High Intensity Business

Ever thought about starting your own HIT business but you have no budget or background in fitness?   Static Strong founder  Andy Omel  joins us to talk about how he pivoted from a different industry into starting a HIT Business on a shoestring budget. Now, Andy is a successful strength trainer who helps clients get into great shape — all without moving an inch!   Andy is a great guest, and if you'...

What's it like to be an in-demand strength trainer that fitness business owners love having in their strength studios?  Veteran HIT trainer and strength training expert  Chuck Bixby  joins to talk about his journey, what it's like to train with high-intensity training legend Roger Schwab, and how he can help your strength studio operate with less pressure and give you more time to build and grow....

What can you do to become a highly successful, ultra-efficient solo operator of a HIT strength training studio?    You've heard of Doug Holland, now see how Dagoberto Vila earns up to $366,000 a year all by himself.   Bert returns to the podcast to talk about how he turned his knowledge and personal training skills into a one-man studio that has loyal clients, and we talk about how you can follow...

What does selling a high-ticket HIT program look like from start to finish and how can you create your own?   Dave Bess  returns to the podcast to walk you through his proven high-ticket process and we'll give you a high-level step-by-step on how you can implement this in a way that makes sense for your HIT fitness business.   As well as being the co-founder of Underground Fitness and later launch...

Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones?   Pixality Design  founder  Connie Holen  is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she joins us once again to talk you through fin...

Is SuperSlow the most effective HIT workout protocol and can it help you maximize your genetic potential faster than any other strength training approach?    Dagoberto Vila is a bodybuilding champion, the owner of Fit for Life Strength, a certified MedX Fitness Coach and a certified SuperSlow instructor. He joins the podcast to talk about getting the most out of your workouts and why he's so passi...

What's it like to create your own High-Intensity Training sphere from scratch when there isn't one that you can join as a HIT entrepreneur in your own country?   Hugo Moniz , founder of EXS, talks about creating an incredible business ecosystem where he not only provides high-quality HIT education for personal trainers, but also works with doctors, hospitals, and other strength training business o...

What exactly does it take to turn your HIT business from  just  another strength studio to a  really great  fitness business?   Discover Strength CEO  Luke Carlson  returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur.   If you're serious about success and hungry for growth, don't miss this episode! ━...

What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer  successfully ?   Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself.    In this episode, Doug shares how he makes it all work: we dive deep into managin...

Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people?   Dave Bess  returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training, and here we ta...

If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training?   Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it.   James is a Course Leader and Senior Lecturer for the School of Sport, Health, and Socia...

Why should you find ways to keep your strength training clients excited about their workouts?    Spoiler alert: because your clients will love your HIT studio, you'll make more money, and you'll keep them for life.   Discover Strength CEO  Luke Carlson  talks about why and how you can do this, from the mindset you should have down to how to implement it in your HIT Fitness Business.   If you want...

What is the truth about Arthur Jones' Colorado Experiment and what does it really mean for the High-Intensity Training world?   Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business owners should take away from this still-infamous e...

Do you ever feel like you're in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded?  Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training.    In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing business model, and how doing all of this can be...

What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO  Luke Carlson  returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio.    If you want to hire great trainers and hit the ground running, this episode is a must-listen! **...

Is tracking your client's biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette  is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University.    He joins me in this episode to talk about how he is exploring the futur...

Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast?    In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable business, how to create an experience that helps keep...

How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership?   Katie Santos  is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness busines...

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions?   Discover Strength CEO  Luke Carlson  returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi's business ideas, fitness trends your...

Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients?   Pixality Design  founder  Connie Holen  is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the...

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you?    Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry.    In this episode, Katie shares great insights on how you should hire and sta...

What would it take for you to build a world-class HIT studio brand from the ground up?   Luke Carlson  returns to the podcast to talk about the origin of  Discover Strength  and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer ca...

How would  you  like to build a thriving HIT fitness business even if you have zero experience in the fitness industry?  James Brown  is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the problem of being overwhelmed with clients!   I...

What's the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit?   Al Coleman  returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients workout sessions that essentially run themselve...

Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework?  Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitn...