Epic Events by vFairs

Peep Laja has done what most conference organizers only hope for, built events that people actually want to attend, pay for, and come back to, year after year, across nearly two decades. As CEO of Wynter and a three-time founder, Peep has run conferences from the ground up, made every expensive mistake in the book, and built a framework for events that work as a genuine marketing channel,  not jus...

Eddie Reynolds has spent 20+ years in B2B SaaS revenue, at Salesforce, in consulting, and now running Union Square Consulting, and he's seen this story play out hundreds of times. The problem usually isn't the event itself. It's everything around it. In this episode, Muhammad Younas goes bottom-up through six event formats with Eddie: → Attending a conference → Speaking at one → Hos...

Your event went well. The coverage didn't follow. Sounds familiar? Matt Kovacs, President of Blaze PR, has spent 20+ years turning live moments into stories that travel, working with brands like Monster Energy. In this episode, he covers: -How to engineer media hooks into your event from day one -Why keeping PR and event teams separate costs you more than you think -What journalists actually...

Join Chloe Richardson, a leading expert in event measurement, as she reveals how event professionals can move beyond vanity metrics and truly measure event success.  In this episode, Chloe will discuss: - The common vanity metrics event teams still rely on and how to move beyond them - Practical frameworks for measuring and communicating event success - How to build a measurement culture that infl...

Iain Morrison has spent 35 years leading large-scale concerts, festivals, and public events across four continents. His take? The event industry doesn't have a hustle problem it has a systems problem. In this episode, Iain breaks down: — Why event managers are trained to react instead of lead — The frameworks borrowed from emergency services and the military that actually work on live sites —...

Most event planners try to eliminate chaos. Norman Leach has built a career thriving in it. With 100+ trade shows, events up to 44,000 attendees, and trade missions hosting everyone from artists to Saudi royalty Norman has seen it all. In this episode, he gets into stakeholder alignment, what scale actually breaks, why embracing uncertainty beats avoiding it, and the one shift that separates plann...

Three webinars every Thursday. 100+ events annually. 100% virtual. Shahnaz, Event Manager at Your Overseas Home, reveals how a small team manages this relentless pace without burning out. The secret? Strategic admin support that frees event managers from spreadsheet hell, plus an immersive VR experience that makes virtual conventions feel surprisingly real. From COVID pivot to sustainable virtual...

Rich will share how creating genuine human connections at trade shows matters more than flashy displays or massive budgets. We'll dig into why "leading with emotion and closing with data" works, how to train booth staff to actually engage (instead of hiding in the storage closet), and the psychology behind memorable booth experiences that stick with attendees long after the show flo...

When your event sponsor can't join their own speaking slot, you know something's broken. Sarah, Events and Marketing Manager at Carers UK, faced this nightmare scenario, and it became the catalyst for transformation. Learn how a one-person events team switched platforms and skyrocketed attendee satisfaction from 70% to 95%, retained sponsors year-over-year, and created an immersive virtu...

Tavar James oversees global event strategy at Forrester, delivering Summits across three continents for thousands of professionals. With a career spanning hospitality operations at Ritz-Carlton, experiential marketing at Equitable, field marketing across EMEA/APAC/AMER at Riskified, and now leading events at a premier research firm, he brings a rare 360-degree view of what actually creates memorab...

Managing 2,000 site visits, 300 events, and 30 trade shows annually across five countries isn't just ambitious, it's a logistical masterclass. Oliver, Head of Events and Protocol at Airbus, shares how his 80-person team consolidated multiple event tools into a single platform to gain end-to-end visibility. From airshows to institutional visits, discover how Airbus built their "Event...

AI is everywhere, but why do most AI projects still fail? 🤔 In this Epic Events podcast episode, Noah Cheyer breaks down how event planners can actually use AI in practical, realistic ways. Noah Cheyer is the Co Founder of Speak About AI, the first speaker agency dedicated to AI experts. He shares real examples of AI in event planning, how to book the right AI speakers, what event teams get wrong...

Join Ben Costantini, CEO of Sesamers, and Muhammad Younas, CEO of vFairs, as they dive into a conversation about transforming the way we plan events. Instead of just hoping people make meaningful connections, we’ll show you how to use AI and smart strategies to turn your exhibitions into innovation engines that drive real results. Deals, partnerships, and collaborations. Subscribe to the Podcast f...

Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 5...

Struggling to find the right people for your events team? You're not alone. Hiring for live events and exhibitions isn’t just about resumes; it’s about finding people who can thrive in chaos, deliver under pressure, and still bring the energy. In this episode, Muhammad Younas, CEO of vFairs, talks with Jade Hollins, Director & Co-Founder of Disrupt Talent, to uncover what really makes som...

Is your event marketing really reaching the right people? Join us for a conversation with Gina Kay, Marketing Manager for International Confex, as she shares how to build lasting event communities through targeted content and year-round engagement. From avoiding generic marketing mistakes to leveraging data, segmentation, and creative pre-event content, Georgina breaks down the strategies that dri...

Are you using your event data to its full potential? Join Vinodhini Deshetty as she dives into the actionable insights hidden in your event metrics and shares strategies for designing better experiences, whether your events are virtual, in-person, or hybrid. Learn how to: - Spot overlooked data points that can transform your strategy - Combine virtual and in-person insights for hybrid events - Use...

Join Muhammad Younas, CEO of vFairs, in this exciting episode of the Epic Events podcast, where he sits down with Ben McCarthy, Founder and Director of Premier Events. Ben will take us on a journey from launching a small mobile disco business at university to scaling Premier Events into a £9M turnover agency. In this conversation, Ben shares how his team embraced change in the events industry by a...

From scroll-stopping moments to post-event buzz, Laura Lilley—Global Experiential Marketing Manager at Hootsuite—reveals how brands can build events that not only connect deeply with audiences but also light up the social feed. Learn how to architect event experiences that drive engagement, pipeline, and retention with social media at the heart. Subscribe to the Podcast for more Event Industry Cha...

How do you create an in-person event that connects deeply with attendees and drives lasting action? Find out in our upcoming Epic Events Podcast episode with Katherine Tooley , VP of Global Events & Experiential Marketing at HubSpot ! Katherine and Muhammad Younas will dive into: - Designing engaging experiences for diverse audiences - Turning attendees into long-term advocates - Using AI to p...

In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing. Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help e...

What if the reason people aren’t registering for your event… is your landing page? In this episode of Epic Events by vFairs , host Younas, CEO of vFairs , welcomes Tas Bober , founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations. With experience leading digital and website teams and working on 400...

Word-of-mouth (WoM) marketing has long been a game-changer in the event industry, and in this conversation, Tamar will explore how event organizers can harness the power of this organic marketing tool to boost their trade shows. In this podcast, we’ll cover: 1. How to Trigger Word-of-Mouth: Learn how to design a trade show that sparks organic buzz. 2. The Importance of Word-of-Mouth in Trade Shows...

Academic events are a whole different ball game—and Tess Vismale, an expert in the field, is here to share her wealth of experience. From managing tight budgets to dealing with tech failures on-site, Tess dives deep into the unique challenges faced by event planners in academia. In this episode, we’ll explore: How to overcome budget limitations while delivering high-quality events The role of tech...

Kristian Papadakis will share his insights on how mobile event apps can significantly increase attendee participation and satisfaction. From networking dilemmas to emerging trends like AI and AR, Kristian shares actionable strategies for event planners to enhance engagement and make their events truly stand out. Plus, find out what’s overhyped and what’s underrated in the world of event tech. Subs...