Higher Levels Tech Sales Podcast

Join the free waitlist for Rithim here: www.rithim.ai After 10 years in tech, working as both an engineer and in tech sales, I’ve seen firsthand how dramatically this industry has changed and where it’s actually headed next. In this video, I break down the 10 hardest lessons I wish I understood earlier, including why tech careers are exponential, how AI is reshaping work, why your manager matters...

In this year-end deep dive, Eric and Connor break down the biggest shifts hitting tech sales in 2026 and what reps and founders must do to stay ahead. Drawing from a decade of experience and thousands of reps coached, they unpack why treating sales like a true system is now the ultimate separator, how AI is creating the biggest skill gap the industry has ever seen, why cold calling is becoming eve...

Free 1 hour lecture at the University of South Carolina CSI-ET club (Carolina Sales Institute for Engineering and Technology). Thank you to the University of South Carolina for hosting the Higher Levels team. Tech sales is one of the highest-paying career paths that most students and career changers have never heard about, and this full 1-hour University of South Carolina lecture breaks it down st...

B2B Sales Training and Consulting▶https://www.higherlevels.com/contact-us?via=youtube Discover common errors in SDR organizations and how to avoid them with expert sales training, notably the former #1 SDR Manager at Oracle, Connor Murray.

Learn how to go from an entry-level SDR to an enterprise sales rep making $300k+. This career advancement strategies video shares key insights on what it takes to progress in tech sales career. Plus, understand the differences between sdr vs ae and how sales training can significantly impact your b2b sales success.

25+ Custom GPTs Built for Sales (AI Sales Accelerator): https://www.higherlevels.com/ai-sales-accelerator?via=youtube In this episode, Eric Finch and Connor Murray dive deep into the untapped power of AI for sales, going far beyond the obvious use cases like writing emails or summarizing call notes. They showcase practical GPT workflows that top reps and founders are already using to save hours ev...

Want to ramp faster as an SDR? This video shares valuable sales tips and insights on sales training to help you stand out. Discover how to elevate your sales skills and approach your role as a sales development representative with a competitive edge, becoming a top performer in techsales and mastering sales development.

In this episode, Eric sits down with Nikki Lang, Head of Strategic Accounts at VISO Trust, to have an honest conversation about what it’s really like being a woman in tech sales. With more than 10 years of experience, Nikki shares her journey from breaking into male-dominated industries to building a successful career in tech, including the challenges of being underestimated, the balance women mus...

Learn what it's like selling in the artificial intelligence space and what skills are needed to thrive. This video features an interview with Frankie Jorquez, Director of Sales Development at EliseAI, discussing team success and hiring opportunities in the SaaS space. EliseAI recently raised $250 Million dollars and is valued at $2.2B.

▶AI Sales Accelerator: https://www.higherlevels.com/ai-sales-accelerator?via=youtube Discover how to use AI for Sales to save hours every week and close more deals. In this episode, Eric Finch and Connor Murray show step-by-step examples of how SDRs and AEs can apply AI to real workflows: automating account research, generating cold email and cold call scripts, prepping for discovery calls, and in...

Cold calling in 2025 is not what it used to be — and most of the outdated strategies taught in sales enablement today just don’t work. In this deep dive, Connor Murray, former #1 SDR and SDR Manager at Oracle, breaks down the real cold call framework that top-performing reps are using to book meetings consistently, even in one of the toughest markets we’ve seen in years. This isn’t a motivational...

Most tech sales reps never make $300k+—and it’s not because they aren’t talented. In this episode, we break down the real reasons people stall out: wrong company moves, poor timing, early burnout, and chasing short-term promotions that derail long-term upside. If you're serious about hitting top-tier income, this is the roadmap (and warning signs) you won’t find in flashy career ads.

In this episode, Alex and Eric discuss the intense pressures of working in tech sales, specifically focusing on dealing with stress in sales. They share insights on how to handle the daily mental challenges, including the burden of chasing sales quota. For those in B2B sales, this is a must-watch.

The Real Reason You’re Losing Deals (And How to Fix It) – Deep Dive for SDRs & AEs: This isn’t another fluffy LinkedIn list of “Top 5 Sales Tips.” In this raw and in-depth episode, Eric Finch and Connor Murray (Datadog Enterprise AE) break down real lost deals—step-by-step. If you’re an SDR looking to promote or an AE trying to crack mid-market and enterprise, this episode will save you months...

Connor's Channel:

How to Handle Cold Call Objections Like a Pro | Tech Sales Training with Connor Murray Struggling with cold call objections in your SDR or AE role? This deep dive is your new go-to guide. In this follow-up to our cold call framework video, former #1 Oracle SDR Manager Connor Murray breaks down objection handling into simple, repeatable frameworks that work in live sales calls—not just in training...

How Top Sales Reps Are Using AI in 2025 (Cold Email, Discovery, Territory Planning) If you're in tech sales and still ignoring AI, you're probably leaving hours on the table every week. In this episode, two senior reps walk through how they're actually using ChatGPT, Prompt Cowboy, and custom GPTs to streamline their workflow and close more deals. No hype. Just real, tactical breakdown...

▶Cold Email Engine (Taught By Connor): https://www.higherlevels.com/cold-email-engine?via=youtube▶Connor's YouTube Channel: https://www.youtube.com/@Connor-Murray▶Take our free tech sales course: https://app.higherlevels.com/c/tech-sales-mini-course▶Break Into Tech Sales in 6 Weeks: https://www.higherlevels.com/ascension?via=youtube ---For Sales Reps▶Become a top 0.1% cold caller: https://www....

🔥 Tech Sales Interview Hard Mode (Unscripted & Unedited)Think you’re ready for a real SDR interview? In this episode, we put that to the test. Connor—former #1 SDR Manager at Oracle and now a top-performing Enterprise AE at Datadog—grills me in a fully unscripted, unedited mock tech sales interview. No fluff, no prep, just raw, real questions and answers like you'd face when applying for...

Want to break into tech sales or land a role at a top company like Amazon? In this in-depth interview, Kevin shares his real journey from being unemployed after college to becoming an SDR at Amazon. We dive into how he broke into tech sales with no prior experience, what it really takes to stand out in tech sales interviews, and why sometimes taking a step back in title can actually be a major lea...

In this episode, we sit down with David, CEO of Whippy.ai, to explore how his bootstrapped AI startup scaled to $5M+ ARR by solving real-world automation challenges rather than chasing hype. David shares his journey from winning a World Series of Poker bracelet to founding multiple startups, culminating in Whippy—a platform that blends voice, SMS, and email automation with functional AI agents. We...

Recorded live at Capital Factory in Downtown Austin, Texas, this lecture dives deep into practical strategies for acquiring your first customer. Whether you're launching a startup or building a new product, this session offers actionable insights, real-world examples, and proven frameworks to help you land that critical first win.

Sitting down with Enterprise Account Executive Anthony Saucedo