High Intensity Business

Is your social media content attracting more clients or is it turning them away without you realizing it?  Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-selling author with decades of experience building...

How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com?  In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the importance of your mindset, your step-by-step approa...

How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients as your competition while keeping your business run...

Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little , who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence...

How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?   Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful...

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion , why certain things work well, and why you should be very careful about avoiding...

Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you're thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or s...

What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-...

Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the author of the books The 90-Second Fitness Solution ,...

What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio's trainers to do the same?   Inform Fitness' Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount o...

What's the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?   Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clie...

Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?   Dr. Michael MacMillan  joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He...

What's the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out?   John Briggs  joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the expe...

Is it worth your time and money to think about Imagine Strength if you're starting a new strength studio on a budget?   Jeff Turner  returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you're just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance...

Can HIT Business coach Pete Cerqua   really  make you a millionaire or is he just scamming you out of your money?   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   In this ep...

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?   ⁠⁠Aurum Fit CEO Julian Massler  returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now.    We catch up on Aurum's rapid expansion and go into...

What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients' risk of long-term injury (even if things seem like they're fine right now)?   Bill DeSimone  returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities.   Bill is an ACE-certified health coach, Senior Fitness Specialist, and...

Anyone can start a strength training business, but what do you need to do to make sure you're  not just barely surviving  but successfully  thriving ?   Joining us on this episode is Chris Beer , The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business  boom .    We dive into how you can make HIT business – no matter how big o...

If you're a strength studio owner (or you're looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with  Imagine Strength 's  Jeff Turner  to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with IS (that you can't with other brands), which co...

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth?    Legendary Trainer and Master HIT Business builder  Pete Cerqua  returns to talk about how you can double your revenue and reignite your fitness business success, even if you've been in the HIT game for years.   Pete has decades of experience in building high-powered fitn...

Just how powerful are eccentric-focused workouts and what do you need to know to  really  tap into the benefits for yourself and your clients?    Dr. Michael⁠⁠ ⁠  MacMillan  joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate profes...

What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these?   Legendary Trainer Pete Cerqua talks about the mistakes that  even he made  and how he saw his training sessions and earnings double once he learned these lessons  the hard way  — the very lessons that he wants HIT business owners and strengt...

What's it like to build a thriving strength studio that makes a  meaningful difference in your older clients' lives and a powerful impact on your family?    Simply Strong founder  Ed Collins  joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live  better and happier  lives, and how you can tap into and serve this market in a way tha...

How can you optimally tailor your HIT protocol if you or your clients want to do more than just resistance training as part of their active lifestyle?    Bill DeSimone  returns for a Q&A and we talk about how you can tweak your HIT protocol for maximum results for different goals, how it can complement (instead of complicate) other physical activities and sports, and some potentially controversial...

If you had the knowledge of a legendary HIT Trainer and the experience of a massively successful businessman, how would you start your own Strength Studio?   Pete Cerqua  returns to talk about everything you need to know to start your own Fitness Studio business from scratch and give it all the advantages to make you successful FAST.   In this episode, we talk about choosing from a variety of loca...