Higher Levels Tech Sales Podcast

Notion just retitled its account executives as solutions consultants, and it has a lot of reps asking the same question: is AI coming for sales jobs? Connor and I break down what’s actually happening. Sales hiring has stalled but isn’t declining. The roles AI is really hitting are the “measurers” in back office and middle management. AE and solutions engineer roles are starting to merge. The short...

In this episode Eric Finch and Connor Murray break down how to close million-dollar deals in tech sales, including the enterprise deals they won and the ones they lost. You'll learn where 7-figure opportunities actually come from, how to build multiple champions, and how to handle the detractors and internal politics that kill big B2B deals. We also cover how to run an enterprise sales process...

Most founders and reps don't have a pricing problem. They have a confidence problem. Eric and Connor break down why pricing feels so hard, how to tie price to the actual size of the problem you're solving, and why cheap almost never wins you the deal. In this episode: Why your price is meaningless without a value anchor The three-option framework that controls the negotiation before it sta...

The complete guide to establishing yourself as an Account Executive

90%+ of people who apply to sales role will never break in. Here's why.

Ambitious sales reps can set themselves up for a fruitful career, or they can make a few costly mistakes that set their career and earnings back for years. In this deep dive, we discuss everything ambitious reps should be aware of to set themselves up for the highest likelihood to have a lucrative, and long standing career in sales.

Closing a deal is one thing, increasing the contract value is the difference between hitting 60-80% of your quota or 150%+

We support over 10,000 reps in the industry as well as several startups in their hiring process. This is everything you need to know about how to recruit top sales talent, in particular, account executives.

How to recruit top SDR talent at your organization (and what SDRs should look for when interviewing)

Learn how to attract top performers and evaluate opportunities. Whether you are a founder, VP, or manager, hiring sales talent is a critical challenge that dictates your company growth. We break down the exact strategies for identifying the right candidates for your specific business stage. This guide helps you filter through talent pools to find reps who can actually deliver results. For sales pr...

We break down the best 5 sales jobs both in terms of how much you can make, as well as long term career progression prospects.

Struggling to choose between tech sales jobs? Learn how to evaluate multiple offers and pick the right company for your career. Deciding where to work is the most common hurdle for those breaking into tech sales. Whether you are an SDR looking for your first role or navigating final interviews with three different companies, the pressure to choose between a proven firm, an up-and-coming startup, o...

The transition from SDR to Account Executive is one of the hardest jumps in sales. As an SDR, success is simple: book meetings, generate pipeline, repeat. As an AE, you're suddenly responsible for discovery, demos, deal strategy, stakeholder management, negotiations, and ultimately closing revenue. In this conversation, we break down the biggest mistakes new Account Executives make, the mindse...

We grew Rithim.ai to $2,500+ MRR in under 40 days, and in this episode we give an unfiltered breakdown of everything we've learned building an AI SaaS in real time. We get into early customer acquisition without paying for ads, bootstrapping vs. raising venture, usage-based pricing in the AI era, B2C vs. B2B, and how to build a real moat when Claude keeps getting better every week. No screensh...

Continuing our discussion from last year, Alex and I dive into the nuances of a sales career, especially within tech sales. We explore the aspirations for high earnings and the often-overlooked costs associated with such career development. This conversation aims to provide a balanced perspective for anyone considering an SDR role or advancing in B2B sales, emphasizing personal growth alongside pr...

Is working for a startup or enterprise tech company better for your career?

A deep dive with Connor Murray (Combined 20+ years of tech experience) on what the realities of the Account Executive role and the nuances that are not often discussed in videos that just glamorize the role, and LinkedIn posts that make it seem simple.

Top 1% Reps don't just work harder, they build systems. Sit down with Connor Murray, Kris Hari, and Eric Finch, all President's club winning reps, and learn what sets top reps apart from the rest.

▶Take our free tech sales course: https://www.higherlevels.com/free-training?via=youtube▶Break Into Tech Sales in 6 Weeks: https://www.higherlevels.com/ascension?via=youtube

Connor Murray, Eric Finch, and Kris Hari dive deep into modern cold calling approaches in 2026

High Ticket and Software/Tech Sales are 2 of the most popular careers on social media in the world.

3 Cold Call Experts break down the modern landscape in 2026

Connor Murray and Eric Finch discuss AI's impact on Sales and specifically tech sales roles

Pipeline generation is broken, and the old GTM playbooks no longer work. In this episode, Eric talks with Kris Rudeegraap , co-founder and CEO of Sendoso and former Account Executive, about the realities of building pipeline in 2026. From the collapse of single-channel outbound to the rise of AI-driven prospecting, this conversation unpacks what founders and sales reps need to understand to stay c...

Join the free waitlist for Rithim here: www.rithim.ai After 10 years in tech, working as both an engineer and in tech sales, I’ve seen firsthand how dramatically this industry has changed and where it’s actually headed next. In this video, I break down the 10 hardest lessons I wish I understood earlier, including why tech careers are exponential, how AI is reshaping work, why your manager matters...