eCommerce Podcast

Andreas Filippov's AI calls customers the moment they abandon a cart, and it's recovering 15 to 20% of them for about 65 cents a call. Andreas Filippov joins Matt Edmundson on The eCommerce Podcast to talk about Loop Voice, the AI voice platform he's spent the last six months building. Loop phones customers who abandon their cart, works through whatever's holding them back in a live conversation,...

Jim Boudreau has studied SEO since 2001, and even he had to ask ChatGPT what was actually in the box. Jim is the founder of CataSEO, an AI tool built in partnership with Moz that optimises ecommerce catalogues for Google and for AI search engines like ChatGPT, Perplexity and AI Overviews. In this conversation with Matt Edmundson, Jim explains why catalogue-scale SEO breaks the old playbook. Once a...

ChatGPT once invented a 20% advertising budget for a founder who hadn't made a single sale yet. Marissa Rodriguez explains why that happens, and what she does differently. Marissa Rodriguez has spent twenty years building and scaling direct-to-consumer brands, first as a fractional CMO and COO, now as the founder of Through Experience, a mentorship platform for ecommerce founders. She talks to Mat...

AI will not run your ecommerce store on autopilot. Cyril Golub joins Matt Edmundson to explain how to actually put it to work, as a supervised assistant you give a clear goal, not a magician you hand the keys to. It is a practical, often funny conversation about where AI genuinely helps online sellers and where it just burns tokens. Summary Cyril Golub has been building ecommerce software since 20...

Ecommerce Merchandising, and How to Stop Advertising Sold-Out Stock Most stores are quietly leaking sales, and ad spend, to products customers literally cannot buy. In this episode Matt Edmundson talks merchandising with Leon Bart-Williams, co-founder and CEO of Akikumo, a merchandising-intelligence app for Shopify brands. Before Akikumo, Leon built the first shoppable-TV commerce experience at NB...

Drew Morgans spent 15 years and around $50,000 building an AI trained on his own work, and it now helps run his Amazon agency. Summary Drew Morgans, founder of the Amazon and marketplace agency Marknology, returns to the eCommerce Podcast for a conversation that is all about AI in the real world rather than the hype. Drew explains how he fed 15 years of his own work into an AI system, roughly 500,...

How do the best brands actually win on TikTok Shop, and where does AI genuinely earn its keep in the process? Summary Matt Edmundson talks with Sohun Sanka, founder of Clankers and former head of growth at the TikTok Shop outreach tools Euka and Reacher. Having audited more than 2,000 affiliate programmes and seen the backend of over 150 agencies and 1,000 brands, Sohun has a clear read on what se...

When someone asks ChatGPT for the best hiking boots, it names brands 97% of the time. Is yours one of them? That question sits at the heart of this episode, the second time the eCommerce Podcast has hosted two guests at once. Matt Edmundson talks with Dave McAnally and Alan Osetek, two search veterans with almost 30 years each in the game, about how AI search is reshaping ecommerce ahead of Q4. Th...

Email isn't dead. It's just being treated like a newsletter, and that's why so many of them get ignored. Laryssa Wirstiuk runs a boutique email and SMS agency and joins Matt Edmundson to explain what actually works in Klaviyo right now. Summary Laryssa Wirstiuk, founder of the Klaviyo-focused retention agency Joy Joya and host of the Marketing with Laryssa podcast, sits down with Matt to talk abou...

Two Years, 100 Newsletters, and Not a Single Sale Yet Gabriel Lindh has written 100 weekly newsletters and taken 20-odd pre-orders for a pair of swim shorts he still hasn't sold. Summary Gabriel Lindh is the co-founder of Nordic Dudes, a Swedish brand making anti-chafing swim shorts for "guys, or Vikings, with bigger legs". The idea was born on a painful 40-minute beach walk in Australia, sat dorm...

Your best-ever ROAS month can still lose you money. Brenden Delarua explains why the number on your ad dashboard rarely matches the number in your bank account, and what to measure instead. Summary Brenden Delarua spent 11 years in paid media, hitting and smashing ROAS targets across Meta, Google and Criteo, until a CFO asked him a simple question at a quarterly review. If the ad numbers are this...

A brand Cem Atik helped scale from $15m to $50m paid an outside firm $15,000 to be told what it was doing wrong. It already had 100,000 customers who would have said the same thing for nothing. Cem co-founded Harucon Ventures in Düsseldorf, in western Germany, and spends his days pulling apart the numbers behind ecommerce brands in the UK and the DACH region (Germany, Switzerland and Austria). He...

Three hundred episodes in, and the most useful thing Matt has learned isn't a tactic. It's that the question we all use to filter ideas doesn't filter anything at all. In May, on episode 289, Matt committed on air to a 90-day Instagram experiment, personal brand against a paid-ads benchmark, numbers published either way. This is the honest report. The benchmark never got run, the reels never hit c...

Jayden Clark sold his first ecommerce business for £500,000 — and the decision came to him during a 90-minute massage. Two and a half years earlier he'd started it in the evenings around a job at Sky. It hit seven figures in year one and got both him and his wife out of corporate work. It also had nothing holding it up underneath. Jayden had built the demand engine and skipped the operations, and...

Bawar Ahmad has bought around 70 ecommerce businesses in six years, and the first thing he does after the money clears isn't marketing. It's ringing the vendors. Summary Bawar Ahmad co-founded Ecomma, a Dubai-based micro private equity firm that buys, scales and sells Shopify businesses. Around 70 acquisitions and 60 exits later, with a team of 40 and a target of 30 to 36 more acquisitions this ye...

Amazon is shrinking product titles to 75 characters from 200, enforced 27 July 2026, and Carolyn Lowe explains exactly what to fix first. Summary Carolyn Lowe spent years at Dell — including running the consumer side of Dell.com — before leaving corporate life to build ROI Swift, an Austin agency that helps consumer brands grow profitably on Amazon. In this episode she and Matt dig into the single...

Direct mail to your warm customers pulls four to five times the response of email, and most ecommerce brands aren't using it at all. This week Matt sits down with Daniel Dunn, CEO and co-founder of Paper Planes, to make the case that the letterbox is the reactivation channel hiding in plain sight. Summary Daniel Dunn spent years working on Tesco Clubcard data strategy before co-founding Paper Plan...

There are thousands of software companies chasing the same small pool of brands on Shopify, and AI is quietly dismantling the bloated app stacks those brands built. Neal Goyal has spent eight or nine years inside ecommerce software, leading sales teams at names like Tapcart, and he now advises five or six earlier-stage software companies on how to grow. From that vantage point he's watching the "u...

Most Amazon sellers who try Walmart copy their listings straight across — same title, same bullet points, same ad campaigns — and wonder why it doesn't work. Andrew Deramo has spent seven years on Amazon and now puts 40% of his working time into Walmart. His argument is simple: Walmart is its own search engine, its own customer base, and its own opportunity. Sellers who treat it like a second Amaz...

Leo Rodriguez has spent years watching ecommerce brands quietly overpay on shipping, sometimes billed for 18 pounds on a parcel that actually weighs two. In this episode of the eCommerce Podcast, Matt Edmundson sits down with the VP of a Los Angeles 3PL to pull apart the unglamorous moves that protect your margin, one parcel at a time. Summary Leo Rodriguez, VP of River Plate, Inc., joins Matt to...

Emma Burke didn't set out to start a business. She was standing on the sidelines of her son's football training in the wind and the rain when a parent looped an elastic band around a boy's boots so his laces would stop coming undone. Everyone else's kids retied their laces three, four, five times a game. His didn't. That was the moment Laceeze was born. Summary This is a founder story about turnin...

Two people who each host a top ecommerce podcast sat down and recorded a single conversation for both shows. Brett Curry runs OMG Commerce, one of the most respected Google and YouTube ad agencies in ecommerce, and hosts the eCommerce Evolution podcast. Matt buys and builds ecommerce brands. So they did the obvious thing and interviewed each other. Summary This is a peer crossover, recorded once a...

He runs five businesses with zero employees, and he's never written a line of code in his life. Summary Dmytro "Dima" Negodiuk calls himself a fractional AI officer, a title his own AI agent came up with. From New York, he runs five-plus businesses across ecommerce, B2B distribution, retail, education and AI consulting, all orchestrated by a single AI agent, and without a marketing, IT or sales de...

Two founders, both wildly successful, just gave completely opposite advice about whether ecom operators should build a personal brand — and Matt is running a 90-day experiment to find out which one is right for founders like us. Episode Summary Davie Fogarty (the $200M-a-year founder behind The Oodie) reckons founders shouldn't bother with personal brand until they're past $10 million — the opport...

Organic Search for Ecommerce in 2026 What happens to an ecommerce business when paid ads stop working? Matt Edmundson walks through the six organic traffic fronts every founder should be building right now, before paid stops carrying the business on its own. Summary Paid ads are getting more expensive, less effective, and harder to justify. Facebook CPMs are up 60–90% over the last few years, paid...