High Intensity Business

MedX is already a legendary HIT machine brand, but someone quietly made them better.   Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe's version of MedX machines — including the ones that you didn't think existed!   Luke talks about the differences between MedX US and MedX EU, the differences and improvem...

Is High-Intensity Training still the smartest way to build and grow a strength training business today?   HITuni Founder Simon Shawcross returns to talk about how the strength training world is training and how HIT personal trainers and studio owners can adapt and continue to thrive.   We talk about what clients are increasingly looking for when it comes to fitness, how AI is changing the way ever...

If you wanted to average over 100 client workout sessions a week, how would you do it?   One of the best to ever do it, Doug Holland, talks about how he does his 30-minute HIT Client workouts from start to finish, and he does so in the most Doug Holland way possible (so make sure your kids are out of earshot when you listen to this one!).   We go into detail about new client intro sessions, runnin...

Are you a personal trainer or strength studio owner who feels pulled in too many directions while trying to grow your business? This episode is your guide to time blocking, one of the most powerful tools you can use to grow your strength training business while getting back more free time for the rest of your life's important things. We'll talk about what time blocking actually is, how you can ada...

How can a strength training business help you earn almost 3x more than you used to while giving you more free time and a lot less stress?   Renfo Max Pro Founder Daniele Schittone knows exactly how that feels, because he's done just that! He joins the podcast to talk about how he went from working in the hotel industry to almost burning out as a personal trainer, and finally having it all click fo...

What's the best way to get more people to strength-train at your studio?   There's probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn't just a marketing expert in title, but he's actually done the work to attract over 20,000 new clients!   In this episode, we talk about the mindsets and the frameworks that let you attract more new clients, how to tr...

How can you build a successful strength training business that stands the test of time?    In this episode, Luke Carlson talks about the 20 biggest lessons he's learned about making Discover Strength successful over 20 years in business and how you can apply it all to your HIT personal training business.   We talk about everything from the workout, marketing, branding, training your staff, creatin...

What makes your strength training business stand out amongst your competition?   That's a question that every HIT business owner needs to answer and build a process for if you want to be seriously successful, and this previously members-only episode with marketing expert Hannah Johnson goes into exactly how you can create your own "Proven Process".   We talk about why this matters, what effect it...

Are you a personal trainer or strength studio owner who wants to grow your business without burning out or overspending on fancy setups?    fit20 CEO Walter Vendel returns to the podcast to talk about how his focused and simple approach has helped him grow a HIT business empire that shows no sign of stopping — and what you can take away from his business model.   We go into how fit20 was able to s...

Could this study be the nail in the coffin for the high-volume HIT versus low-volume HIT debate?   Dr. James Steele returns to talk about a new study that dives deep into the high-versus-low conversation that the high-intensity world has gone back and forth on for decades.    James talks about the studies that have touched on this before, how they designed this one so that it really provides meani...

What HIT machines are right for you if you're looking to make the most from your money, your scale, and your approach to strength training?   This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to make smart choices that fit your budget and goals.    We go into things like buying versus leasing, machine durability and maintenance, buying brand...

You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you're a personal trainer and strength training business owner?   This week's episode is exactly that — watch as HIT entrepreneurs jump on a coaching call in the HIB membership, and we analyze the way their business is and what they can do to grow fa...

What if you could help more clients beat back pain effectively and significantly improve their quality of life even throughout old age?  Bernd Sigl is the Head of Therapy at the ATOS Kliniken in Munich and is an expert focusing on using high-intensity training principles to help clients recover from back pain, as well as helping them improve their quality of life and even athletic performance. We...

What actually makes a great personal trainer? How does a client actually get a great HIT workout session?    This episode features HITuni Founder Simon Shawcross , who also happens to be a master personal trainer with tens of thousands of client sessions conducted, and we go through what every personal trainer and strength studio owner should do to give each client a great high-intensity training...

How do highly successful HIT strength studios generate leads and do marketing that gets them thousands in monthly revenue? We've used this one simple, powerful system to help many new HIT fitness businesses in our community add an average of $10k each month, and we'll walk through how you can do the same from start to finish. I'll go through things like how to reach out effectively, specific marke...

You want to build a successful strength training business, but you also want to build a strong family and not miss out on your kids growing up — how could you possibly do both?   Vital Exercise Founder and family man Ted Harrison talks about how you can build a successful fitness business while being a present parent.    We go over how you can approach managing your business while making meaningfu...

How do the biggest and most successful strength studio owners and trainers get clients while still having enough time for living life?   MaxStrength Fitness owner Jeff Tomaszewski explains how he grew a massive strength training business while building a strong family and raising his kids the right way.    We talk about how to manage your time properly, the right way to do marketing if you want to...

Tired of struggling to grow your strength training business and want to know the secrets to getting – and keeping – high-ticket clients? SuperSlow LA's Ben Fisher joins us to talk about how he went from being a skeptical carwash owner to going all-in on High-Intensity Training — this is the story of how he went from trying to go through life and business with the handbrake on to putting the pedal...

Clients hitting walls, losing focus, and quitting on the most meaningful reps too soon? Is it the client's fault or the trainer's, without even realizing it? Paradox Strength President Janaya Skye returns to the podcast to talk about something that many trainers don't realize: if you ignore your central nervous system, you're leaving a lot on the table. We dive into how your CNS can affect your wo...

What really matters if you want to fine-tune your body composition and optimize for lean muscle mass?   Exercise Scientist and Head of Research at MacroFactor Dr. James Steele returns to the podcast to talk about the science behind measuring body fat using different methods, the effects of strength training on advanced trainees trying to optimize body composition, and what you can learn from years...

What's the Best HIT Workout for building muscle and getting shredded?    Smart Strength Austin Founder Skyler Tanner talks about how he's building lean muscle with the latest evidence-based approaches to both the strength training and nutritional aspects of his current regimen.   We dive deep into what the best available research right now can tell you about rep ranges, time under load (TUL), exer...

What's actually involved in  successfully  selling a HIT Business?   Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital Michael "Mike" Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build and sell a highly valuable strength training business the right way, as well as avoiding the many hidden...

Want to know how GLP-1s could change the way you help your personal training clients build muscle, stay healthy, and get great results for the long term?   Dr. Ben Bocchicchio  is an award-winning athlete and a prolific and highly respected figure in exercise science, fitness and wellness, rehabilitation, and even the legal field. He is also the author of 15 Minutes to Fitness: Dr. Ben's SMaRT Pla...

AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want?   Pixality Design Founder  Connie Holen  returns to talk about how you can use AI to make sure your strength studio's website attracts more clients instead of sinking out of sight with yesterday's news.   We talk about what you need to know and w...

Can you really grow your strength training business into a $1-million studio with little to no advertising?   Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well.   We go over things like how to make minimal marketing work, how to keep your clients engaged and happy, managing trainers, trimming the f...