Lawrence Neal
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...
Author
Lawrence Neal
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
499 - The Best HIT Protocol for Strength, Muscle Mass, & Hypertrophy (SuperSlow VS High-Volume HIT Debate with Dagoberto Vila and Dr. James Fisher) 22.01.2025 55:06
What really is the ultimate HIT protocol for optimal hypertrophy and maximizing your genetic potential for building strength and muscle mass? In this episode, SuperSlow Master Dagoberto Vila and Exercise Scientist Dr. James Fisher debate on whether SuperSlow or higher-volume HIT can help you get the ultimate gains — and what you can take away from either approach. ━━━━━━━━━━━━ ⚡ Start & Gro...
498 - How to Fine-Tune Your HIT Workouts and Design A Great Client Experience (with Luke Carlson) 15.01.2025 40:47
How can you design HIT workouts into client experiences so great that you'll never lose a client, even when they get injured? Discover Strength CEO Luke Carlson returns to take you step-by-step on the high-level process of building a bulletproof HIT workout that not only stops you from losing clients (which is easier than you think!) and give them an experience that primes them to give you hi...
497 - How to Design Great HIT Workouts That Blow Your Clients' Minds and Get You Automatic Referrals (with Lou Abato) 08.01.2025 43:01
What if you could design a HIT workout and client experience so good that they'll want to refer endless clients to you? Master Strength Trainer and former competitive natural bodybuilder Lou Abato joins the podcast to talk about what it's like to stand out and outcompete other big city gyms with zero advertising. Lou is the CEO of the Ultimate Training Center in Madison Avenue, New York Ci...
496 - How to Build A Highly Successful, Isometrics-Only HIT Fitness Business (with Isophit Inventor Brad Thorpe) 01.01.2025 46:16
Can you really build your own highly successful HIT Fitness Business using only Isometric Protocols and Equipment? Isophit Inventor Brad Thorpe returns to the podcast to talk about just how powerful – and incredibly safe – isometric training is to the point that it can be used by both world-class athletes (including one very popular NBA rookie) and your 63-year-old grandmother. Most i...
495 - How to Grow A HIT Business Fast and Operate It Like A Well-Oiled Machine (with Smart Fit Method's Connor Darnbrough) 25.12.2024 54:43
What resources and systems do you need to start and scale a successful HIT Business fast? Connor Darnbrough is the co-founder of the Smart Fit Method , and there are so many things fitness business owners and HIT entrepreneurs can learn from his story — Connor is highly successful at such a young age, and that's no accident! In this episode, we talk about how Smart Fit got started, their sur...
494 - How to Grow Your HIT Fitness Business and Give it a MASSIVE Boost — Your Marketing Master Plan for 2025 (with Sherri McMillan) 19.12.2024 29:12
What are the big things your HIT Fitness Business should focus on marketing-wise for 2025? If you want to seriously grow your strength studio, get and retain more clients, and find highly profitable business speaking opportunities, then this is for you. Sherri McMillan is the owner of Northwest Personal Training and is an award-winning fitness professional and business builder with more th...
493 - How to Start A HIT Fitness Business With Minimal Equipment and Get Personal Training Clients Fast 11.12.2024 54:20
What's it like to start a HIT Fitness Business using minimal equipment and grow it successfully to the tune of 50 sessions a week? TimeSaver Strength founder Steve Berthiaume joins the podcast to talk about how he started his HIT studio with a barebones setup, using a simple, minimalist approach to High-Intensity Training, and the key moves he made that finally unlocked growth and success. If...
492 - High Intensity Sales: How to Pitch, Handle Objections, and Close 04.12.2024 53:23
How can you design sales pitches for your high-ticket HIT programs that really work? Dave Bess returns to talk about the exact approach – and even the specific words – that you should use to close up to 90% of your prospects. Dave co-founded Underground Fitness and launched PT Legends and Greenlight Personal Training. He is a highly successful business builder and coach. If you want mo...
491 - How to Transform Your Garage into a Money-Making Fitness Machine 27.11.2024 43:56
Do you have a garage? Then what's stopping you from having your own low-cost, highly successful HIT studio? Million-Dollar Trainer Pete Cerqua returns to the podcast to show you how to turn your garage into a high-profit fitness business from start to finish. We talk about some examples of garage-based studios Pete has helped design and how successful these home-based HIT entrepreneurs have now...
490 - Enhanced Eccentrics and Lumbar Health: The Negator's Impact on Aging Spines 21.11.2024 46:58
Why should strength trainers and fitness studio owners seriously look into eccentric-focused training? (Spoiler alert: the results you can get are amazing — if you do it right). Dr. Michael MacMillan – former powerlifter, retired orthopedic surgeon, and former associate professor at the University of Florida – returns to share more of his expertise and wealth of knowledge in biomechanics. He...
489 - How Andy Omel built a 30+ Session/Week Personal Training Business with only Timed Static Contractions 13.11.2024 38:12
Ever thought about starting your own HIT business but you have no budget or background in fitness? Static Strong founder Andy Omel joins us to talk about how he pivoted from a different industry into starting a HIT Business on a shoestring budget. Now, Andy is a successful strength trainer who helps clients get into great shape — all without moving an inch! Andy is a great guest, and if you'...
488 - Chuck Bixby: Discovering HIT, Learning from Roger Schwab, and Saving Studios Time 06.11.2024 43:00
What's it like to be an in-demand strength trainer that fitness business owners love having in their strength studios? Veteran HIT trainer and strength training expert Chuck Bixby joins to talk about his journey, what it's like to train with high-intensity training legend Roger Schwab, and how he can help your strength studio operate with less pressure and give you more time to build and grow....
487 - How to Make $366K as a Solo HIT Operator featuring Dagoberto Vila 30.10.2024 53:51
What can you do to become a highly successful, ultra-efficient solo operator of a HIT strength training studio? You've heard of Doug Holland, now see how Dagoberto Vila earns up to $366,000 a year all by himself. Bert returns to the podcast to talk about how he turned his knowledge and personal training skills into a one-man studio that has loyal clients, and we talk about how you can follow...
486 - Dave Bess: Mastering the 5-Step Sales Process for High-Ticket HIT Offers 23.10.2024 59:29
What does selling a high-ticket HIT program look like from start to finish and how can you create your own? Dave Bess returns to the podcast to walk you through his proven high-ticket process and we'll give you a high-level step-by-step on how you can implement this in a way that makes sense for your HIT fitness business. As well as being the co-founder of Underground Fitness and later launch...
485 - How to Choose the Right Marketing Tools for Your HIT Studio with Connie Holen 16.10.2024 53:12
Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she joins us once again to talk you through fin...
484 - Is SuperSlow the Holy Grail of HIT or an Overhyped Myth? Featuring Dagoberto Vila 09.10.2024 50:10
Is SuperSlow the most effective HIT workout protocol and can it help you maximize your genetic potential faster than any other strength training approach? Dagoberto Vila is a bodybuilding champion, the owner of Fit for Life Strength, a certified MedX Fitness Coach and a certified SuperSlow instructor. He joins the podcast to talk about getting the most out of your workouts and why he's so passi...
483 - Building the Future of Fitness: How EXS School Powers EXS Studios with Hugo Moniz 02.10.2024 58:54
What's it like to create your own High-Intensity Training sphere from scratch when there isn't one that you can join as a HIT entrepreneur in your own country? Hugo Moniz , founder of EXS, talks about creating an incredible business ecosystem where he not only provides high-quality HIT education for personal trainers, but also works with doctors, hospitals, and other strength training business o...
482 - Scaling with Simplicity: 1-on-1 Training, Self-Development, and Client Success with Luke Carlson (Q&A) 25.09.2024 54:22
What exactly does it take to turn your HIT business from just another strength studio to a really great fitness business? Discover Strength CEO Luke Carlson returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur. If you're serious about success and hungry for growth, don't miss this episode! ━...
481 - How to Run a 120-Sessions-Per-Week Solo Strength Training Operation with Doug Holland 19.09.2024 31:01
What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully ? Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself. In this episode, Doug shares how he makes it all work: we dive deep into managin...
480 - Mastering Social Media Outreach with Dave Bess: Turning DMs into Dollars 12.09.2024 1:00:14
Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people? Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training, and here we ta...
479 - Rebuilding Strength: Dr. James Fisher's Knee Rehab Journey Part 2 05.09.2024 1:07:46
If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training? Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it. James is a Course Leader and Senior Lecturer for the School of Sport, Health, and Socia...
478 - How to Keep Clients Excited for their Workouts with Luke Carlson 28.08.2024 36:39
Why should you find ways to keep your strength training clients excited about their workouts? Spoiler alert: because your clients will love your HIT studio, you'll make more money, and you'll keep them for life. Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it in your HIT Fitness Business. If you want...
477 - Muscle Gains or Marketing Gimmick? The Truth Behind the Colorado Experiment 21.08.2024 1:06:49
What is the truth about Arthur Jones' Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business owners should take away from this still-infamous e...
476 - Stress Less, Earn More: Dave Bess's High-Ticket Approach for HIT 14.08.2024 53:25
Do you ever feel like you're in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing business model, and how doing all of this can be...
475 - Mastering Trainer Recruitment: Luke Carlson's Insights for HIT Studios 07.08.2024 35:35
What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the ground running, this episode is a must-listen! **...
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