Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

What if you didn’t wait until January to decide what needs to change? You’ve already lived almost nine months of 2026. That’s nine months of information about what’s working, what’s draining you, what you want more of—and what you’re very ready to have less of. If the idea of cramming more goals into the final months of the year already sounds exhausting, this episode is your permission slip to do...

Have you been thinking about creating a membership to add recurring revenue or scale beyond one-to-one work? Memberships CAN be a powerful way to package your expertise, serve more people, and create recurring revenue... but that definitely doesn’t mean creating one is automatically worth your time right *now.* In this final episode of my 4-part "Worth Your Time" Series , I’m breaking down the key...

Should you be posting on LinkedIn to grow your coaching or consulting business? Or have you been posting consistently, trying to “do LinkedIn right,” and still wondering: Where the heck are the clients? LinkedIn can be a powerful place to build credibility, stay visible, and remind your network what you do. But just because LinkedIn can help your business doesn’t mean it needs to become your entir...

Would speaking for free be a smart way to market your business? Of if you’ve already been giving great talks, getting glowing feedback, and are you still wondering: Where are the clients? Speaking can be an incredibly powerful way to get discovered, build trust quickly, and attract new clients. But just because speaking can work doesn’t mean it’s automatically worth your time right now! In this se...

Have you been wondering whether starting a podcast would actually be worth your time? With so many ways you could market your business, it’s easy to get pulled into a strategy simply because it seems to be working for someone else. But just because something could help your business doesn’t mean it’s the smartest place to put your time, money, energy, and focus right now. This episode kicks off my...

Yesterday, I raved to my bestie about a company I’d been ready to throw in the towel on just a month earlier. What changed? How they handled my customer experience! What can you take away from that in your own business is what we’re exploring in this episode. I’m sharing the customer service moment that turned me from frustrated buyer back into loyal fan, and what it reminded me about the way we s...

Remember the amazing Choose Your Own Adventure Books?! Well, instead of one big lesson today, I’m giving you three possible paths you get to choose from, based on what your business needs most right now. So, what do you need today? Choose your adventure to listen to now: Need more balance? Episode 32: How to Be a Better Boss to Yourself Without Losing Business https://www.greateststorycreative.com...

What if the biggest opportunity in your messaging isn’t finding better words… but getting better at using them? Most business owners think of messaging as a tool: your elevator pitch, your positioning, the words on your website. But messaging is also a verb — a skill you practice every time you talk about what you do. And that’s what can create and sustain your "Messaging Flywheel" - momentum that...

If you record client calls, strategy sessions, or coaching conversations, you know the recording itself is only part of the job. The real time drain often comes afterward—waiting for files to process, downloading transcripts, organizing notes, and sending everything to your client. In this episode, I’m sharing the client call tool that has completely changed that process for me. It helps me follow...

Having a branded method is a smart move, but knowing how to use it is what turns your brilliance into a client magnet. In this fourth and final part of the Frameworks to Authority Series (a listener-favorite collection), I’m sharing my 4-step Framework Game Plan to help you take your frameworks off the shelf and put them into the spotlight where they belong. You’ll learn how to actually use your f...

The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work — an ecosystem of frameworks that makes your value easier to understand, share, and sell. That’s exactly what the Framework Pyramid helps you do. This episode is part three of the Frameworks to Authority Series , a special 4-part collection of liste...

The thing about standing out as a coach, consultant, or speaker: it’s NOT about posting more random stuff. It’s about becoming known for methods and frameworks people can remember, repeat, and refer. That’s exactly what branding your frameworks can do for your business. This episode is part two of the Frameworks to Authority Series , a special 4-part collection of listener-favorite episodes on dev...

Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post while others seem to be landing speaking gigs, publishing books, and becoming known for their ideas, you’re in the right place. This episode kicks off the Frameworks to Authority Series , a special 4-part collection of listener-favorite episodes on developing...

If you’ve been waiting to find the perfect niche, the perfect differentiator, or the magic phrase that finally makes you stand out… this episode is your permission slip to stop circling the drain. Because the issue usually isn’t that your work isn’t original enough. It’s that the people who need you don’t clearly understand what problem you solve, why it matters, and why you’re the right person to...

If you’ve ever gone looking for the perfect discovery call script , this episode may be the permission slip you didn’t know you needed. Because after being on the other side of a few disappointing consults recently, I was reminded of something important: the right person may already be interested in working with you, but if they don’t feel understood, they may still walk away. In this episode, I’m...

Part 2: "Clients From Speaking Series" ________ You’ve heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead? In part two of my Clients From Speaking 🏆 best of 🏆 series, we’re moving from getting booked to making the room count. Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great...

Part 1: "Clients From Speaking" Series _________ When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, I always turn to my most reliable growth strategy — booking free speaking gigs. But HOW do you get those speaking gigs on your calendar in the first place? This episode i...

Get the new, free "Branding Essentials Checklist" that comes with this episode! ✅ Find it now at greateststorycreative.com/checklist ________ Coming out of corporate - do you feel like you need the perfect website, a polished brand identity, an email funnel, and a whole social media strategy before you can really start consulting or coaching? You don’t! In this episode, I’m sharing the exact 6 br...

Is your inbox full of tasks, notes to reply to, and overwhelm!? Been there more times than I'm willing to admit... But I've finally found a system (and free tool!) that works for my brain, my inbox, and business. Discover the simple free app that finally helped me stop using email as my to-do list — and why it’s become one of the few productivity systems I’ve actually stuck with for more than a fe...

Ever gotten one critical comment, one weird email, or one unexpected reaction on a sales call… and suddenly started questioning everything? In this episode, I’m sharing one of the most important sleaze-free selling and branding principles I teach: Don’t cater to the critic. Because when you care deeply about your work, feedback matters. But not every piece of feedback deserves the same weight — an...

Debating what to do for marketing this week? Can't stand the thought of writing another LinkedIn post!? What if you didn't have to? What if the best way to use your time was easy, free, and hiding right under your nose? In this episode, I’m sharing one of the simplest and most powerful growth concepts I come back to again and again when I want more clients, more referrals, and more momentum WITHOU...

Want a clear packaged offer in place by June 3? Apply for free now at packageyourprocess.com ____ 🏆 "BEST OF" EPISODE 🏆 Tired of writing proposals from scratch? Hear how Lauren got clients to say yes without them. Lauren, a former Package Your Process™ Accelerator student went from doing custom proposals and RFPs to creating a clear package that helped clients say yes on the spot — without propo...

Want a clear packaged offer in place soon? Discover how at packageyourprocess.com ________ 🏆 "BEST OF" EPISODE 🏆 If you’ve ever felt like the only way to land great clients is to offer fully custom services, custom proposals, and one-off scopes of work, this episode is for you. I’m sharing the impact behind one of the biggest shifts I’ve ever made in business: moving away from custom work and to...

If you know you’re great at what you do but struggle to package it in a way that feels clear, compelling, and easy for clients to say yes to, this episode is for you. 🏆 "BEST OF" EPISODE 🏆 In this return of the fan-favorite episode, I’m sharing the simple one-pager strategy I’ve used to sell more than $750K in services over the last 7 years —without relying on a long sales page or complicated fu...

If networking's ever felt awkward, forced, or a waste of time, this episode is for you. In this episode, I break down how I just landed an incredible opportunity with very little experience! It's the perfect lived example of my SHARE Approach to Networking: 5 simple principles to turn your next coffee chat or one-to-one into something amazing, meaningful, and real. If you're ready for a smart-yet-...