eCommerce Podcast

With over 10,000 3PLs in the US alone, how do you avoid choosing one that sinks your business? Dave Gulas from EZDC 3PL shares the horror stories he's witnessed and the questions that separate good logistics partners from disasters waiting to happen. In this episode, we explore why treating logistics as a commodity leads to problems, how to vet a fulfilment partner properly, and the operational de...

Companies that capture and apply lessons have a 27% higher success rate. Yet most eCommerce founders either skip their year-end review entirely or give their numbers a cursory glance. In this Slingshot episode, Matt Edmundson shares the framework that saved LEGO from bankruptcy and reveals why accountability partners increase goal achievement by 95%. Episode Summary Matt opens with the remarkable...

What does the Nativity story have to do with running an eCommerce business? In this special Christmas Day message, Matt Edmundson draws some beautifully tenuous parallels between shepherds, mangers, and Joseph, and the journey of every Digital David building something meaningful. Episode Summary This isn't a typical episode with frameworks and downloads. It's a cup of tea and a heartfelt thank you...

Most eCommerce brands settle for pop-up opt-in rates of 3-5% whilst competitors achieve 10-15%. Shaan Arora, CEO of Alia Popups, reveals the systematic testing approach used by 3,000 brands including Peloton and Nike to dramatically improve email collection without destroying margins. We explore why copy matters more than design, how mystery discounts outperform fixed offers, the difference betwee...

Most eCommerce stores with large product catalogues share a common problem that quietly kills growth. It's not their products, pricing, or marketing budget—it's their site structure. Sam Wright, founder of Blink SEO and creator of Macalytics, reveals why taxonomy is the biggest drag on growth for stores doing £3-5 million annually, and exactly how to fix it using Search Console data. We explore wh...

What if one video per week could generate referral-quality leads for your eCommerce business? Nate Woodbury reveals how to leverage YouTube's search algorithm instead of chasing viral views, creating educational content that brings dream customers directly to you. Episode Summary We explore how eCommerce businesses can generate consistent, high-quality leads through strategic YouTube content. Nate...

On Thanksgiving Day, whilst American families gather to express gratitude, eCommerce businesses gear up for the most transactional weekend of the year. Matt Edmundson explores why businesses that win long-term aren't those with the best Black Friday discounts, but those that genuinely appreciate the humans behind the transactions. Episode Summary Matt shares the Gratitude Audit - a three-level fra...

After building over 200 Shopify stores, Ben Sharf has discovered that nearly every e-commerce brand—whether doing $1 million or $50 million annually—describes their website as a source of frustration rather than growth. In this episode, we explore why complexity has become the norm and exactly how to fix it. Ben, co-founder of Platter, shares insights from working with brands that have accumulated...

Email marketing delivers 30 to 40 times the return of any other marketing channel, yet most Black Friday campaigns vanish into spam folders before customers even see them. Robby Bryant from Campaign Monitor reveals why the big three mailbox providers—Google, Yahoo, and Microsoft—now act as sheriffs, policing email deliverability like never before. Episode Summary We explore the seismic shift in em...

What if scaling your eCommerce business isn't about better ads, but about understanding why customers buy from you? Louise Doyle shares how she built Needi from a struggling DTC gifting site into a £2 million corporate gifting business by refusing to treat gifts like commodities. Episode Summary Louise and her co-founder Steph launched Needi in 2021 with ambitious DTC plans, only to discover the b...

Customer acquisition costs have surged 222% since 2013, with Google and Facebook CPCs climbing relentlessly. But what if the solution isn't just doubling down on retention or throwing more money at ads? Matt Edmundson introduces the FUEL Framework—a systematic approach to customer growth that doesn't rely on a single channel, doesn't assume yesterday's tactics will work tomorrow, and doesn't leave...

Most entrepreneurs dream of building from scratch, but Michael Simpson took a different path. After running an Amazon arbitrage side hustle, he spent 18 months searching for an established eCommerce business to buy rather than building one from the ground up. Four years after purchasing an 18-year-old business selling Catholic products, Michael candidly shares what most buyers won't: the reality b...

Less than 30% of customers buy a second time, and subscription brands lose 50% within 90 days. Ken Rapp from BluStream reveals why this isn't a marketing problem—it's a post-purchase problem that's costing brands millions in repeat revenue. Episode Summary The conversation explores what Ken calls the "doorstep to delight" phase—that critical window between clicking buy and becoming a loyal custome...

Alex Back's team at Couch posts content about Ashley Furniture, and just two days later, ChatGPT and Google AI change their answers about the brand's quality. In this episode, we explore the systematic approach to building authority in AI search that's transforming how furniture brands—and all e-commerce businesses—can influence what millions of people learn from large language models. After runni...

What if the secret to Amazon success isn't about outsmarting competitors, but about seducing an algorithm? Tim Wilson from Product Wind reveals how his team identified seven specific signals that make Amazon's algorithm fall in love with products, whilst most brands unknowingly fight the wrong war. We explore Tim's revolutionary approach to Amazon marketing, moving from traditional social media bu...

Summer 2025 is officially over, and whilst most eCommerce businesses breathed a sigh of relief after surviving another 'inevitable' slow season, one team discovered something remarkable: they grew 19% year-on-year during what should have been their worst period. Matt Edmundson reveals the post-summer analysis that challenged everything we assume about seasonal trading. By questioning one simple de...

Sean Stone reveals why successful Shopify strategies often destroy Amazon performance and how treating Amazon as a unique marketplace can transform your results. His agency works with million-dollar brands achieving 20% conversion rates on Amazon whilst Shopify sellers celebrate 3%. We explore why Amazon shoppers behave completely differently from website visitors, how the platform's algorithm rew...

Digital marketing veteran Vlad Zhovtenko reveals why data has become the single biggest lever in modern e-commerce marketing. After 25 years in the industry, he explains how businesses can transform from guessing to growing by owning and leveraging their customer data strategically. We explore how the shift from platform-dependent marketing to data ownership creates competitive advantages, why Tik...

Your website's gonna get rammed on Black Friday - but are you actually ready? In the fourth instalment of our Black Friday strategy series, Matt Edmundson reveals nine battle-tested tips that address the operational realities most brands completely ignore. Episode Summary This episode cuts through generic Black Friday advice to focus on what actually happens when your traffic explodes, customer se...

Most eCommerce brands make the same Black Friday mistake: blasting identical offers to their entire email list. Matt Edmundson explains why this approach "just feels wrong" and shares a VIP list strategy that segments customers into "soulmates," "lovers," and those "about to dump you." Learn how to create self-selecting VIP lists, test offers early, leverage SMS marketing, and turn your best custo...

What if the secret to Black Friday success isn't just about discounts, but about building relationships that last? In this second episode of our Black Friday strategy miniseries, Matt Edmundson reveals the Knowledge Trust Matrix—a simple framework that transforms one-time buyers into lifetime customers. Episode Summary Matt challenges the conventional approach to Black Friday customer acquisition,...

Ever wondered why some brands skip Black Friday entirely and still win? Matt Edmundson reveals the framework that protects margins whilst creating compelling offers that actually increase customer lifetime value during Black Friday. Episode Summary In this first episode of our Black Friday mini-series, we explore why everything about Black Friday success comes down to your offer—and why that offer...

Learning Is Not the Same as Implementation After recording 200+ episodes of the eCommerce Podcast, Matt Edmundson has noticed something troubling: everyone's taking notes, but nobody's taking action. In this candid solo episode, we explore why only  5%  of what we learn actually gets implemented and what we can do about it. Episode Summary Matt opens up about his own struggle with implem...

Ever wondered why your online customers disappear whilst brick-and-mortar shoppers get personalised guidance? Shauli Mizrahi reveals how AI sales assistants are revolutionising eCommerce by recreating that personal touch digitally, delivering 5x ROI guarantees and transforming casual browsers into loyal customers. We explore how Rep AI's behavioural intelligence framework predicts the exact moment...

Could your abandoned cart recovery rate jump from 5% to 20%? Abhishek Chandra from GoKwik reveals how WhatsApp commerce is revolutionising e-commerce, with UK brands already seeing 15-20X ROI from this untapped channel. Episode Summary In this eye-opening episode, we explore how Asian e-commerce markets are leading the way with WhatsApp commerce, generating billions in additional revenue through c...