High Intensity Business

How quickly can you become a highly profitable personal trainer and HIT studio owner?   TJ Milam  is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening.   We go into the powerful customer service lessons he's learned that attracts client...

How does a world-class personal trainer give exercise instruction to clients?   In this previously members-only Masterclass, Discover Strength CEO  Luke Carlson  dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there's no wiggle room to let mediocrity slip into this one!   We talk about what you need to say, when you need to say it, what to loo...

What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business?   Scott Savor  is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner.    We talk about how to make smart decisions when choosi...

If you're a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose?   Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business.    If you've been thinking about 1-on-1, 1-on-3, small group,...

Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise?   MaxStrength Fitness founder  Jeff Tomaszewski  returns to talk about the biggest lessons he's learned about running a highly successful fitness business.    We went into the importance of focus and simplicity, what protocols he uses, how clien...

Is pure SuperSlow the key to building an ultra-successful strength training business?   Dagoberto "Bert" Vila returns to the podcast to talk about how he has used the SuperSlow protocol as a purist and a solo strength trainer and what lessons other HIT trainers and studio owners can learn from his experience.   We go over his impressive numbers, working with older clients, increasing prices while...

What would a strength studio from the future look like and how would it work? Spoiler alert: the future is happening  right now , and there's a lot we can learn from it!   Lucas Leal joins us to talk about how his strength training studio is using technology to train clients better and make operating a HIT business smoother, more efficient, and easier to scale, and that's just with  current  techn...

Want to learn how to talk to your strength training clients like the experts do?   Smart Strength Austin's Skyler Tanner talks about the most effective ways to answer some of the most common questions your prospects and new clients might have, like whether cardio is necessary or not, the right training frequency, how to fix saggy skin, along with other common concerns (and a few technical things,...

What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising?   Fitness and More owner  Steve McKinney  joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitn...

Can you create a strength training studio so successful that clients call you the "Ritz-Carlton" of high-intensity training?   X-Force Body co-founder  Illy Stoilova  joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she's so rigorous when it comes to hiring trainers, and how she's doing on her ultimate goal of becoming a referra...

Want the honest-to-goodness A-Z of starting a successful, profitable strength training business?   Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately profitable within 30 days.   This episode goes over the high-level things you need to get...

Want to start a new studio but aren't sure which HIT equipment brands to go with? Million-dollar Trainer  Pete Cerqua  takes you on a deep dive into which HIT machine brands to consider, how to modify them (and why), and how to get the best deals.   Pete goes into the specifics of how your HIT brand and machine choices can affect your client consultations and workouts, and we nerd out on the detai...

What does it take to completely turn your life around and become a super successful strength studio owner?   I'm excited to have  Paradox Strength  founder Janaya Skye on the podcast, and you'll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but put her on a path to incredible personal and pr...

Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions?    The Strength Shoppe 's owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness b...

Have you ever wondered which are  the four best  strength training machines for starting your first strength studio? And not just any 4 machines — but the most  bang-for-your-buck ,  make-your-clients-love-you-and-make-you-profitable-fast  machines?   Million-Dollar Trainer  Pete Cerqua  returns to walk you through everything you'll need to start a new strength studio successfully: your first set...

What's it like to go from just owning 2 strength studios to growing a worldwide business with over 200 outlets and counting?   In this episode, I finally get to sit down and talk with The Exercise Coach and Exerbiotics CEO/Founder  Brian Cygan , and we go over his fitness business journey and the lessons he's learned when it comes to highly successful strength studios and another company that supp...

Personal Trainers and Strength Studio owners: are you making the most out of the money you're earning in your fitness business so you can earn in your sleep and not worry about going bankrupt if you're unexpectedly forced to miss a few weeks of work?   Million-dollar Trainer  Pete Cerqua  explains the right way to manage your financials so you can earn more money faster, minimize risks and avoid b...

Have you been looking into boosting your strength training client's results using advanced training techniques and come across lengthened partials as a possible approach to bust out of plateaus?    Dr. James Steele  returns to the podcast to talk about his latest study that goes into whether it's worth your time or not, and how you might be able to use this information for your strength studio cli...

How can you run and grow a successful strength training business without burning out and losing your personal freedom?    Strength Trainer and Business Coach  Dave Bess  returns to the podcast to teach you how to structure your time so you can get the most important things done and have more time for yourself and your family so you can grow your fitness business in a way that doesn't overwhelm eve...

How can you tell if your customer service is great (and if it's not, how can you make it great)?    The best way to know that is if you can get up to 20 client sessions a week in 30 days, and million-dollar trainer  Pete Cerqua  walks you through exactly how to do that in this must-watch episode.    Pete is a legendary strength trainer, bestselling author of books like The 90-Second Fitness Soluti...

What does it take to develop your HIT studio's trainers into great ones?   Discover Strength CEO  Luke Carlson  walks you through the exact steps you need to take with each of your trainers to make sure that they are putting your HIT clients through the best possible strength training experience.   If you want to develop the best possible strength trainers for your HIT studio, tune in to this one!...

If your HIT studio hasn't gotten an award yet, what's stopping you?   Simply Strong's Ed Collins and Katie DeRego explain just how powerful getting awards for your HIT business can be and how you can get them.   If you want to tap into the power of aiming for and becoming an award-winning strength studio, this episode is for you. ━━━━━━━━━━━━ ⚡ Get 20+ sessions per week in 30 days with our free,...

If you had the money to start your HIT studio  right now , do you know the exact steps to make sure it becomes sustainable and successful  fast ?    Million-dollar Trainer  Pete Cerqua  returns to talk about the exact steps you can take to build out your new HIT studio and get sessions as quickly as possible.    We talk about where to get capital, managing your budget, high-impact marketing at zer...

How big of an impact can the equipment you choose have on your HIT Business?   Imagine Strength's  Jeff Turner  returns to talk about why your HIT studio equipment should help you to become as profitable as possible while helping you give your clients great results.    We also go into new additions and improvements that help you serve more customers, we talk about your feedback, and we go into som...

What can you learn after 11 years and 500 episodes of listening to world-class strength trainers, exercise scientists, and HIT Business experts?   In this milestone episode, Discover Strength CEO Luke Carlson turns the tables on  Lawrence Neal  (me!) and we talk about the most high-impact things you can do as a fitness business owner, as a strength trainer, and as a family man trying to find a hea...