Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post while others seem to be landing speaking gigs, publishing books, and becoming known for their ideas, you’re in the right place. This episode kicks off the Frameworks to Authority Series , a special 4-part collection of listener-favorite episodes on developing...

If you’ve been waiting to find the perfect niche, the perfect differentiator, or the magic phrase that finally makes you stand out… this episode is your permission slip to stop circling the drain. Because the issue usually isn’t that your work isn’t original enough. It’s that the people who need you don’t clearly understand what problem you solve, why it matters, and why you’re the right person to...

If you’ve ever gone looking for the perfect discovery call script , this episode may be the permission slip you didn’t know you needed. Because after being on the other side of a few disappointing consults recently, I was reminded of something important: the right person may already be interested in working with you, but if they don’t feel understood, they may still walk away. In this episode, I’m...

Part 2: "Clients From Speaking Series" ________ You’ve heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead? In part two of my Clients From Speaking 🏆 best of 🏆 series, we’re moving from getting booked to making the room count. Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great...

Part 1: "Clients From Speaking" Series _________ When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, I always turn to my most reliable growth strategy — booking free speaking gigs. But HOW do you get those speaking gigs on your calendar in the first place? This episode i...

Get the new, free "Branding Essentials Checklist" that comes with this episode! ✅ Find it now at greateststorycreative.com/checklist ________ Coming out of corporate - do you feel like you need the perfect website, a polished brand identity, an email funnel, and a whole social media strategy before you can really start consulting or coaching? You don’t! In this episode, I’m sharing the exact 6 br...

Is your inbox full of tasks, notes to reply to, and overwhelm!? Been there more times than I'm willing to admit... But I've finally found a system (and free tool!) that works for my brain, my inbox, and business. Discover the simple free app that finally helped me stop using email as my to-do list — and why it’s become one of the few productivity systems I’ve actually stuck with for more than a fe...

Ever gotten one critical comment, one weird email, or one unexpected reaction on a sales call… and suddenly started questioning everything? In this episode, I’m sharing one of the most important sleaze-free selling and branding principles I teach: Don’t cater to the critic. Because when you care deeply about your work, feedback matters. But not every piece of feedback deserves the same weight — an...

Debating what to do for marketing this week? Can't stand the thought of writing another LinkedIn post!? What if you didn't have to? What if the best way to use your time was easy, free, and hiding right under your nose? In this episode, I’m sharing one of the simplest and most powerful growth concepts I come back to again and again when I want more clients, more referrals, and more momentum WITHOU...

Want a clear packaged offer in place by June 3? Apply for free now at packageyourprocess.com ____ 🏆 "BEST OF" EPISODE 🏆 Tired of writing proposals from scratch? Hear how Lauren got clients to say yes without them. Lauren, a former Package Your Process™ Accelerator student went from doing custom proposals and RFPs to creating a clear package that helped clients say yes on the spot — without propo...

Want a clear packaged offer in place soon? Discover how at packageyourprocess.com ________ 🏆 "BEST OF" EPISODE 🏆 If you’ve ever felt like the only way to land great clients is to offer fully custom services, custom proposals, and one-off scopes of work, this episode is for you. I’m sharing the impact behind one of the biggest shifts I’ve ever made in business: moving away from custom work and to...

If you know you’re great at what you do but struggle to package it in a way that feels clear, compelling, and easy for clients to say yes to, this episode is for you. 🏆 "BEST OF" EPISODE 🏆 In this return of the fan-favorite episode, I’m sharing the simple one-pager strategy I’ve used to sell more than $750K in services over the last 7 years —without relying on a long sales page or complicated fu...

If networking's ever felt awkward, forced, or a waste of time, this episode is for you. In this episode, I break down how I just landed an incredible opportunity with very little experience! It's the perfect lived example of my SHARE Approach to Networking: 5 simple principles to turn your next coffee chat or one-to-one into something amazing, meaningful, and real. If you're ready for a smart-yet-...

If people keep saying your work sounds interesting… but they still don’t really get what you do, this episode will help you fix that. Because the problem usually isn’t your framework. It’s the missing bridge between the language you love and the problem your clients already recognize in themselves. In Episode 63, the final episode of the Clarity Before Creativity series, I’m teaching what I call T...

If you’ve been posting, networking, and tweaking your website… but still feel like you’re out there swimming for clients, this episode is the reset you’ve been craving. Because the issue usually isn’t that you’re not amazing—or that you need a brand-new message. It’s that you’re not findable . Most of your future clients aren’t “solution-aware” yet. They’re problem-aware. They’re walking around th...

If you’ve been trying to sound “original” so you don’t blend into the coaching noise, this episode is the reset your marketing brain needs. 🌊 Because the Blue Ocean Strategy gets misapplied all the time: smart experts treat it like a messaging strategy (“I need brand-new words”) instead of what it actually is—a solution strategy. And when you avoid “overused” words in the name of differentiation,...

If you’ve been stuck trying to sound “unique” enough in your messaging, this episode is your permission slip to stop. Because even Disney—one of the most iconic brands on the planet—doesn’t win by obsessing over originality. They win by aligning everything they do around one simple idea: a common purpose . A short, clear reason your business exists that becomes an internal filter for your messagin...

Ever wish receipts could magically file themselves? Well... maybe they can! Got a phone + an email address? I've got you covered! In this short but powerful minisode, I share my 2 almost autopilot, stress-free systems I use to organize business receipts on-the-go, with no new apps, no complicated tools, and definitely zero spreadsheet overwhelm. Whether you’re a coach, consultant, or speaker, thes...

Not every offer lands the first time—and that doesn’t mean it’s not worth doing. Back in 2021, I poured my heart into launching my Make More Magic™ business retreat at Disney World… and only one person signed up. Oof. But THIS week?! I'm packing my bags for Orlando, because just a few months ago: That same dream offer sold out with ease—and no pressure, no pushing, just alignment-and it's happenin...

If you’ve ever put off starting a podcast, video, or any kind of content because you’re dreading the editing, you need to know about this. I’m sharing the exact tool that makes it possible for me to produce this weekly show myself—without a production team, fancy software, or a ton of extra time. This one editing tool lets me clean up audio, trim video, remove ums, add captions, and repurpose clip...

If you’re wondering, “Why would a client hire me when they can just ask ChatGPT for free?”, this episode is for you. As AI tools become more mainstream, it can feel like you’re suddenly competing with a robot that never sleeps and has endless answers. But after 12+ years in business, I’ve seen something very different: the coaches and consultants clients still seek out (and happily pay premium pri...

Feeling stuck in self-doubt... even though you know you're good at what you do? 💛 If you’ve ever questioned your path, your qualifications, or whether you're really “expert enough,” this is the pep talk you didn’t know you needed. I’m sharing the unexpected mindset shift that’s helped me—and so many of my clients—quiet imposter syndrome, claim our value, and build the kind of confidence that actu...

Ready to grow your coaching or consulting business without working 24/7? 💛 🏆 "BEST OF" EPISODE 🏆 I’m kicking off the new year with 3 unexpected actions I learned from real, successful (and HAPPY!) coaches and consultants that completely changed how I work… how much money I make, and especially: how joyful my business feels. If you’ve ever wondered whether it’s actually possible to grow and prof...

Feeling drained just thinking about social media? 😩 You’re not alone—and good news: it’s not the only (or best!) way to grow your coaching or consulting business. 🏆 "BEST OF" EPISODE 🏆 Enjoy one of the most popular episodes of the show—now including a FREE chapter of my bestselling book, " Establish Yourself" 🎁 to help you start a new season with clarity and calm. Inside, I walk you through 3...

Ever felt like you’re doing everything right —showing up, following the strategy, putting in the time—and still not seeing results? If you're wondering whether to stay the course or jump to something new, this episode will meet you right in that messy middle. And this is not just another episode—it’s a celebration! 🎉 With 52 weekly episodes, this podcast officially turns one year old today —and I...