Lever 11

Clicks to Recovery

Business EN ↓ 3 episodes

Every empty bed represents someone still struggling to find help. The Lever11 Podcast brings together addiction recovery center owners, operators, and marketing experts to talk about what it really takes to connect people with life-changing treatment. Through honest conversations, powerful recovery journeys, and practical marketing insights, we explore how mission-driven centers can grow, stay at capacity, and make sure families in crisis find the right help fast. Because having a great program isn’t enough if the people who need it can’t find you in time.

Author

Lever 11

Episodes

Beyond Clicks: Merging SEO and GEO to Dominate Recovery Searches 25.06.2026 34:19

Relying on a single marketing channel leaves your treatment facility incredibly vulnerable. Zach Blackburn explains how the nation's premier recovery networks monopolize page one of Google by capturing four distinct layers of digital real estate. Zach is the Director of SEO at Lever Eleven, bringing 15 years of deep expertise managing search strategy from local operations up to massive enterp...

Stop Buying Cheap Leads: Deep-Funnel Ad Optimization for Treatment Centers 11.06.2026 39:05

Most marketing agencies high-five Google when the phone rings. Aaron Nelson analyzed $21 million in ad spend to prove why cheap phone calls are actually draining your treatment center’s profitability. Aaron is the Director of Paid Ads at Lever11, bringing 17 years of agency experience to the highly regulated behavioral healthcare landscape. He specializes in reverse-engineering patient admissions...

Your Program Works. How to Actually Help them Find You | feat. Cory McEwan, Lever11 28.05.2026 35:09

A family is searching for help right now, probably after the worst night of their life. If they don't find your center first, they find someone else's. That's the whole game. Your clinicians are great. Your outcomes are real. None of it matters if the mother searching at 2am after her son's overdose lands on a competitor's site instead of yours. Empty beds aren't a bu...