Olly Springate
Ecommerce Edge
Ecommerce marketing strategies, tips and real world case studies to help your business generate more sales, bookings and subscriptions through your online checkout.
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Android 5M+ downloads · 4.8 rating
iOS soon
Episodes
Why Your Ecommerce Business Needs A Product Feed 29.04.2026 10:30
Direct Shopify-to-ad-platform integrations hurt e-commerce performance. Using a feed management platform to optimise product data improves visibility, reduces costs, and enables profit-based campaign optimisation.
Advertising To Existing Customers 02.04.2026 11:49
Most marketers overlook post-purchase advertising. But it's a highly cost-effective strategy to re-engage existing customers, boost brand affinity, and drive incremental sales through multi-channel ads.
Smarter Scaling With Marginal CPA 13.03.2026 13:34
Discover why your ad platform's reported CPA can mislead you when scaling budgets, and how tracking marginal CPA reveals the true cost of each additional sale.
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