High Intensity Business

Can you train your clients (or yourself) to maximize strength while being a high-performance endurance athlete? How can you design an optimal strength training program for a client involved in athletic events? Dr. James Fisher is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology...

Attention, High-Intensity Training studio owners: are you unhappy with how your fitness business is doing and would love to see it grow and become exponentially more successful?  You'll want to know these CRITICAL keys to success and avoid these pitfalls many new (and struggling) HIT Business owners have been stumbling into. In this episode, we talk about creating great client experiences, optimiz...

What can you learn from one of the top HIT trainers on the planet about personalizing, optimizing, and maximizing training programs and results for your clients? HIT Legend David Landau returns to the podcast for an explosive discussion that covers intelligent training, finding your minimum – and maximum – effective dose of exercise, the secrets to achieving optimal results, and more, all delivere...

What does it take to earn $10,000 a week as a High-Intensity Personal Trainer even when everybody else struggles to get clients? Million-Dollar Trainer Pete Cerqua returns to the podcast to break down how he built a referral program for his High-Intensity Training business and kept a steady flow of clients, even during dry spells. Pete is a master High-Intensity Fitness Coach and creator of The 90...

What does it take to start a personal training business, make it successful and profitable, and then make millions from it? Discover Strength CEO Luke Carlson returns to talk about what you need to know if you want to build an incredibly valuable personal training business or maximize the value of an existing HIT studio, including what strategies you need to consider and how to apply these in prac...

What does it take to create the best possible High-Intensity Training kit that builds on generations of already-great HIT equipment from the likes of Nautilus and MedX? Bringing with him a wealth of experience and knowledge as a bodybuilder and a successful business owner, Jeff Turner joins us to take a deep dive into how Imagine Strength designs its cutting-edge equipment based on the variable ne...

Attention HIT studio owners and personal trainers: what's the best way to think about packaging and pricing your High-Intensity Training services? Million-Dollar Trainer Pete Cerqua returns to talk about how you can optimize your pricing structure to drive growth, how to retain clients, increase your HIT business' overall success, and more. We dig deep into the various aspects of pricing and packa...

What's the best HIT protocol to use for your High-Intensity Training Clients? Is there even such a thing like the best protocol? John Little returns to the podcast to talk about the "Done in One" protocol, and we talk about what really matters when choosing a protocol to use, especially when considering individual variation on the road to getting the best possible results for yourself and for your...

HIT studio owners and High-Intensity Personal Trainers: have you ever wondered what it takes to become a million-dollar trainer (or if it's even remotely possible for you to accomplish)?  Pete Cerqua is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Sk...

What are the best ways to help your HIT studio clients get through training plateaus when nothing else seems to be working? Luke Carlson and James Fisher, Ph. D. join us to take a deep dive into what really matters for busting through any strength training ruts — we look into what you should know and what you need to understand in order to optimize your clients' results when they inevitably hit th...

Have you ever felt drained by the thought of keeping up with social media marketing trends while trying to run your High-Intensity Training business? If you have, then you're not alone. Many fitness business owners struggle to balance their social media presence with running their business and reaching their target market. But what if there was a way that you harness the power of social media with...

What's it like to start your own HIT studio and help people with heart health issues with strength training and rehabilitation?   Joining us is Strength 4 Health 's Jon Allen (info [at] strength4health [dot] co [dot] uk), a veteran in the High-Intensity Training industry, having worked with clients including cardiac patients and GP referrals for over 45 years. He has a diploma in Diet and Nutritio...

How big of a difference can the right kind of supervision make for your High-Intensity Training clients, and how can you use that knowledge to make your marketing more effective? Dr. James Fisher joins us to take a deep dive into the importance of supervision during resistance training, and we examine what this means for HIT business owners, trainers, and your clients based on their respective bac...

Do you worry about how you need to raise prices and the possibility of losing your clients?   Raising prices is one of the biggest challenges HIT business owners can face, but it's also one of the most important things you need to know how to do well if you want to sustain and grow your High-Intensity Training studio.   In this pricing masterclass, Discover Strength's Luke Carlson joins us to talk...

Attention fitness business owners and personal trainers: is evidence-based exercise and fitness training truly enough , or do you need to go deeper to really make a genuine, meaningful difference in the lives of your personal training clients? John Thompson is the owner of Thompson Fitness Transformation Center, a high-intensity group training studio in California, and Limitless, a high-performanc...

How can you get potential clients to exercise the right way without unknowingly scaring off those who are skeptical of or new to high-intensity training? Award-winning trainer Dennis Rogers joins us to talk about how to help clients learn about HIT effectively and to help them get the most out of exercise. Dennis owns and operates the Binghamton, New York-based Essential Exercise studio. This epis...

How well do you understand the pain points of your clients? Can you really tap into their true motivations to help them achieve their fitness goals?  Corrie-Beth Lipowski joins us to share her insights on how to "Sell the Heaven" and unlock the full potential of your clients. As a sports nutrition specialist and co-founder of Pure Physique, Corrie-Beth is an expert in sustainable, transformational...

HIT studio owners, have you ever stopped to think about how important your hiring process is for the success of your fitness business?  In a world where the fitness industry is growing at an exponential rate, having the right team can make all the difference. In this previously HIT Business members-only episode, we dive deep into the importance of hiring and how to create an effective hiring proce...

What does the average Physical Therapist know about HIT and strength training? In Tim Dettmann's case, the answer appears to be 'a lot'. In our fireside with Tim, find out how Kieser Australia has taken decades of strength training research and applied it to their 15,000 members with back pain, arthritis, diabetes and osteoporosis. Tim is a physiotherapist and Director at Kieser Australia , and he...

Melissa Gunn is a certified SuperSlow Specialist, a fitness and nutrition coach, and the Founder/CEO of Pure Strength LA, Inc. She has two decades of experience in the health and fitness industry helping clients regain and rejuvenate their health.   In this episode, Melissa shares her HIT journey with Pure Strength LA, the key components for business growth, how to educate and train clients with i...

Dorian Yates  won the  Mr. Olympia  title six consecutive times from 1992 to 1997. He has the fifth-highest number of Mr. Olympia awards of all time and is widely considered to be one of the top bodybuilders in modern history. He is currently leading MedX Fit Tech's team as Chief Fitness Officer and has transformed the organization into a fitness technology company. Check out the New MedX Fit Tech...

Ilana Wechsler is a former data analyst turned Pay Per Click marketing expert — an authority in both Google and Facebook advertising, she is the founder of the boutique digital agency  Green Arrow Digital which has managed over $20 million in Pay Per Click advertising since 2013. Ilana now runs an online training program called  Teach Traffic , where she teaches business owners exactly how to run...

Today, we are bringing you an encore performance of episode 145 with Luke Carlson - How to Generate More Revenue in Your High Intensity Training Business . If you've ever been interested in learning how to increase your revenue streams, this episode is a must-listen! Get more clients when you join HIT Business Membership For all of the show notes, links, and resources - Click Here

Mike Petrella ( Facebook ) is a Master HIT Certified (S.P.A.R.T.A.) trainer, MEDX/HIT Certified (IART), and winner of the "Most Innovative Training Program" with the World Head of Family Sokeship Council. He owns and operates STG Strength and Power in Ontario, Canada, which is one of the finest and best equipped private strength and conditioning facilities in the world.  In this episode, Mike shar...

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team host   The Resistance Exercise Conference (REC) annually, a great event where you can connect with peers and learn from accomplished scientists and business thought leaders. Join REC 2023 . In this episode, Luke talks about the key considerations before making a...