High Intensity Business

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?   ⁠⁠Aurum Fit CEO Julian Massler  returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now.    We catch up on Aurum's rapid expansion and go into...

What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients' risk of long-term injury (even if things seem like they're fine right now)?   Bill DeSimone  returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities.   Bill is an ACE-certified health coach, Senior Fitness Specialist, and...

Anyone can start a strength training business, but what do you need to do to make sure you're  not just barely surviving  but successfully  thriving ?   Joining us on this episode is Chris Beer , The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business  boom .    We dive into how you can make HIT business – no matter how big o...

If you're a strength studio owner (or you're looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with  Imagine Strength 's  Jeff Turner  to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with IS (that you can't with other brands), which co...

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth?    Legendary Trainer and Master HIT Business builder  Pete Cerqua  returns to talk about how you can double your revenue and reignite your fitness business success, even if you've been in the HIT game for years.   Pete has decades of experience in building high-powered fitn...

Just how powerful are eccentric-focused workouts and what do you need to know to  really  tap into the benefits for yourself and your clients?    Dr. Michael⁠⁠ ⁠  MacMillan  joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate profes...

What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these?   Legendary Trainer Pete Cerqua talks about the mistakes that  even he made  and how he saw his training sessions and earnings double once he learned these lessons  the hard way  — the very lessons that he wants HIT business owners and strengt...

What's it like to build a thriving strength studio that makes a  meaningful difference in your older clients' lives and a powerful impact on your family?    Simply Strong founder  Ed Collins  joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live  better and happier  lives, and how you can tap into and serve this market in a way tha...

How can you optimally tailor your HIT protocol if you or your clients want to do more than just resistance training as part of their active lifestyle?    Bill DeSimone  returns for a Q&A and we talk about how you can tweak your HIT protocol for maximum results for different goals, how it can complement (instead of complicate) other physical activities and sports, and some potentially controversial...

If you had the knowledge of a legendary HIT Trainer and the experience of a massively successful businessman, how would you start your own Strength Studio?   Pete Cerqua  returns to talk about everything you need to know to start your own Fitness Studio business from scratch and give it all the advantages to make you successful FAST.   In this episode, we talk about choosing from a variety of loca...

What's the best way to optimize intensity for your strength training clients and convert more of your free workouts into paying ones? This episode's guest is  Logan Herlihy , a senior exercise physiologist and general manager at  Discover Strength , and the author of  How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off .   Logan has overseen over 20,000 workou...

What are some of the biggest mistakes that are holding you back from really growing your fitness business?   Legendary trainer Pete Cerqua returns to talk about the most important keys that every personal trainer and HIT Business owner MUST get right to get more clients and grow their business faster — or else continue to struggle and be stuck in mediocrity.    If you're seriously looking to grow...

So you have a website for your strength studio, but do you really know how well (or how poorly) it's working to drive potential clients to your fitness business?   In this episode, web design expert and fitness website specialist  Connie Holden  joins us to talk about what you can do  now  to check your website for issues and make sure it's not costing you business!   Pixality Design  is Connie's...

How can you help your strength training clients break through plateaus and maximize muscle gain throughout life?   Trainer of Champions Borge Fagerli returns to the podcast to talk about advanced strength training techniques and strategies to help you build muscle more effectively for the long term, why and how you should manage fatigue for better gains, debunking resistance training myths, and de...

Why do some scientific studies say that HIT is better than High-Volume Training, and why do others say the opposite?    How can you make sense of this information for yourself and your strength training clients?   Dr. Jürgen Giessing has authored best-selling books on High-Intensity Training and is an esteemed researcher and professor of sports science at the University of Landau in Germany, and h...

Do you have a clear vision of what a  massively  successful life is for yourself? Not just as a fitness business owner, but including your personal and family life as well?    This episode is a special one for me as I welcome an incredibly successful businessman – and my mentor –  David Pike  to the podcast.    David has built many successful businesses in a variety of industries (including fitnes...

What's the best strength training + diet combination if you want to optimize fat loss, body composition, and overall health and fitness for yourself and your clients?   Dr. Ted Naiman  returns to the podcast to talk about the underrated power of proper strength training on your ability to make (almost) any diet work for your fitness goals, along with how to make achieving fitness goals easier by c...

What would it take you to grow your fitness business from small to great?  If you want a blueprint for taking your personal training business from zero to successful strength training studio , you'll want to hear from Peter and Brian Collins, founders of Strength Therapy Personal Training.  In this episode, you'll hear about how small beginnings can be scaled to become a thriving business, and you...

If you could sit down with one of the most successful people in the strength training industry and learn what it takes to get to the top, who would you want to listen to? Bill DeSimone just might have the episode for you — he returns to the podcast to talk about the powerful lessons he's learned from 40 years of strength training and running his fitness business, and he lays out his experiences an...

How would you help a client – or yourself – rehabilitate an injured knee?  Dr. James Fisher returns to the podcast to talk about his personal experience of going through a severe knee injury: navigating the recovery process, the psychological impact, and the importance of understanding where your clients are coming from if you have the opportunity to train and support someone going through the rec...

What are the critical keys for designing the optimal workout for yourself and your clients?  Is there a problem with conventional training programs that might put a dent in your clients' progress and your fitness business' long-term sustainability?   Bill DeSimone returns for a deep dive into Joint-Friendly Fitness , where we go into detail about how to select the most effective exercises for your...

If you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven't already?)  To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you're...

What's the best combination of HIT protocols and advanced strength training techniques for the most gains? Legendary trainer Pete Cerqua returns to the podcast for a deep dive into all the different high-intensity training protocols, advanced techniques, how you can customize and add variations to get up to 40% gains in strength, along with how to put all of these to work in your fitness business...

What's it like to run a fitness business on autopilot ? Could you do the same?  Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it's like to run a fitness business without being there all the time — how do you get to that stage?  Is that really the dream , or could it possibly turn i...

Does VO2 Max really matter ? How should this factor into your strength training practice?  Plus, how would you talk to your strength training clients who bring in new studies and want to make adjustments to how you train them? The ever-insightful Skyler Tanner – a respected exercise physiologist and founder of Smart Strength – returns to the podcast for an hour of going through some wide-ranging c...