Clicks to Recovery

Relying on a single marketing channel leaves your treatment facility incredibly vulnerable. Zach Blackburn explains how the nation's premier recovery networks monopolize page one of Google by capturing four distinct layers of digital real estate. Zach is the Director of SEO at Lever Eleven, bringing 15 years of deep expertise managing search strategy from local operations up to massive enterp...

Most marketing agencies high-five Google when the phone rings. Aaron Nelson analyzed $21 million in ad spend to prove why cheap phone calls are actually draining your treatment center’s profitability.  Aaron is the Director of Paid Ads at Lever11, bringing 17 years of agency experience to the highly regulated behavioral healthcare landscape. He specializes in reverse-engineering patient admissions...

A family is searching for help right now, probably after the worst night of their life. If they don't find your center first, they find someone else's. That's the whole game. Your clinicians are great. Your outcomes are real. None of it matters if the mother searching at 2am after her son's overdose lands on a competitor's site instead of yours. Empty beds aren't a bu...