Ellen Yin

Cubicle to CEO

Business EN ↓ 447 episodes

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Author

Ellen Yin

Category

Business

Podcast website

cubicletoceo.co

Latest episode

Jul 6, 2026

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Episodes

Bonus: How To Get Chat GPT/AI To Recommend Your Website (SEO Isn’t Enough Anymore) 18.03.2026

Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and sisters who have lived through every era of online business. From the early days of blogging to today’s crowded creator economy, they’ve seen firsthand how attention has become expensive and trust has grown fragile. They don’t follow trends. They design high-converting websites and funnels for coaches, service providers, and c...

331. 9 Unexpected Marketing Campaigns Crushing It Right Now | Roundtable 16.03.2026

This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠@cubicletoceo Wrapping up our series on the most unique ways to market and sell in 2026, host Ellen Yin sits down with producer...

330. The AI Chat Funnel That Generated 100+ Qualified Leads and Converts at 80% 09.03.2026

This is a free preview of a paid episode (36 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠https://cubicletoceo.co/podcast⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠@cubicletoceo Imagine saving yourself 20 hours per month while qualifying over 100 leads for your offer. Jenna Nelson is a nationa...

329. Marketing An Agency Like A Consumer Brand: How They Package Their Services Like a 6 Pack of Beer 02.03.2026

This is a free preview of a paid episode (38 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠https://cubicletoceo.co/podcast⁠ Questions about our premium podcast subscription? Send us a DM ⁠@cubicletoceo Dana Hork is a transformational brand leader, entrepreneur, and founder and CEO of Beers with Friends, an agile creativ...

Bonus: What 8-Figure Entrepreneurs Do Differently (That 7-Figure Founders Resist) 25.02.2026

Julia Carlson is an 8-figure entrepreneur, a top ranked financial advisor by Barron's and Forbes, author of Money Loves You and Let’s Get You Fired, and speaker who’s spent more than 25 years helping women build real wealth without burning themselves out in the process. She has built and scaled multiple companies, including a financial services firm, while raising a family. Today, Julia helps wome...

328. How Auctioning a VIP Day on Instagram Generated $9,700 23.02.2026

This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Dr. Nata Salvatori, founder of the Accidental CEO, works with entrepreneurs who have built reliable revenue but are still...

Bonus: How a Non-Viral Threads Account Landed $6K in Sponsors 11.02.2026

You don’t need a viral audience to monetize social media. Jess Freeman is proof. With a small, non-viral audience on Threads, she secured $6,000 in summit sponsorships in just two months — without a hard sell, course, or product launch. The founder of Jess Creatives and The Ordinary Business, Jess has spent 14 years building a service-based business, but recently found incredible success when the...

327. The Next Era of Cubicle to CEO: What’s Coming in 2026 08.12.2025

Cubicle to CEO is entering its next era! After six years of creating 400+ free episodes, we’re making big changes in 2026 to support our show’s next level of growth. Host Ellen Yin & producer Sabrina Nasser explain everything in this episode. Join us as a premium subscriber: https://cubicletoceo.co/podcast Thoughts on today's episode? Leave a comment on Spotify or chat with us on Instagram: ⁠⁠⁠⁠⁠⁠...

Bonus: This Is How You Turn Listeners Into Leads (Backed by 100 Podcast Launches) 03.12.2025

Many entrepreneurs start podcasts to “build awareness,” but very few turn their show into a real revenue engine. Cait Howard wants to change that. As a podcast strategist who has launched more than 100 shows over the last six years, she’s seen exactly why most business owners fail to turn listeners into leads — and what strategic podcasters do differently. In this episode, Cait breaks down the mos...

326. 7,200 Leads, $596K In Program Sales, Zero Ad Spend 24.11.2025

What if a partnership workshop strategy could quietly generate 7,200 leads—and nearly $600,000 in coaching revenue? That’s the organic engine Cassie and Shay built. For the last two years, the founders of Bucketlist Bombshells have used a simple workshop strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to their list every year. All ad fr...

Bonus: The 5 Steps Helping Burned-Out Women Cut Their Workload by 30% 19.11.2025

Burnout is pervasive among high-performing professionals. After more than 20 years as a physician, Dr. Erin Hurley hit her own breaking point and rebuilt her life using a method that now helps women reclaim 5 to 20 hours a week. As a productivity and well-being coach, she turns evidence-based research into simple habits that reduce overwhelm fast. In this episode, she breaks down the patterns driv...

325. How Giving 10% Equity to One Employee Tripled This Business to 7 Figures 17.11.2025

When a traumatic brain injury forced Jenny Groberg to step away from her company for two years, it could have ended her business. Instead, it became the catalyst for exponential growth. Jenny, founder and CEO of BookSmarts Accounting and Bookkeeping, handed day-to-day leadership to her manager, Emily, granting her 10% ownership of the business plus profit sharing. During Jenny’s absence, the compa...

324. How a New Founder Landed 200 Clients in 6 Months 10.11.2025

When Ipek Gray launched her business The Born Method™ — a system rooted in decades of her mother’s research but newly introduced to the US — she generated $50,000 in 1:1 coaching revenue in her first year. Booking 200 private clients in just six months as a new founder, her growth came entirely from community partnerships. By embedding herself in values-aligned groups, Ipek turned small, trusted c...

Bonus: Turn Your IP Into Global Revenue By Translating It Into New Languages 05.11.2025

What if the fastest way to scale your income wasn’t by creating something new — but by translating what already works? That’s exactly what Léa Jeanmougin did when she licensed an existing American program and brought it to a new spoken-language market. Within just three months of launching the beta offer, her monthly sales grew from $3K to $9K — all while navigating the nuances of a different cult...

323. Landing $100K in Corporate Contracts in 90 Days 03.11.2025

When Dr. Taryn Fletcher walked away from her six-figure leadership career in education, it wasn’t because she failed—it was because she outgrew it. Within just 90 days of starting her business, she turned her professional network and reputation into $100,000 in corporate contracts. Three years later, her business had generated over $1 million in revenue—all through organic visibility and relations...

322. Replacing Yourself in Your Business: The Strategy That Increased Revenue By 94% 27.10.2025

Fractional CFO Pam Jordan fell into the classic service-based business owner’s trap: she was the business. She was handling sales, delivery, managing the team, and still trying to grow—but she recognized this limited her scaling. Then she made a bold, uncomfortable move: she fired herself from fulfillment and sales. By stepping fully into the CEO role, Pam overhauled her team, hired A-players for...

Bonus: What’s Possible When You Delegate 80% of Your Workload to a Force Multiplier 22.10.2025

Entrepreneurs know they should delegate — but few actually know how. After 15 years as the right hand to high-growth CEOs, Hallie Warner has seen the difference a true Force Multiplier can make — the kind of partner who can help a founder stop making 80% of the decisions in their business, and finally scale faster. As the co-author of the Amazon best-seller The Founder & The Force Multiplier, Hall...

321. Let’s Collab & Mastermind in Mexico Together in 2026! 20.10.2025

You're invited!  RSVP for a Magic Mixer on Nov. 13th or 14th to preview The MixerMind: https://resources.lindasidhu.com/a/2147961181/HV842Z9z Join The MixerMind (enrollment opens Nov. 13th and closes Nov. 18th): https://resources.lindasidhu.com/a/2147711406/HV842Z9z Have further questions? Vox with Linda directly (https://voxer.app.link/profile?username=lsidhu891) or send Ellen a DM @missellenyin...

320. Converting Cold Leads Into High Ticket Clients Through Threads, Upwork, + ChatGPT 13.10.2025

Most service providers rely on selling to their warm audience and using launches, funnels, or daily posting to book high-ticket clients. But Latesha Lynch lands 2–3 every month — while working just 20 hours a week and skipping sales calls. In the last five months, she’s booked 13 clients. 69% were cold leads who found her through Threads, Upwork, ChatGPT, or even old YouTube videos — and still con...

Bonus: Hosting an Event? Our Pop-Up Community Playbook To Elevate the Attendee Experience 08.10.2025

Try Kajabi Communities for free for 30 days: cubicletoceo.co/kajabi What if the real magic of your event didn’t happen at the event — but in the months before and after it? That’s exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this past September, Bloom Together. By launching the community as soon as tickets opened and keeping it open for a mo...

319. Largest Launch While Pregnant? The Business + Bio Hacks That Funded an 8-Month Maternity Leave 06.10.2025

While 8 months pregnant, Stefanie Adler pulled off her largest launch ever—securing six-figures in revenue from her group program, The Well Woman Collective. That financial foundation allowed her to take a spacious 8-month maternity leave without sacrificing income or business momentum. The secret wasn’t working harder—it was syncing her business strategy with her biology. By leveraging her own fr...

318. $1.1 Million Dollar Launch Debrief (Uncommon Tactics That Outperformed Industry Averages) 29.09.2025

In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate. She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms. So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training...

Bonus: Closing 63% of the Room — How Speaking Can Outperform Social Media To Drive Sales 24.09.2025

Most entrepreneurs think of speaking as only a visibility play — but done right, it can be your most profitable marketing strategy. Laurie-Ann Murabito went from a shy girl who couldn’t make eye contact to a five-figure keynote speaker. After one client used her framework to go from zero leads to closing 63% of the room, she knew she’d uncovered a repeatable system. Today, Laurie-Ann helps coaches...

317. Building a 30K+ Community in 2 Years Through Sold Out Events 22.09.2025

In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads. Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn turned real-life connections into explosive online gr...

316. Tripling Brick-and-Mortar Sales + Foot Traffic: Inside This Retailer’s 12-Month Growth Surge 15.09.2025

When Maryland legalized recreational cannabis in July 2023, most dispensaries assumed success was automatic. Dispensary owner Hope Wiseman knew better, leaning into proactive strategies to satisfy demand and scale sustainably. In today’s case study, we examine how in a span of just 12 months, Hope tripled Mary & Main’s revenue and foot traffic. Hope used data to optimize staffing for peak hours, s...

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