Higher Levels Tech Sales Podcast

Learn how to attract top performers and evaluate opportunities. Whether you are a founder, VP, or manager, hiring sales talent is a critical challenge that dictates your company growth. We break down the exact strategies for identifying the right candidates for your specific business stage. This guide helps you filter through talent pools to find reps who can actually deliver results. For sales pr...

We break down the best 5 sales jobs both in terms of how much you can make, as well as long term career progression prospects.

Struggling to choose between tech sales jobs? Learn how to evaluate multiple offers and pick the right company for your career. Deciding where to work is the most common hurdle for those breaking into tech sales. Whether you are an SDR looking for your first role or navigating final interviews with three different companies, the pressure to choose between a proven firm, an up-and-coming startup, o...

The transition from SDR to Account Executive is one of the hardest jumps in sales. As an SDR, success is simple: book meetings, generate pipeline, repeat. As an AE, you're suddenly responsible for discovery, demos, deal strategy, stakeholder management, negotiations, and ultimately closing revenue. In this conversation, we break down the biggest mistakes new Account Executives make, the mindse...

We grew Rithim.ai to $2,500+ MRR in under 40 days, and in this episode we give an unfiltered breakdown of everything we've learned building an AI SaaS in real time. We get into early customer acquisition without paying for ads, bootstrapping vs. raising venture, usage-based pricing in the AI era, B2C vs. B2B, and how to build a real moat when Claude keeps getting better every week. No screensh...

Continuing our discussion from last year, Alex and I dive into the nuances of a sales career, especially within tech sales. We explore the aspirations for high earnings and the often-overlooked costs associated with such career development. This conversation aims to provide a balanced perspective for anyone considering an SDR role or advancing in B2B sales, emphasizing personal growth alongside pr...

Is working for a startup or enterprise tech company better for your career?

A deep dive with Connor Murray (Combined 20+ years of tech experience) on what the realities of the Account Executive role and the nuances that are not often discussed in videos that just glamorize the role, and LinkedIn posts that make it seem simple.

Top 1% Reps don't just work harder, they build systems. Sit down with Connor Murray, Kris Hari, and Eric Finch, all President's club winning reps, and learn what sets top reps apart from the rest.

▶Take our free tech sales course: https://www.higherlevels.com/free-training?via=youtube▶Break Into Tech Sales in 6 Weeks: https://www.higherlevels.com/ascension?via=youtube

Connor Murray, Eric Finch, and Kris Hari dive deep into modern cold calling approaches in 2026

High Ticket and Software/Tech Sales are 2 of the most popular careers on social media in the world.

3 Cold Call Experts break down the modern landscape in 2026

Connor Murray and Eric Finch discuss AI's impact on Sales and specifically tech sales roles

Pipeline generation is broken, and the old GTM playbooks no longer work. In this episode, Eric talks with Kris Rudeegraap , co-founder and CEO of Sendoso and former Account Executive, about the realities of building pipeline in 2026. From the collapse of single-channel outbound to the rise of AI-driven prospecting, this conversation unpacks what founders and sales reps need to understand to stay c...

Join the free waitlist for Rithim here: www.rithim.ai After 10 years in tech, working as both an engineer and in tech sales, I’ve seen firsthand how dramatically this industry has changed and where it’s actually headed next. In this video, I break down the 10 hardest lessons I wish I understood earlier, including why tech careers are exponential, how AI is reshaping work, why your manager matters...

In this year-end deep dive, Eric and Connor break down the biggest shifts hitting tech sales in 2026 and what reps and founders must do to stay ahead. Drawing from a decade of experience and thousands of reps coached, they unpack why treating sales like a true system is now the ultimate separator, how AI is creating the biggest skill gap the industry has ever seen, why cold calling is becoming eve...

Free 1 hour lecture at the University of South Carolina CSI-ET club (Carolina Sales Institute for Engineering and Technology). Thank you to the University of South Carolina for hosting the Higher Levels team. Tech sales is one of the highest-paying career paths that most students and career changers have never heard about, and this full 1-hour University of South Carolina lecture breaks it down st...

B2B Sales Training and Consulting▶https://www.higherlevels.com/contact-us?via=youtube Discover common errors in SDR organizations and how to avoid them with expert sales training, notably the former #1 SDR Manager at Oracle, Connor Murray.

Learn how to go from an entry-level SDR to an enterprise sales rep making $300k+. This career advancement strategies video shares key insights on what it takes to progress in tech sales career. Plus, understand the differences between sdr vs ae and how sales training can significantly impact your b2b sales success.

25+ Custom GPTs Built for Sales (AI Sales Accelerator): https://www.higherlevels.com/ai-sales-accelerator?via=youtube In this episode, Eric Finch and Connor Murray dive deep into the untapped power of AI for sales, going far beyond the obvious use cases like writing emails or summarizing call notes. They showcase practical GPT workflows that top reps and founders are already using to save hours ev...

Want to ramp faster as an SDR? This video shares valuable sales tips and insights on sales training to help you stand out. Discover how to elevate your sales skills and approach your role as a sales development representative with a competitive edge, becoming a top performer in techsales and mastering sales development.

In this episode, Eric sits down with Nikki Lang, Head of Strategic Accounts at VISO Trust, to have an honest conversation about what it’s really like being a woman in tech sales. With more than 10 years of experience, Nikki shares her journey from breaking into male-dominated industries to building a successful career in tech, including the challenges of being underestimated, the balance women mus...

Learn what it's like selling in the artificial intelligence space and what skills are needed to thrive. This video features an interview with Frankie Jorquez, Director of Sales Development at EliseAI, discussing team success and hiring opportunities in the SaaS space. EliseAI recently raised $250 Million dollars and is valued at $2.2B.

▶AI Sales Accelerator: https://www.higherlevels.com/ai-sales-accelerator?via=youtube Discover how to use AI for Sales to save hours every week and close more deals. In this episode, Eric Finch and Connor Murray show step-by-step examples of how SDRs and AEs can apply AI to real workflows: automating account research, generating cold email and cold call scripts, prepping for discovery calls, and in...