Executive Edgecast

In Episode 6 of Executive Edgecast , host Margaret Bouse explores the growing role of sound in branding with music composer and audio producer Jesse Walsh . As marketing becomes increasingly digital and multi-sensory, businesses have more opportunities than ever to connect with audiences beyond visuals alone. This episode dives into how sonic branding, jingles, and soundscapes can enhance brand re...

Executive Edgecast with Margaret Bouse explores how leaders can navigate the rapidly evolving role of artificial intelligence in business, creativity, and everyday life. In this episode, Margaret sits down with Kaylee Eastman for a fireside-style conversation about AI’s promise, its risks, and the responsibility that comes with its growing influence. Drawing from real-world use cases and lived exp...

Executive Edgecast with Margaret Bouse explores how sales leaders can adapt their approach to succeed in today’s rapidly changing economic landscape. In this episode, Margaret sits down with seasoned sales leader Laura Milewski to consider what it really takes to sell — and thrive — when markets are uncertain and expectations are evolving. Drawing on more than two decades of experience in enterpri...

Executive Edgecast with Margaret Bouse explores how leaders can sharpen their messaging and positioning to create clarity, alignment, and momentum across their organizations. In this episode, Margaret sits down with messaging strategist Mark DiFraia to discuss what it really means to “find your frequency” — and why so many brands struggle to be heard. Drawing on his background as both a musician a...

Executive Edgecast with Margaret Bouse explores how leaders can use customer marketing to drive sustainable growth by strengthening relationships with the clients they already have. In this episode, Margaret sits down with customer marketing strategist Jackie Bouse to break down what customer marketing really is, why it’s often misunderstood, and how it can turn satisfied customers into powerful g...

Executive Edgecast with Margaret Bouse explores how leaders can design internship programs that deliver real value—for both students and organizations. In this episode, Margaret sits down with customer marketing professional Jackie Bouse to discuss what meaningful internships look like, where most programs fall short, and how businesses can build experiences that drive real growth and learning. Dr...