Demand Gen Made Simple

Guests in part 3:  Saima Rashid - SVP Marketing & Revenue Analytics at 6sense  How to use 6sense for ABM at scale  How to succeed in today’s generative AI world  Why it’s critical to get teams thinking outside the box Kevin Ryan - Head of Revenue IBISWorld  How to support how buyers WANT to buy today  How to tactically become an expert in personalization  Why marketing is a rugby team, not a r...

Guests in part 2: Andy Champion - SVP International at 6sense  Right way to expand GTM internationally  #1 thing companies do wrong when expanding into EMEA Jon Russo - Founder and CMO at B2B Fusion  ABM vs ABX, definitions, which is right for you  What NOT to do when moving from lead-based to account-based Christine Polewarczyk - SVP Product Marketing and Research at PathFactory  Supporting the b...

Guests on part 1 Matt Heinz - Founder and President of Heinz Marketing  Sarah Sehgal - Director of Marketing of OpenSesame   Stefano Iacono - Marketing Director EMEA - 6sense  EJ Oelling - VP ABX - 6sense Resources: https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7  More about the host, Janelle...

In this episode, fellow demand gen marketers, and CMOs hop on the show to discuss how to diagnose issues when MQLs and pipeline are strong but revenue lags, effectively build a robust pipeline within an ecosystem GTM motion, and navigate the complexities of attribution to ensure alignment with sales. APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7 Guests Bio's: 1) Jamie Skeels...

After 55 episodes, Season 1 of Demand Gen Made Simple has officially wrapped! This season has been extraordinarily amazing… discussing everything from what demand generation is, all the way to advanced strategies and gaining buy-in from not only myself but other experts in the field, as well.  Although the show’s going on break, I’m so excited to come back even better for season 2.  For now, relis...

In Episode 55 of Demand Gen Made Simple, we dive deep into the world of marketing attribution with our special guest, Drew Smith, CEO of Attributa. If you've ever struggled with accurately attributing conversions or improving your marketing reporting, data, and analysis, this episode is a must-listen. Join us as we explore the common challenges faced by marketers when it comes to attribution....

Janelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the world of marketing and sales alignment and the pivotal role it plays in a modern go-to-market (GTM) approach.  Steffen shares his expertise on how businesses can harness the power of alignment to drive revenue and achieve scalable success. We break down common challenges companies face when aligning their marke...

Oh nurturing - the term that sparks different opinions just like the term "lead." In this episode, I uncover the importance of an integrated approach where all channels work harmoniously to support each other and show how nurturing is so much more than just email marketing based on persona profiling and lead scores. Also for more insights and tips, subscribe to my newsletter, The Simplif...

In this podcast episode, I talk about whether lead lifecycle stages still matter on a demand gen model and areas of measurement between each stage. As well as how important SLAs have on your funnel velocity.

 Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like:  Is there such a thing as testing too much?  Do you need tech and tools to run experiments?  Is the juice worth the squeeze?  Leveraging experimentation vs abusing experimentation  Assess risk and concluding impact

What's the best way to set and obtain OKRs from leadership? In this episode, Janelle deep dives into OKR best practices and structuring OKRs for a marketing team. 

You'll hear that "marketers should always be experimenting." But is now the right time for experiments when budgets are being reduced, teams are being asked to do more with less, and more and more companies and leaders are turning to attribution to "measure what's working." In this episode, I share how to include testing in your marketing strategy as well as advocating...

Modernizing marketing requires a change in reporting. More than just switching marketing's measurement to revenue -- you must also effectively communicate and align with the internal team as well. In this podcast episode we talk about how to communicate the "why" in a change in strategy, "what" to expect out of it, and "how" the KPIs are going to change.

In this episode, Janelle shares with Metadata.io's Demand community the 3-step framework to reverse-engineer a demand gen plan to align the plan with the company's business objectives. Watch the full episode on Metadata.io's YouTube channel here: https://www.youtube.com/watch?v=9YBz-3k-jzg

“People say talk to your customers… but no one shows you how”. In today’s conversation, I'm joined by Ryan Gibson, Founder of Content Lift, who talks about the importance of customer research and tactical tips for B2B marketers.

In today's episode we go back to the basics on the 2 components that make demand gen successful. The industry will tell you demand gen is complex, confusing, unmeasurable. My goal for this podcast is to shatter those opinions and provide you with fundamental tactics to be successful. In this episode I disclose the 2 most important components for your demand gen strategy to succeed.

You could have the most seamless marketing journey and get the prospect to become a fan who *wants* to do business with you… only to have their enthusiasm crushed after a long, drawn-out sales process. And while a lot of companies are content running this model because the outdated sales process is proven, I think it’s a huge risk for demand gen marketers. Tune in to learn why. 

Budgets are being scrutinized, you're being asked to do more with less, you're wanting to still do demand generation activities but pressured to drive immediate demand conversions... what should you do? In today's episode, I break down the top 2 things you should be doing right now to drive immediate impact *and* get some qualified high-intent conversions.  

You finally switched to demand gen, GREAT! Except... you're not seeing the success you expected. In this episode, I pull back the layers on what creating a demand gen strategy looks like. We cover the fundamentals to help you identify the missing component to yours. 

Latané Conant, Chief Market Officer, 6sense, shares best advice for marketers on using 6sense, ways to drive marketing/sales alignment, and how to use AI to advance plays. 

How should you measure demand gen using HubSpot? What are the go-to reports you should be using? How to set up HubSpot to support a demand gen model? Kasey Bayne joined Janelle Amos to discuss the best way to report demand gen leveraging the marketing automation tool, HubSpot. 

Andrew discusses how he transformed Webex Events by Cisco's paid social advertising strategy from lead gen to demand gen. He talks buy-in, budget testing, creative testing, as well as results, and ways you can do it too. 

Katy provides fractional CMO and CRO services to growth-focused organizations so she is well-versed in building a marketing plan from scratch. She provided a step-by-step framework that marketing leaders can follow to build a functional, well-oiled marketing engine, as well as shared ways to forecast marketing. 

Knowing 'what' demand generation is and actually 'doing' demand generation are two different things. Companies can hire a demand gen team to execute campaigns and still not see any real traction. Why is that? It comes down to the company's core foundation on orchestrating demand gen. It's the lack of enabling demand gen from more than just within marketing. In this episode I talk more about those...

In this power episode, Marissa Homère outlines what smart marketing leaders should be doing right now during these hard months as we battle a recession. She talks about establishing executive credibility, building a sustainable marketing engine, accounting for budget cuts, and identifying how to know if a company "gets" marketing or not.