High Intensity Business

Is tracking your client's biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette  is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University.    He joins me in this episode to talk about how he is exploring the futur...

Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast?    In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable business, how to create an experience that helps keep...

How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership?   Katie Santos  is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness busines...

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions?   Discover Strength CEO  Luke Carlson  returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi's business ideas, fitness trends your...

Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients?   Pixality Design  founder  Connie Holen  is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the...

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you?    Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry.    In this episode, Katie shares great insights on how you should hire and sta...

What would it take for you to build a world-class HIT studio brand from the ground up?   Luke Carlson  returns to the podcast to talk about the origin of  Discover Strength  and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer ca...

How would  you  like to build a thriving HIT fitness business even if you have zero experience in the fitness industry?  James Brown  is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the problem of being overwhelmed with clients!   I...

What's the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit?   Al Coleman  returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients workout sessions that essentially run themselve...

Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework?  Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitn...

Is your social media content attracting more clients or is it turning them away without you realizing it?  Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-selling author with decades of experience building...

How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com?  In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the importance of your mindset, your step-by-step approa...

How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients as your competition while keeping your business run...

Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little , who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence...

How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?   Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful...

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion , why certain things work well, and why you should be very careful about avoiding...

Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you're thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or s...

What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-...

Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the author of the books The 90-Second Fitness Solution ,...

What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio's trainers to do the same?   Inform Fitness' Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount o...

What's the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?   Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clie...

Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?   Dr. Michael MacMillan  joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He...

What's the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out?   John Briggs  joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the expe...

Is it worth your time and money to think about Imagine Strength if you're starting a new strength studio on a budget?   Jeff Turner  returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you're just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance...

Can HIT Business coach Pete Cerqua   really  make you a millionaire or is he just scamming you out of your money?   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   In this ep...