Ellen Yin
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Where to listen?
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Episodes
347. Does the Stock Market Beat Reinvesting in Your Business? Turning Active Income Into Passive Income 06.07.2026 21:35
This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Reinvesting all your profits back into your own business can feel...
346. Using Business Profits to Invest In Real Estate: How Thanks for Visiting Made $100K+ Revenue and Increased Property Value by 1M+ Before Opening Day 29.06.2026 20:30
This is a free preview of a paid episode (47 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Before a single guest checked in, they'd already generated six figur...
Bonus: The Social Media-Optional Growth Strategy That Made $166K in 5 Months 24.06.2026 31:05
Feeling lost in the noise of social media and AI slop? What if the answer to reliable visibility was proximity via partnerships, not posting? Casey Lightbody, founder of The Quiet Collective, helps quietly powerful women coaches and consultants grow consistent, fully booked businesses through strategic partnerships and relationship-led marketing, without relying on social media to be seen or succe...
345. Using Business Profits to Angel Invest: The $10K Bet That Returned $1.2M (+ Jaclyn Johnson’s Portfolio Walk-Through) 22.06.2026 19:42
This is a free preview of a paid episode (43 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Continuing our series on “Revenue → Returns (How My Money Makes Me Mone...
Bonus: The 5-Week Formula to Sell Out Your Group Program 17.06.2026 28:45
Many coaches overcomplicate their group program launches, and it's costing them clients. Steph Crowder, former sales training director in tech turned business coach, has spent 10 years helping thousands of entrepreneurs sell out their offers without feeling pushy or manipulative. In this episode, she breaks down exactly what it takes to fill a group program in 5 weeks, why so many service provider...
344. My Honest Experience Buying a Brick & Mortar Retail Store as a Second Business 15.06.2026 17:03
This is a free preview of a paid episode (59 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Introducing “Revenue → Returns (How My Money Makes Me Money)”: our next ca...
Bonus: How to Raise Money-Confident Kids (And The Next Generation of Entrepreneurs) 10.06.2026 36:09
What’s the most effective way to raise entrepreneurial kids who are confident with money and financially literate? Most parents wait until their kids are teenagers to start talking about money, but studies show age 7-9 is actually the most important window for building financial confidence in children. Joining us to share the why and how is a parent with first-hand experience in raising money-smar...
343. (Q&A) How To Land Cash & In-Kind Sponsorships To Offset Your Event Costs 08.06.2026 19:53
This is a free preview of a paid episode (46 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Sponsorships aren't just for big conferences with hundreds or thousands of at...
Bonus: To Spend or Not To Spend? How To Evaluate Your Expenses + The Questions Every Business Owner Should Ask Before A Big Financial Decision 03.06.2026 40:48
Is your next business expense an investment or a mistake? The answer is always nuanced, but the right questions can help you make wiser spending decisions that actually align with your ROI expectations and overarching business goals. With nearly 20 years of experience across multiple sectors of the financial industry (banking, lending, and now financial planning and investment/wealth management),...
342. 6 Time-Saving Boundaries You’ll Want To Borrow 01.06.2026 7:07
This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo This week, Ellen gets behind the mic for a solo episode sharing 6 of her best ti...
Bonus: How to Stop Being the Bottleneck in Your Business 27.05.2026 31:26
Success on the outside doesn't always match what's happening behind the scenes. Nata Salvatori is a Freedom-First Leadership & Scaling Coach, host of The Accidental CEO® podcast, and creator of the R.E.T.U.R.N. Framework: helping high-capacity founders exit over-responsibility and build businesses that don't depend on them to function. In this episode, she breaks down the invisible load high-achie...
341. The “Pods” Team Structure That Pulled Her Out of The Day-to-Day & Doubled Revenue (Without Increasing Hours or Headcount) 25.05.2026 19:23
This is a free preview of a paid episode (52 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo What if you could double revenue within 2 years without growing your team headco...
340. Cutting Her Service Menu In Half Gave Her 40 Hours a Week Back (and 2-3X'd Average Client Revenue) 18.05.2026 21:03
This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo In the last two years, KJ Blattenbauer intentionally dismantled and rebuilt her PR...
Bonus: Before You Spend Another Dollar on FB/IG Ads, Listen to This 13.05.2026 31:40
Have you tried running ads and watched your budget disappear with nothing to show for it? Claire Pelletreau has seen this time and time again, and she's on a mission to make sure you never waste another dollar in the Zuckerberg machine. A Facebook and Instagram ads expert and conversion optimization strategist, and the host of the Get Paid Podcast, Claire is known for making ads actually make sens...
339. Systemizing To Six Figures: Increasing Average Earnings From $23 to $303/hr On a 9-Hour Work Week 11.05.2026 19:42
This is a free preview of a paid episode (43 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Just in time for summer, we’re kicking off our series on working less! Over the past s...
338. Press, Pitches, and What's Actually Moving the Needle | PR Expert Roundtable 04.05.2026 21:52
This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo The rules of PR are being rewritten, and most founders haven't gotten the memo yet. Thi...
Bonus: How the Hybrid Agency Model Is Changing the Way Brands Hire Creative Teams 29.04.2026 30:43
Most brands have worked with an agency that felt like an external vendor. Rachel Leslie is building something different. As the founder and editor-in-chief of Lāer Studio, Rachel has spent years developing a hybrid creative partner model that embeds her copywriting team directly into the brands they support - from their internal Slack channels to their campaign briefs. With clients like Away, Zola...
337. Creative Ways to Leverage PR Opportunities for Content (Even When Your Pitch Is Rejected) 27.04.2026 18:45
This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Plot twist: you don't have to land the PR feature to get visibility from your pitching effor...
336. How To Sustain Media Momentum Beyond a Viral Moment (Confessions From A Small Business Made Famous by Taylor Swift) 20.04.2026 20:05
This is a free preview of a paid episode (45 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Going viral is part luck, but sustaining it is all skill. Kicking off our series on amplifying...
335. What's Working To Sell Out Events in 2026? | Roundtable 13.04.2026 22:12
This is a free preview of a paid episode (70 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Selling tickets to an in-person event has never been more competitive or nuanced. Wrapping up ou...
334. Scrappy Scaling: How Co-Branded Events Catapulted an Unknown Company Into the National Spotlight 06.04.2026 18:24
This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Continuing our series on leveraging events for business growth, today’s case study is a masterclass in...
Bonus: How a 7-Figure Course Creator Used AI to Recession-Proof Her Business 01.04.2026 38:51
Gemma Bonham-Carter has been making money online since before Instagram existed. After building a 7-figure education business helping over 20,000 entrepreneurs, she made a bold move: retiring multiple signature programs to go all-in on AI education in a market flooded with generic ChatGPT content. While most online educators struggled in 2025, Gemma had her best year yet and is now targeting $10M...
333. Creative Community Events That Took a $17K Startup to $22M in Sales in 1 Year 30.03.2026 18:16
This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Continuing our series on leveraging events to grow in 2026, we’re joined today by Tiffany McQuaid. Tiffany...
Bonus: Build an Aligned Brand That Converts and Grows With You (Without Burning Out) 25.03.2026 40:39
Does your brand accurately reflect the quality of your work? Alison Gardner, Founder and Creative Director of Perspektiiv Design Co., believes that when a brand is truly aligned with your values, your voice, and your vision, it stops being a source of stress and starts becoming one of your strongest business assets. A lifelong creative entrepreneur and mother, Alison brings both strategic depth an...
332. Create & Cultivate’s Playbook To Sell Out a 2,000 Person Event (Straight From The CEO) 23.03.2026 20:05
This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo It’s a stretch for most events to attract 200 paid attendees; Create & Cultivate’s Festival is setting a new b...
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