eCommerce Podcast

There are thousands of software companies chasing the same small pool of brands on Shopify, and AI is quietly dismantling the bloated app stacks those brands built. Neal Goyal has spent eight or nine years inside ecommerce software, leading sales teams at names like Tapcart, and he now advises five or six earlier-stage software companies on how to grow. From that vantage point he's watching the "u...

Most Amazon sellers who try Walmart copy their listings straight across — same title, same bullet points, same ad campaigns — and wonder why it doesn't work. Andrew Deramo has spent seven years on Amazon and now puts 40% of his working time into Walmart. His argument is simple: Walmart is its own search engine, its own customer base, and its own opportunity. Sellers who treat it like a second Amaz...

Leo Rodriguez has spent years watching ecommerce brands quietly overpay on shipping, sometimes billed for 18 pounds on a parcel that actually weighs two. In this episode of the eCommerce Podcast, Matt Edmundson sits down with the VP of a Los Angeles 3PL to pull apart the unglamorous moves that protect your margin, one parcel at a time. Summary Leo Rodriguez, VP of River Plate, Inc., joins Matt to...

Emma Burke didn't set out to start a business. She was standing on the sidelines of her son's football training in the wind and the rain when a parent looped an elastic band around a boy's boots so his laces would stop coming undone. Everyone else's kids retied their laces three, four, five times a game. His didn't. That was the moment Laceeze was born. Summary This is a founder story about turnin...

Two people who each host a top ecommerce podcast sat down and recorded a single conversation for both shows. Brett Curry runs OMG Commerce, one of the most respected Google and YouTube ad agencies in ecommerce, and hosts the eCommerce Evolution podcast. Matt buys and builds ecommerce brands. So they did the obvious thing and interviewed each other. Summary This is a peer crossover, recorded once a...

He runs five businesses with zero employees, and he's never written a line of code in his life. Summary Dmytro "Dima" Negodiuk calls himself a fractional AI officer, a title his own AI agent came up with. From New York, he runs five-plus businesses across ecommerce, B2B distribution, retail, education and AI consulting, all orchestrated by a single AI agent, and without a marketing, IT or sales de...

Two founders, both wildly successful, just gave completely opposite advice about whether ecom operators should build a personal brand — and Matt is running a 90-day experiment to find out which one is right for founders like us. Episode Summary Davie Fogarty (the $200M-a-year founder behind The Oodie) reckons founders shouldn't bother with personal brand until they're past $10 million — the opport...

Organic Search for Ecommerce in 2026 What happens to an ecommerce business when paid ads stop working? Matt Edmundson walks through the six organic traffic fronts every founder should be building right now, before paid stops carrying the business on its own. Summary Paid ads are getting more expensive, less effective, and harder to justify. Facebook CPMs are up 60–90% over the last few years, paid...

Up to 40% of Amazon US sales now touch Rufus, Amazon's AI shopping assistant — and most sellers haven't optimised a single product for it. That's the gap David Balan, founder of Selluna, walked through with Matt this week. The customer who used to type "blue football" into a search bar is now asking a chatbot what kind of football would suit a six-year-old, and the products that show up first are...

Rachel Hanretty pays £500 a month for a tool that fact-checks her marketing agency — and she has opinions about why every seasonal ecommerce founder should do the same. In this episode, Matt Edmundson sits down with Rachel Hanretty, founder of Mademoiselle Macaron, the Scottish brand shipping up to 25,000 macarons a week UK-wide. Rachel built the business from a St Andrews student flat in 2013 aft...

Most ecommerce sellers limit themselves to one or two marketplaces. Jorrit Steinz, CEO and founder of ChannelEngine, argues that's leaving serious money on the table. With over 1,300 marketplaces now available worldwide, the opportunity to reach new customers has never been bigger — or more manageable with the right tools. In this episode of The eCommerce Podcast, Matt Edmundson sits down with Jor...

Start a Print on Demand Business on Etsy for Less Than £15 What if you could launch a profitable ecommerce business with no stock, no warehouse, and no design skills for under £15? Nigel Wymer from POD Launch Pro joins Matt Edmundson to walk through exactly how to build a print-on-demand business on Etsy from scratch. With nearly 20 years in ecommerce and almost £40k net earned last year while bar...

Most ecommerce operators can rattle off their LTV, churn rate, and CAC without thinking. But when Jay Myers asked a room full of subscription experts at SubSummit whether anyone knew their referral rate, only one person raised their hand — and his was zero. That single overlooked metric, Jay argues, is the difference between a business that flatlines and one that grows exponentially. In this episo...

With 56% of CEOs reporting zero ROI from their AI investments, Matt Edmundson takes a refreshingly honest look at the four AI tools he actually uses across his ecommerce businesses right now. In this solo Slingshot episode of the eCommerce Podcast, Matt breaks down his monthly AI spend of roughly £350 and explains exactly how each tool fits into daily operations at Aurion, from deep research sessi...

Most ecommerce brands know everything about their customers but communicate like they know nothing. That’s the observation at the heart of this conversation with Max Beech, founder of Athenic and former product manager at Revolut and Yahoo. Max has spent years building personalisation features at scale, and he has a clear view of where ecommerce businesses consistently lose their best customers. I...

Mobile shoppers decide to buy or leave after seeing less than a third of your product page. Adam Pearce from Blend Commerce has seen it happen across hundreds of Shopify stores and shares the fixes that consistently lift conversion rates by 30 to 50 percent. Episode Summary In this episode, we dig into the gap between how ecommerce sites are designed (on desktop, in boardrooms) and how they are ac...

Could a simple pre-approved loan quietly destroy your ecommerce business? Fractional CFO Rob te Braake from Insight Matters reveals how platform loans from Shopify and Stripe are creating a death spiral for seven and eight-figure brands — and one of his clients might not survive the year because of it. Episode Summary In this episode, we explore the financial blind spots that catch ecommerce found...

Most businesses build their brand messaging around themselves. Their logo, their history, their awards. But what if the only place your marketing actually works is the tiny sliver where your story and your customer's story overlap? Episode Summary In this solo episode, Matt Edmundson introduces the Story Overlap — a simple Venn diagram concept that reveals why most eCommerce messaging misses the m...

Selena Knight has spent 20 years in retail and knows exactly why most e-commerce businesses are undercharging. One of her favourite examples? An Australian party supplies company that charges $6 for $3 paper plates — and their customers keep coming back. In this conversation, we get into price anchoring, why the businesses that survived 2025 were the ones charging more, not less, the three questio...

How many ads does your brand actually need each month? Edwin Choi from Jet Fuel Agency reveals the data-driven framework for calculating your exact creative requirements — and why most brands are drastically underproducing content for their Meta ad accounts. Episode Summary We explore why most e-commerce brands are guessing their way through Meta ad creative — and paying the price in declining per...

What if 99.5% customer satisfaction could still threaten your entire business? Payments veteran Jeff Foster reveals why the economics of chargebacks have shifted dramatically, and why the smartest merchants are giving money back faster than you'd expect. Jeff has been in payments since 1998, helped process the first CVV and Verified by Visa transactions ever, and now runs Quick Refund to help merc...

Can you remember the last product description you actually read? Matt Edmundson explores why most eCommerce product copy is invisible and shares the science-backed narrative binding framework that made one UK retailer's descriptions 42% more memorable and boosted revenue per visitor by 36.7%. Episode Summary In this solo episode, Matt digs into one of the most overlooked areas of eCommerce: produc...

What if the secret to building a subscription brand isn't clever retention tricks? Joe Welstead took his electrolyte company OSHUN from zero to over 5,000 subscribers in just 10 months, achieving a 42% subscription signup rate and 5% conversion rate. Episode Summary In this episode, we explore how Joe built OSHUN with a deliberately different approach to his previous venture-backed, multi-SKU supp...

With 57% of Google searches now ending without a click, where are those potential customers going? Matthew Stafford from Build Grow Scale reveals why LLM traffic converts at 5X the rate of traditional search—and how smaller brands can capture this opportunity before the giants catch on. Episode Summary Matthew Stafford has spent a decade helping eCommerce brands scale, working with companies doing...

What if your e-commerce platform is actually holding you back? Mikel Lindsaar, founder of StoreConnect and author of the forthcoming book Customer Commerce , explains why most platforms end up controlling your business rather than serving it. We explore how unified data systems enable smarter automation, faster page loads, and the kind of personalised customer experiences that build lifetime value...