FLOOR 1: Why the CRM Lost Its Authority (06:09) - Why Every Team Moved Into the CRM (And How It Lost Its Authority) (13:57) - Why Sharing CRM D...

What's up everyone, today we have the pleasure of sitting down with Keith Jones, Head of GTM Systems at OpenAI. Summary : Keith's GTM systems team at OpenAI got split across 2 orgs, ran into the most wildly practical cost center problem imaginable, and ended up proving exactly why distributed systems teams at high-velocity companies don't work. In this episode, he walks through the full restructur...

What's up everyone, today we have the pleasure of sitting down with Lindsay Rothlisberger, Director of GTM Innovation at Zapier. (00:00) - Intro (01:23) - In This Episode (02:00) - Sponsor: Knak (03:08) - Sponsor: MoEngage (05:49) - How Zapier's RevOps Team Built Its AI Foundation (19:43) - Why Visibility Has to Come Before Governance in AI Adoption (24:58) - Sponsor: GrowthBench (25:58) - Sponsor...

What's up everyone, today we have the pleasure of sitting down with Ashley Langford, Marketing Operations and RevOps Leader. Summary : Ashley Langford has every credential the MOps job search advice says you're supposed to have: 2 Marketo Champion designations, a decade of B2B SaaS experience across multiple industries, a strong community presence, and a track record of building functions from scr...

What's up everyone, today we have the pleasure of sitting down with Jason Dobbs, Head of Marketing and GTM Engineering at Kumo AI. (00:00) - Intro (01:24) - In This Episode (01:57) - Sponsor: MoEngage (02:54) - Sponsor: Knak (04:35) - How Undefined Data Definitions Make AI Confidently Wrong (08:18) - Why Context Engineering Replaces Prompt Engineering as the AI Bottleneck (12:59) - The Five Non-Ne...

What's up everyone, today we have the pleasure of sitting down with Alex Halliday, Founder and CEO at AirOps. (00:00) - Intro (01:19) - In This Episode (01:54) - Sponsor: Attribution App (02:57) - Sponsor: GrowthLoop (04:19) - How AirOps Pivoted to AI Content Engineering (08:23) - The Real Definition of Content Engineering and Why It's Not About Publishing More (13:14) - What a Content Engineer Do...

What's up everyone, today we have the pleasure of sitting down with Elizabeth Dobbs, AVP of Marketing Technology, Data and Growth at Databricks. (00:00) - Intro (01:18) - In This Episode (01:47) - Sponsor: Knak (02:55) - Sponsor: MoEngage (04:16) - Why Velocity Beats Permanence in Marketing Data Architecture (12:00) - Why Databricks Embedded Data Engineers Inside Marketing (15:02) - Inside Databri...

What's up everyone, today we have the pleasure of sitting down with Tata Maytesyan, Growth Consultant, Keynote Speaker, and AI Trainer. (00:00) - Intro (01:08) - In This Episode (01:46) - Sponsor: GrowthLoop (02:50) - Sponsor: Attribution App (04:34) - Which Marketing Tasks Are Actually Worth Automating (13:07) - Why Deep Generalists Outperform Channel Specialists in Marketing (26:07) - Sponsor: M...

Summary: This episode closes Phil and Darrell's 3-part series on the marketing ops job market with the question they've been building toward: what do you ask the company? Darrell shares a firsthand account of taking a job under financial pressure, ignoring red flags he recognized in the moment, and landing in a toxic environment within months. What follows is a structured set of interview question...

What’s up everyone, today we continue with part 2 of a 3 part series we’re calling The Martech Job Hunt Survival Guide. Part 2 is: How to stand out as a candidate with AI prep, portfolios and tools. Summary : Phil and Darrell spent this episode breaking down what actually moves the needle when you’re searching for a role: building the portfolio that almost no marketing ops professional bothers to...

What's up everyone, today we kick off part 1 of a 3 part series we’re calling The Martech Job Hunt Survival Guide. Part 1 is: How to find hidden job opportunities. In This Episode: (00:00) - Intro (01:23) - In This Episode (01:59) - Sponsor: Knak (03:06) - Sponsor: MoEngage (04:49) - Why Getting Laid Off Is Always a Business Decision (08:52) - Building Career Security Before You Need It (10:51) -...

What's up everyone, today we have the pleasure of sitting down with Austin Hay, Martech, Revtech, and GTM systems advisor, AND – AI builder, writer, and ex-founder.  In This Episode: (00:00) - Austin-audio (01:16) - In This Episode (01:54) - Sponsor: RevenueHero (02:48) - Sponsor: Mammoth Growth (04:09) - How Code-Driven AI Workflows Outperform Chat-Based Prompting (14:55) - How to Start Building...

What’s up everyone, today we have the pleasure of sitting down with Dr. John Whalen, Cognitive Scientist, Author, and Founder at Brilliant Experience. shTNmWsiInndTRwsf735 Summary : John has spent his career studying how people actually think, and his conclusion is uncomfortable for anyone who believes their marketing decisions are more rational than they are. In this episode, John explores how sy...

Summary: Tobi challenged marketing’s fixation on prediction. He has built highly accurate LTV models, but accuracy alone does not move revenue. Marketing is intervention. Correlation shows patterns; causality tells you what happens when you pull a lever. That shift reshapes experimentation, explains why dynamic allocation can outperform static A B tests, and highlights how self learning systems ca...

What’s up everyone, today we have the pleasure of chatting with Jenna Kellner, VP Marketing at Workleap. (00:00) - Intro (01:14) - In This Episode (04:30) - How to Manage Marketing Tech Debt During Rapid Growth (10:10) - How to Prioritize RevOps Tech Debt Without Perfect ROI Models (14:23) - Reasoning Through Broken Systems and Imperfect Data (19:23) - How High Performers Progress Anyway (24:28) -...

What’s up folks, today we have the pleasure of sitting down with Ronald Gaines, Digital Transformation & Marketing Ops Leader at Sunbelt Rentals, Inc. (00:00) - Intro (01:12) - In This Episode (06:18) - 1. Learning to Operate Without Formal Authority (13:59) - 2. Stop Waiting for the Org to Define Your Marketing Ops Role (22:53) - 3. The Hidden Cost of Self Taught Ops and Minimum Viable Discip...

What’s up everyone, today we have the pleasure of sitting down with Maria Solodilova, Head of Business Development at Yango Ads. (00:00) - Intro (01:17) - In This Episode (04:23) - Mobile Ad Mediation Business Development Explained (09:58) - AI Credibility In Ad Tech Sales (18:42) - Why Adtech is Really a Marketplace With Its Own Economics (30:30) - Programmatic Ad Auctions And Inventory Dynamics...

What’s up folks, today we have the pleasure of sitting down with Anthony Rotio, Chief Data Strategy Officer at GrowthLoop. (00:00) - Intro (01:10) - In this episode (04:05) - Journeying From Robotics to Modern Marketing Systems (11:05) - Most Marketing Systems Don’t Learn Because They Lack Feedback Loops (16:10) - The Martech Engineering Talent Gap (19:51) - AI Will Amplify Whoever Has the Cleanes...

"Hey – So what do you do?” Why is it that we always default to work when we get this question. its like many of us have let our jobs become the center of how we see ourselves. This slowly happens to many of us, as work occupies more mental and emotional space. I asked 50 people in martech and operations how they stay happy under sustained pressure. This 3 part series – titled “50 Operators share t...

Pressure at work rarely stays contained within the job. It spills into family life, friendships, and daily relationships. I asked 50 operators how they stay happy while managing responsibility at work and at home. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of operators who feel the same pressure you p...

Careers place a ton of demand on energy and attention way before results start to stabilize. Many operators discover that health and routine determine how long they can operate at a high level. I spoke with 50 people working in martech and operations about how they stay happy under pressure. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these la...

What’s up everyone, today we have the pleasure of sitting down with Phyllis Fang, Head of Marketing at Transcend. (00:00) - Intro (01:23) - In This Episode (04:13) - Uber Safety Marketing Shaped A Trust First Marketing Playbook (10:12) - How Permissioned Data Systems Power Personalization at Scale (15:22) - How Consent Infrastructure Improves Personalization Performance (19:20) - How to Audit Cons...

What’s up everyone, today we have the pleasure of sitting down with Jordan Resnick, Senior Director, Marketing Operations at CHEQ. (00:00) - Intro (01:10) - In This Episode (03:47) - Demystifying Go-to-Market Security (06:14) - The Fake Traffic Surge (08:14) - How the Dead Internet Theory Connects to Bot Traffic Growth (12:31) - How to Detect Bot Traffic Through Behavioral Patterns (16:13) - How G...