Ellen Yin
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Odcinki
198. Word Of Mouth At Scale: Empowering Students As Affiliates Grew Her Course To $2M/Year 12.06.2023 54:04
This affiliate marketing focused episode with Molly Keyser rounds out the final installment in our word-of-mouth and referral marketing mini series. After spending years building a successful photography business, Molly packaged her knowledge into a digital course educating other photographers, and scaled that one course to $2M/year. 10% of total sales were driven by her own students who became af...
Bonus: 5 Ways To Find Quality Referral Partners (Outside of Existing Clients) 07.06.2023 15:24
Listen to the details of our bundle launch in "My Q4 2021 Income Report, Breakdown of Our 7 Revenue Streams & Launch Numbers": https://cubicletoceo.buzzsprout.com/820498/9887908-my-q4-2021-income-report-breakdown-of-our-7-revenue-streams-launch-numbers Access the transcript of this episode HERE: https://otter.ai/u/TCrjgTcqwOY-p6OV0aPsDA8fMm8?utm_source=copy_url What's your signature CEO style? Tak...
197. She Walked Away From 17K Followers + Made 40% More Revenue With This Referral Strategy 05.06.2023 52:16
Today’s episode is the second installment in our word-of-mouth and referral marketing podcast series, this time featuring guest Sara McCabe. As a leadership and operations consultant who helps her clients build better leaders, stronger teams, and more efficient businesses, Sara put her own advice to the test by choosing to walk away from her TikTok account she had built up to 17K followers, and fo...
Bonus: The Easiest Way To Get More Glowing Reviews 31.05.2023 10:18
To enter our giveaway celebrating our upcoming 200th episode: 1) Leave a positive rating or review for our show at https://ratethispodcast.com/cubicletoceo2) Submit a screenshot of that rating (+ a voice memo question for our 200th episode Q+A) at https://ellenyin.com/200Access the transcript of this episode HERE: https://otter.ai/u/VpmKxS28ea0KcIZ8iwG2xFWIPSM?utm_source=copy_url What's your sign...
196. Repurposing Client Results: Building A Million Dollar Business From This 3 Step Testimonial Strategy 29.05.2023 56:49
Enter to win a $200 shopping spree with your small business of choice + submit a question to be featured in our upcoming 200th episode of the podcast: ellenyin.com/200 This interview kicks off a 3 episode series centered on growing your revenue through referral and word of mouth marketing. Our first guest is Amanda Walker, host of the Best Damn Coach podcast and a master performance coach, who wen...
Bonus: Use This 2 Sentence Email Follow-Up When You’re Ghosted By A Potential Client 24.05.2023 8:01
Tell us how this magic 2 sentence email has helped you get responses from potential clients on Instagram @missellenyin and @cubicletoceo! Listen to Bonus #9: STOP Ending Your Emails With This Conversation Killer: https://cubicletoceo.buzzsprout.com/820498/12347654-bonus-9-stop-ending-your-emails-with-this-conversation-killerAccess the transcript of this episode HERE: https://otter.ai/u/oHZ8EHW2N-t...
195. Solopreneur to Thriving Team: How Hiring Interns Increased Business Revenue By 45% In 5 Months 22.05.2023 1:02:13
All entrepreneurs eventually hit a ceiling in scaling their business alone that starts them down the path of exploring, when and how do I start hiring? Today’s guest brings a unique perspective to the hiring process, leveraging internships to build her team. Heather Brown is a full-time blogger, podcast host of Healthy with Heather Brown, ebook author, and educator behind the brand My Life Well Lo...
Bonus: 3 Strategies That Grew Our Podcast To 70K Monthly Downloads 17.05.2023 21:47
Email podcast@ellenyin.com with the subject line "CASTBOX REFERRAL" for an introduction to our Castbox ad rep!3 Underrated Tips for Becoming a Paid Speaker Episode: https://cubicletoceo.buzzsprout.com/820498/12111286-bonus-4-how-do-i-become-a-paid-speaker-3-underrated-tipsSave 30% discount on your annual Mic Check Society membership (monthly payment plans are available) by going to micchecksociety...
194. 70K to 350K Monthly Downloads In 1 Year: 3 Strategies For Explosive Podcast Growth 15.05.2023 56:04
Today’s case study is a masterclass in audience growth and retention for any content creator, but pay extra attention if you’re a fellow podcaster. Les Alfred, podcast host & founder of Balanced Black Girl, joins us on the mic to divulge the juicy details behind her podcast’s meteoric rise from 70,000 to now 350,000 monthly downloads - an impressive 5X growth in one year. Balanced Black Girl is an...
Bonus: Evaluating Two Investment Opportunities - The Pros, Risks, and Which One I Chose 10.05.2023 20:30
For more insight on investment strategies, listen to episode 193 with my personal wealth advisor, Kaitlyn Carlson: https://cubicletoceo.co/wealth-building-strategy/Access the transcript of this episode HERE: https://otter.ai/u/RtRE1RCmcc7XDSEpB2Xt6L1zC5c?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive rev...
193. Retirement For Entrepreneurs Series: This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $360K/Year 08.05.2023 1:07:32
Last week, we explored real estate investing as a retirement vehicle and this week, our guest’s chosen retirement strategy is investing in a stock portfolio that will allow her to retire at age 60 with a $15 million portfolio that she can withdraw an annual income of $360,000/year from. Kaitlyn Carlson is the founder & CEO of Theory Planning Partners, a boutique wealth creation firm for the top fe...
Bonus: Poll The People - Paid vs. Free, Peer-Led Masterminds 03.05.2023 45:02
Thank you to our contributors who we quoted in this episode: @shinewithnatasha @thetiffanycoyle @ericapowellandco @thelistcoach @joyymichelle @hayleyluckadoo @erinhurleymd @sigruncom @kc_creativellc @MizDailey Check out these previous podcast episodes: Meet My Biz Besties w/ Tessabella Jelten+ Laura Markz 3 Practical Ways To Use AI To Create Content: How Jasmine Garnsworthy Runs A Media Company As...
192. Retirement For Entrepreneurs Series: Investing In Real Estate To Retire By 40 With $300K/Year 01.05.2023 57:41
As entrepreneurs, we have the rare privilege of deciding when and how we retire. For many of us, retirement isn’t necessarily an age, but rather a milestone of financial independence where the income from assets outside of our business fully cover our lifestyle expenses, thus rendering work optional. “Desirement”, not “retirement” as today’s guest would call it. In this first installment of our r...
Bonus: I Made $676,000+ From This $55 Skill... I Want You To Learn It Too! 26.04.2023 12:33
Join us for our next Paid to Create cohort at https://ellenyin.com/paidtocreateWant to hear from our previous Paid to Create students? Check out these podcast episodes: [$10K Launch Case Study] How She Sold Out A Course That Wasn't Created Yet How This Business Newbie Spent $0 of Her Own Money To Create & Launch Her First Online Course How to Get Paid for a Product You Haven’t Even Created Yet Ho...
191. [Q1 2023 Income Report] $194K In Cash + Our Highest Profit Margin In Years 24.04.2023 7:37
This is a free preview of Revenue Report Files: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicletoceo.co/revenuereport Learn more about your ad choices. Visit megaphone.fm/ad...
Bonus: 3 Life-Changing Lessons I Learned From My First Personal Wellness Retreat 19.04.2023 19:50
Access the transcript of this episode HERE: https://otter.ai/u/CYs6U8bwEUXUAt-wscimUkYbZt4?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizConnect with Carmen + learn more about the Permission Slip Retreat I attended: https://carmenohling.com/permissionslipretreat/ https://www.instagram.com/carmenohling/ https://www.instagram.com/permissionslipcommunity/ If you...
190. Proof Biz Besties Grow Your Bottom Line: Their Collaboration Generated a Collective $25K 17.04.2023 51:42
It’s a love story that rivals Taylor’s version of Romeo & Juliet. Follow the saga of two Cubicle to CEO mentees turned biz besties, from meet-cute to making $25K together by leaning on each other’s strengths. Mindi Trimble + Juliette Molina's case study is proof that biz besties not only better your life, but also grow your bottom line - and why relationships are key to your success in business. ...
Bonus: What's Your CEO Style? Take This 10 Question Quiz To Find Out! 12.04.2023 8:30
Find out your unique CEO style here: https://ellenyin.com/quizAccess the transcript of this episode HERE: https://otter.ai/u/jE5I8jFFUpJAcwjlQhBaf6VESgw?utm_source=copy_url If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study...
189. 3 Strategies That Made $3 Million Over 3 Years: The Business of Being an Influencer 10.04.2023 1:07:15
We’re continuing our back to back conversations with entrepreneurs who monetize as content creators or influencers with this week’s guest, Mattie James. Mattie is a former Miss Liberia USA turned best-selling author of Everyday MAGIC, the CEO of the Mattie James Company, and founder of Bossfluence. In today’s case study, Mattie reveals 3 key strategies she implemented in her business over 3 years...
Bonus: Influencers, Creators & UGC - What's The Difference? 05.04.2023 19:56
Listen to our previous case study with Tiffany Yu who made $100K last year with her content creation side hustle: https://cubicletoceo.buzzsprout.com/820498/12558624-the-side-hustle-for-ceos-make-100k-year-as-a-content-creator-outside-of-your-businessAccess the transcript of this episode HERE: https://otter.ai/u/PkijjJK6VjDZ6YC_3qZmD6pIpcI?utm_source=copy_url Iconic business leaders all have their...
188. The Side Hustle for CEOs: Make $100K/Year As A Content Creator Outside of Your Business 03.04.2023 1:18:01
For all the links mentioned in this episode, go to our blog post: https://cubicletoceo.co/disability-advocate/ Most entrepreneurs look at content as a means to an end, or a necessary marketing strategy to drive sales to the actual service or product their business provides - but what if you also monetized the content itself? Tiffany Yu made $100K last year with her side hustle as a content creator...
Bonus: Closing My Coworking Space (Is Quitting Bad?) 29.03.2023 20:59
Hear how Ellen opened the Clubhouse on a $7K budget: https://cubicletoceo.buzzsprout.com/820498/11250852-behind-the-business-opening-my-oregon-coworking-space-7-months-ago-on-a-7-000-budgetGet the book mentioned in this episode 'Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas': https://amzn.to/3zbL6hg Access the transcript of this episode HERE: https://otter.a...
187. 3 Practical Ways To Use AI To Create Content: How Jasmine Garnsworthy Runs A Media Company As The Only Full Time Employee 27.03.2023 56:39
AI has entered the chat in a BIG way this year, but what’s just tech hype and what’s actually useful to you as a business owner? Jasmine Garnsworthy, creator of Female Founder World, debriefs her personal use case of how 3 of her favorite AI tools - including Chat GPT - make it possible for her scrappy team of two to sustainably publish large volumes of content AND plan in-person events all over t...
Bonus: 10 Video Marketing Hot Takes With Natasha Pierre of The Shine Online Podcast (Part 1) 22.03.2023 19:41
Go listen to part 2 of @shinewithnatasha's Video Marketing Hot Takes on The Shine Online Podcast: https://link.chtbl.com/shineonlineApple: https://podcasts.apple.com/us/podcast/the-shine-online-podcast/id1491553314?i=1000605298712Spotify: https://open.spotify.com/episode/2CWSnbs4fgX5K8eJXNgpWK?si=L6oViko8SomgSXIOnegELAAccess the transcript of this episode HERE: https://otter.ai/u/ofFABEKf-g0mHsnKV...
186. How She Made $500K From ONE Email With This Know, Like, Trust Newsletter Formula 20.03.2023 57:40
Imagine making $500,000 dollars from one email. Today’s guest actually did this, and she’s giving you a word for word copy of said email in a doc to peruse AND participate in conversation with her later in this episode. Meet Merel Kriegsman, a former cleaning lady turned self-made millionaire specializing in high-end offers, and dedicated to helping you become the wealthiest woman in your lineage....
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