High Intensity Business

Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB.   We made a mistake, so a few months ago, back in episode 532, which was called " How to Choose the B...

Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich , the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines.   We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how...

What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run?   Discover Strength CEO  Luke Carlson  returns to talk about 21 big things that he's seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from "big picture" decisions, "beh...

What's it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60?    That's the story of Sandbothe Strong Founder  Anthony "Tony" Sandbothe , and buckle up — he's going after Million-Dollar Trainer Pete Cerqua's weekly workout session record!   In this episode, we talk about what he did that made him blow up so quickly aft...

Who is Mike Mentzer, really, and why is he considered so controversial?    Prolific Author and High-Intensity Training Expert  John Little  returns to talk about the new book on  Mike Mentzer: American Odysseus  — why is it so important to know the truth about Mike Mentzer and everything that happened to him?    John goes into Mike's confrontation with Arnold Schwarzenegger, how his views on high-...

What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities?   In this episode, Bend Strength Lab Founder  Sara Rufener  shares how she developed her way of training clients that keeps them coming back for more…  naturally .   We talk about why being a great trainer means more than just giving a great workout, how to mentally pre...

I've helped 41 strength training business owners add between $12,000 and $58,480 per month.   If I were to coach you, what would you want me to help you with?   You get one wish.   I will help you achieve it.   What would it be?   If I could help you achieve one result, what would you want my help with?   Email me to lawrence@highintensitybusiness.com Or direct message me inside my free HIB commun...

Can you really turn your passion for strength training and helping people into a $40,000-a-month business? Here's somebody who's already done it: Quinn's Gym Founder  Kevin Quinn  joins us to talk about how he did that.  It wasn't all smooth sailing, though, because he did run through some challenges that almost derailed his fitness journey, but he did some things you might want to know about so y...

How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older? HIT Expert  Matt Brzycki  is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes and how you can continue making progress even as you age. We talk about designing...

What does it take to build a thriving HIT business that stands the test of time?   Exercise Science LLC Founder  Ryan Hall  is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer.    Ryan returns to the podcast to talk about the vital lessons he's learned over his amazing career as a HIT trainer and strength studio owner, including how to build a su...

The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training — what do you need to know about it, and how can you attend?   Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities to network with other HIT entrepreneurs, connect with HIT legends and experts, get the latest in exe...

Do you dream of scaling your strength studio without burning out or spending big on ads and marketing? In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!). He goes into what sets the top personal trainers apart, why...

What needs to happen and what should you say on the first time a potential client walks through your door?   In part 4 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through how your initial consultation with a prospective client should go — how long should it be? How much should you explain? How many exercises should you do? What do you say to close effectively? And o...

What would your strength training journey look like if you were doing all the right things, clients are flocking to you, and you're on the cusp of launching your own HIT studio? Umangg Sain is an experienced HIT personal trainer in India who has worked with some of the top fitness organizations and is a successful solo strength professional.    We talk about the growing strength training culture i...

Every HIT studio owner and personal trainer would love to have their phones ringing off the hook with clients asking to train with them, so how can you make this happen?   In this episode, Cielo Consulting Founder Nubia Wilson explains how you can put powerful PR to work in driving clients to your fitness business and why this works (just ask Fred Hahn and Melinda Hughes!).    We talk about what w...

So you've planned and designed your new home-based HIT studio — how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)?   In part 3 of this HIT Garage Gym series , Million-Dollar Trainer Pete Cerqua walks you through the most important things you need to know about picking your product (do you know what...

There is a quiet pandemic that's going on in the world that not enough people are talking about: chronic disease.   More and more people are getting chronically ill, but what if the solution to heart disease, type 2 diabetes, and other chronic conditions has actually been there all along?   In this episode, university lecturer, researcher, and physiotherapist Tim Dettmann  joins us to talk about h...

So you've designed and built out your new garage-based HIT studio, and you're ready to get your HIT machines — which machines should you get first? Should you favor certain brands over others? Does the type of equipment matter if you like to train a certain way or if your type of clients have very specific needs?   Million-Dollar Trainer Pete Cerqua returns for part 2 of the series on building you...

So you're ready to build your own garage-based HIT studio, but what exactly do you need to know to get started?   In this first episode of a new series, Million-Dollar Trainer Pete Cerqua  walks you through the first steps you need to take and all the things you need to know to lay the foundations of your new business properly, including knowing if your area is good for that type of business, perm...

How can you build a successful HIT personal training business without your own HIT studio?   Jeremy Amin  has done it, and in this episode, we talk about how he's growing his client list while training in a big box gym.   We go into some very specific – and highly effective – tactics that he has used to get more clients, from simple things like talk triggers and converting conversations to attract...

So you've started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it? Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back....

What do you need to know to get the most out of your MedX machines and give your strength training clients the best possible results?   In this previously members-only episode, we're featuring award-winning trainer and MedX expert  Bill Crawford , the founder of Basic Training in Scottsdale, Arizona.    We go into detail on how to get the most in terms of configuring your machines, optimizing for...

What's it like to leave a high-paying job in one of the greatest cities in the world so you can create a hyper-focused podcast serving High-Intensity Training business owners?    That's exactly what Lawrence Neal , founder of the High Intensity Business podcast (formerly called Corporate Warrior) did, and it wasn't always smooth sailing.    Dave Bess turns the tables on Lawrence and gets him to ta...

What does it take to go from 1 studio to 1 million in revenue?   Strength Evolution founder Patrick Ziebell joins us to talk about how he finally unlocked the path to success after being slow to grow.    We talk about how important having the right focus is, using MedX Medical machines, working as a trainer versus working on the business, how he looks at having competition, and more — including a...

What's it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit?   Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she's helping many people do the same while getting in the best shape of their life.    We go into how she went from chronically injured CrossFit...