Demand Gen Made Simple

As a demand gen marketer, you likely know how hard it is to report and advocate for demand gen initiatives and budget. In this episode, Ellen Schwartze, Sr. Director of Digital Demand Generation at Knotch, joins Janelle on why reporting demand gen is so hard, the best way to showcase demand gen results to executives, and, how to articulate the impact of your demand gen work. 

In this episode, I break down the difference between a good chatbot experience and a poor one. In today's B2B demand gen world, chatbots are often used a best practice "check the box" tactic, when they should be thought of an additional tactic to engage with the audience. Chatbots were built to be so much more, but companies don't give them the time of day. Why is that? I break all this down, and...

In this episode, Janelle Amos, founder of Elevate Growth, discusses her journey to entrepreneurship and why she feels it is important to have a moral code and strong work ethic when starting your own business. Janelle talks about how she started her business with the help of people who believed in her. She recalls how she struggled with self-doubt and how important it was for her to seek guidance...

In this episode, Janelle talks with Linda Melone on what demand gen is, how it helps B2B companies, and the relationship demand gen has with copywriting. 

In today's episode, Sam Jacobs, CEO of Pavilion joins us to talk about the correct go-to-market order for startups and how investing in marketing first doesn't mean no sales, which is a common misconception for many startup founders.  Sam also has a new book out, "Kind Folks Finish First" that is available now. Grab your copy now . 

In this episode I shatter the misconception that you must do lead gen in order for your demand gen efforts to be successful. I explain that the differences are in the fundamentals and showcase an example between Apple iPhones vs Dyson vacuum cleaners. 

Today's episode, Janelle is featured on the Pipeline Meeting podcast to talk about all things startup and startup marketing. We dive into how marketing catapults start-ups when hired before sales and ways to identify when to hire demand gen.  Link to Pipeline Meeting Podcast:  Apple : https://podcasts.apple.com/us/podcast/demand-gen-strategy-with-janelle-amos-at-elevate-growth/id15275048...

Do you have a successful go-to-market plan? Before you jump to say "yes", in this episode we dive into the difference between a tactical and strategical approach. The lack of having a strategic component is where most GTM plans fail which leaves their teams confused, misaligned, or worse... irrelevant. This episode is a recording of my speaking session at Metadata.io's DEMAND 2022 that unveils sur...

By popular request, I broke down 13 mistakes to avoid when migrating from a lead gen to demand gen motion. What are things you should do first? How should you approach the board of directors will this change? When to seek internal alignment? How to crawl, walk, run to a demand gen motion. All of this and more is covered in today's episode. 

In addition to creating an amazing strategy and having a deep understanding of your audience, demand gen marketers must also do 2 things to see success. In this episode, I dive into the key depts that you must befriend as well as the best way to structure your campaign brief for kick-off and alignment. 

There is no way to recession-proof anything. And allegedly, we haven't even seen the worst of the recession yet. But, there are 5 things CMOs and marketing leaders could be doing right now to brace for impact. In this episode, I provide 5 strategies for CMOs to survive the recession. 

All startups want to be market disruptive. But how do you approach marketing differently for startups who are truly disruptive than marketing for a well-established corporation? In this episode, I break down what I think startups should focus on in the beginning stages of their marketing strategy with a disruptive product. I also talk about things to take into consideration -- hint: search terms w...

In this episode, I talk about when the right time to hire marketing is and why marketing should be hired prior to building out your sales team and the growth implications of not investing properly in marketing. 

When building a demand gen plan, how do you know which channels to use and how much to spend? This episode deep dives into how to identify gaps in your marketing and ways to strategically fill them. For startups, having a bias to action is critical. This episode helps you discover what to prioritize in your demand gen plan. 

Use this framework when building our your demand gen plan. From how to get started understanding business metrics, to how to incorporate that in a demand plan, to breaking down a channel strategy, this episode covers it all. It also gives insight into how I approach building a demand gen plan for my clients. 

In this episode, I share my personal favorite go-tos for creating your first 6sense campaigns as well as how to measure success and ways to think about integrating 6sense cross-channels. These are exclusive insights for my clients as a thank you for being a podcast listener. 

Is email marketing dead or B2B marketers just don't know the best way to leverage it? Here are 5 do’s and don’ts of email marketing that I think B2B marketers need to consider in order to maximize their email marketing efforts. 

Is a podcast an important component to a demand gen strategy? Why are modern B2B companies starting their own podcasts? Do podcasts actually drive ROI? Kap Chatfield, CEO of Rveal Media, answers all of these questions and more in today's episode. 

This jam-packed session with Blake Strozyk, Sr. Demand Gen Manager at Transfix, covers paid media from the tippity top of the definition, the best channels for B2B SaaS startups, and of course tactical recommendations for getting started or auditing your existing efforts. If you're doing any kind of paid media in B2B SaaS, this is an episode you certainly won't want to miss! 

So you want to be in demand gen... here's what you need to know. In the midst of the upcoming recession, here are 4 things I recommend to anyone who is wanting to land a role in demand gen, or looking for job security in a current demand gen role. 

When deploying a demand gen strategy, how do you know if it's working or not? Are there micro KPIs you should monitor throughout the journey? In this episode, I dive into all that and more so that you can have confidence in your demand gen framework. 

If you're in marketing, you've probably created a buyer persona at least once in your lifetime. In this episode, Janelle Amos joined ChatFunnels during their RevTech 2022 Summit to discuss what the modern B2B persona is, how it's different than the traditional marketing persona, and 3 key recommendations for marketing to the modern B2B persona. 

Switching from a lead gen model to a demand gen one takes some foundational work. From systems, to processes, to content direction, there are a few things you can and should be doing prior to launching your demand gen framework. In this episode, we explore 4 foundational recommendations you can easily implement today as you embark on your journey to demand gen. 

Jesus McDonald interviews Janelle Amos to discuss why demand gen only works when sales is also modernized, how long free trials should be, why you should not send gift cards in exchange for demos, ways to challenge the status quo, and more. 

A solid H2 strategy can help you make or break quarterly goals as well as fuel momentum for 2023 pipeline. For many companies, this is the purchasing and planning seasons in order to kick start 2023 strong. But an H2 strategy is nothing without H1 learnings. In this episode, I dive into 5 things you need to do in order to dissect your H1 learnings to build off of key findings.