A Podcast by Sopra Solutions

Executive Edgecast

Business EN ↓ 6 episodes

Executive Edgecast with Margaret Bouse — founder of Sopra Solutions — is built for leaders who want practical, real-world ways to grow their businesses and sharpen their leadership teams. Each episode delivers clear, actionable insights you can actually use — no theory, no motivational sugar, just moves that work. Every conversation features a battle-tested subject matter expert: leaders who have scaled small and mid-sized businesses, rescued failing go-to-market strategies, tightened operations, and led teams through real growth and change. These are people who’ve done the work — not just tal...

Author

A Podcast by Sopra Solutions

Episodes

Sonic Branding Explained: How Sound Shapes Memorable Brands 08.04.2026 40:45

In Episode 6 of Executive Edgecast , host Margaret Bouse explores the growing role of sound in branding with music composer and audio producer Jesse Walsh . As marketing becomes increasingly digital and multi-sensory, businesses have more opportunities than ever to connect with audiences beyond visuals alone. This episode dives into how sonic branding, jingles, and soundscapes can enhance brand re...

An Honest Conversation About AI: Promise, Risks, and Responsibility 29.12.2025 1:04:36

Executive Edgecast with Margaret Bouse explores how leaders can navigate the rapidly evolving role of artificial intelligence in business, creativity, and everyday life. In this episode, Margaret sits down with Kaylee Eastman for a fireside-style conversation about AI’s promise, its risks, and the responsibility that comes with its growing influence. Drawing from real-world use cases and lived exp...

How Sales Leaders Adapt and Thrive in a Changing Economy 17.12.2025 45:22

Executive Edgecast with Margaret Bouse explores how sales leaders can adapt their approach to succeed in today’s rapidly changing economic landscape. In this episode, Margaret sits down with seasoned sales leader Laura Milewski to consider what it really takes to sell — and thrive — when markets are uncertain and expectations are evolving. Drawing on more than two decades of experience in enterpri...

Finding Your Frequency: How Clear Messaging and Positioning Drive Growth 03.12.2025 49:49

Executive Edgecast with Margaret Bouse explores how leaders can sharpen their messaging and positioning to create clarity, alignment, and momentum across their organizations. In this episode, Margaret sits down with messaging strategist Mark DiFraia to discuss what it really means to “find your frequency” — and why so many brands struggle to be heard. Drawing on his background as both a musician a...

Why Your Happiest Customers Are Your Best Growth Channel 03.12.2025 34:23

Executive Edgecast with Margaret Bouse explores how leaders can use customer marketing to drive sustainable growth by strengthening relationships with the clients they already have. In this episode, Margaret sits down with customer marketing strategist Jackie Bouse to break down what customer marketing really is, why it’s often misunderstood, and how it can turn satisfied customers into powerful g...

Building Better Internships That Actually Work 03.12.2025 30:43

Executive Edgecast with Margaret Bouse explores how leaders can design internship programs that deliver real value—for both students and organizations. In this episode, Margaret sits down with customer marketing professional Jackie Bouse to discuss what meaningful internships look like, where most programs fall short, and how businesses can build experiences that drive real growth and learning. Dr...