Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

If people keep saying your work sounds interesting… but they still don’t really get what you do, this episode will help you fix that. Because the problem usually isn’t your framework. It’s the missing bridge between the language you love and the problem your clients already recognize in themselves. In Episode 63, the final episode of the Clarity Before Creativity series, I’m teaching what I call T...

If you’ve been posting, networking, and tweaking your website… but still feel like you’re out there swimming for clients, this episode is the reset you’ve been craving. Because the issue usually isn’t that you’re not amazing—or that you need a brand-new message. It’s that you’re not findable . Most of your future clients aren’t “solution-aware” yet. They’re problem-aware. They’re walking around th...

If you’ve been trying to sound “original” so you don’t blend into the coaching noise, this episode is the reset your marketing brain needs. 🌊 Because the Blue Ocean Strategy gets misapplied all the time: smart experts treat it like a messaging strategy (“I need brand-new words”) instead of what it actually is—a solution strategy. And when you avoid “overused” words in the name of differentiation,...

If you’ve been stuck trying to sound “unique” enough in your messaging, this episode is your permission slip to stop. Because even Disney—one of the most iconic brands on the planet—doesn’t win by obsessing over originality. They win by aligning everything they do around one simple idea: a common purpose . A short, clear reason your business exists that becomes an internal filter for your messagin...

Ever wish receipts could magically file themselves? Well... maybe they can! Got a phone + an email address? I've got you covered! In this short but powerful minisode, I share my 2 almost autopilot, stress-free systems I use to organize business receipts on-the-go, with no new apps, no complicated tools, and definitely zero spreadsheet overwhelm. Whether you’re a coach, consultant, or speaker, thes...

Not every offer lands the first time—and that doesn’t mean it’s not worth doing. Back in 2021, I poured my heart into launching my Make More Magic™ business retreat at Disney World… and only one person signed up. Oof. But THIS week?! I'm packing my bags for Orlando, because just a few months ago: That same dream offer sold out with ease—and no pressure, no pushing, just alignment-and it's happenin...

If you’ve ever put off starting a podcast, video, or any kind of content because you’re dreading the editing, you need to know about this. I’m sharing the exact tool that makes it possible for me to produce this weekly show myself—without a production team, fancy software, or a ton of extra time. This one editing tool lets me clean up audio, trim video, remove ums, add captions, and repurpose clip...

If you’re wondering, “Why would a client hire me when they can just ask ChatGPT for free?”, this episode is for you. As AI tools become more mainstream, it can feel like you’re suddenly competing with a robot that never sleeps and has endless answers. But after 12+ years in business, I’ve seen something very different: the coaches and consultants clients still seek out (and happily pay premium pri...

Feeling stuck in self-doubt... even though you know you're good at what you do? 💛 If you’ve ever questioned your path, your qualifications, or whether you're really “expert enough,” this is the pep talk you didn’t know you needed. I’m sharing the unexpected mindset shift that’s helped me—and so many of my clients—quiet imposter syndrome, claim our value, and build the kind of confidence that actu...

Ready to grow your coaching or consulting business without working 24/7? 💛 🏆 "BEST OF" EPISODE 🏆 I’m kicking off the new year with 3 unexpected actions I learned from real, successful (and HAPPY!) coaches and consultants that completely changed how I work… how much money I make, and especially: how joyful my business feels. If you’ve ever wondered whether it’s actually possible to grow and prof...

Feeling drained just thinking about social media? 😩 You’re not alone—and good news: it’s not the only (or best!) way to grow your coaching or consulting business. 🏆 "BEST OF" EPISODE 🏆 Enjoy one of the most popular episodes of the show—now including a FREE chapter of my bestselling book, " Establish Yourself" 🎁 to help you start a new season with clarity and calm. Inside, I walk you through 3...

Ever felt like you’re doing everything right —showing up, following the strategy, putting in the time—and still not seeing results? If you're wondering whether to stay the course or jump to something new, this episode will meet you right in that messy middle. And this is not just another episode—it’s a celebration! 🎉 With 52 weekly episodes, this podcast officially turns one year old today —and I...

⚡️Get the referral message pros use—without overthinking it: https://www.greateststorycreative.com/message __________ Ever wonder how some professionals always seem to get the best introductions, gigs, and client leads—without even asking? In this episode, I’m breaking down one of the smartest (and most overlooked) networking moves that thoughtful pros use to consistently turn “I’ll connect you”...

When was the last time your goals actually felt like you ? Not what you “should” want. Not a random revenue number. But clear, energizing intentions that guide your decisions all year long—without overwhelming you. If traditional goal setting has ever left you feeling boxed in or burnt out, this episode is your permission slip to try something different. I'm sharing the surprisingly simple method...

What if your business could feel lighter, more aligned—and more you ? 🏆 "BEST OF" EPISODE 🏆 In this special, fan-favorite episode of the Establish Yourself® Podcast , I’m taking you behind the scenes of my time as a cast member at The Walt Disney Studios to share 3 powerful mindset shifts that still shape how I run my coaching and consulting business today. These aren’t just tips—they’re the rul...

Ever poured your heart into a big idea—only to have it flop? That happened to me when I first tried to launch my Make More Magic™ Disney retreat in 2022. But this year, that same dream idea SOLD OUT with ease —and I didn’t have to push, chase, or convince anyone! In this episode, I’m sharing exactly how I brought a failed offer back to life by co-creating it with my audience, asking before I built...

Ever wished you had the perfect testimonial ready to go —for your sales page, a pitch, or even just to remind yourself that your work is making a real impact? This minisode gives you the simple, on-the-go system I use to collect kind words, client wins, and testimonials without adding more to your to-do list. Whether it’s a comment on LinkedIn or a thank-you email from a happy client, I’ll show yo...

If you’ve ever said, “I wish I had more time to work ON my business, not just IN it…” this episode is your permission slip. Back in 2016, I hit a wall in my business, and what came next turned into one of the smartest decisions I’ve ever made: I took the whole month of December off to create systems, rest, and reconnect with my why. Nearly a decade later, Batch December has become my most powerful...

If you’ve ever gotten off a discovery call thinking, “Oh, maybe I gave away so much—and I’m still not sure they're gonna hire me now,” this episode is for you. After leading more than 750 free consultations, I’ve learned that overgiving doesn’t lead to more yeses —it leads to burnout, confusion, and missed connections. In this episode, I’m pulling back the curtain on how I run Feel-Good Discovery...

When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, it’s always the same: I go back to my most reliable growth strategy—booking free speaking gigs. But how do you get them on your calendar in the first place? In this episode, I’m pulling back the curtain on the exact pro...

If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking: Am I giving away too much for free? I get this question all the time from coaches and consultants who are doing so much right —but still feeling like their content isn’t converting enough into paying clients. After 12+ years and 400+ clients, I can confi...

You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead? Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business. So in this episo...

✨ Feeling called to pivot, but not ready for a full rebrand? Discover how to test a new niche, offer, or audience without the time, money, or pressure of rebranding your whole business. 🏆 "BEST OF" EPISODE 🏆 Whether you're “niche curious” or just need a low-risk way to experiment before year-end, this episode will walk you through a smart, doable approach you can act on this week. Enjoy this fa...

Ever wonder if you're charging too much … or not enough ? You’re not alone. Most coaches and consultants I work with feel some version of this pricing wobble—especially when they’ve moved past hourly work but haven’t yet found a value-based pricing strategy that feels right. In this episode, I’m sharing my go-to mindset method for pricing with confidence: P.R.I.C.E . It’s a simple but powerful fra...

Have you ever worked with a great client—someone you loved parterning with—only to never hear from them again? You did amazing work. They were happy. And then… nothing. No follow-up, no referrals, no second engagement. It can feel like that connection just disappears. But it doesn't have to! Listen to hear how I shifted from seeing the testimonial as the end of a project to treating it as the begi...