Olly Springate

Ecommerce Edge

Business EN ↓ Odcinki: 4

Ecommerce marketing strategies, tips and real world case studies to help your business generate more sales, bookings and subscriptions through your online checkout.

Autor

Olly Springate

Kategoria

Business

Ostatni odcinek

29 kwi 2026

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Odcinki

Why Your Ecommerce Business Needs A Product Feed 29.04.2026 10:30

Direct Shopify-to-ad-platform integrations hurt e-commerce performance. Using a feed management platform to optimise product data improves visibility, reduces costs, and enables profit-based campaign optimisation.

Advertising To Existing Customers 02.04.2026 11:49

Most marketers overlook post-purchase advertising. But it's a highly cost-effective strategy to re-engage existing customers, boost brand affinity, and drive incremental sales through multi-channel ads.

Smarter Scaling With Marginal CPA 13.03.2026 13:34

Discover why your ad platform's reported CPA can mislead you when scaling budgets, and how tracking marginal CPA reveals the true cost of each additional sale.

Intro To The Podcast 05.03.2026 6:53