Branding with Becks

Are you stuck in the middle-charging too much for volume but too little for premium customers? You’re not alone. In this solo episode of  Branding with Becks , I break down  the dangerous middle- the pricing zone that keeps many businesses stuck, confused, and underperforming. You’ll learn: Why pricing too high can scare away more customers Why pricing too low can undervalue your brand How to stra...

What if your book could do more than just sit on a shelf? In this episode, Travis Cody breaks down how entrepreneurs, founders, and experts can transform their book into a powerful business asset that builds authority, generates revenue, and fuels long-term growth. In this episode, you’ll learn: Why your book should be part of your business strategy How to turn your book into multiple revenue stre...

From the slopes to STOKD! In our first-ever on-location episode, we sit down with Tony, co-founder of STOKD Kitchen, to talk about the path that led him to entrepreneurship. From growing up around restaurants to working as a snowboarding instructor, river guide, hospitality leader, and marketer before launching his own business, Tony shares the story behind STOKD Kitchen. We discuss the lessons he...

Yousuf Ahmed, founder of B-Sides, shares how he’s challenging the traditional snack industry by focusing on taste, nostalgia, and emotional connection instead of just nutrition labels. We dive into how upcycled ingredients, bold branding, and storytelling can cut through a crowded market - and why many “healthy” brands miss the mark. You’ll learn: Why consumers choose snacks based on emotion, not...

Dr. Lee H. Baucom, a relationship expert and coach with over 30 years of experience helping individuals and couples build stronger, healthier connections is on the show today. We explore how communication, trust, and emotional intelligence directly impact your business, personal growth, and long-term success. From navigating personal challenges to building a platform through writing, this conversa...

How do you use marketing to build a business that lasts? Bron Watson joins us on today's episode to explore how resilience, authenticity, and human connection are the true foundations of sustainable success. Bron is the founder of The Serenity Project and The Social Coach, business owner, speaker, educator, and emerging author based in Australia. From navigating health challenges to reinventin...

In this episode, Becks sits down with Tom May, CEO and Technical Director of Different Dev, to break down how businesses can build true resilience in today’s digital landscape. From data protection and disaster recovery to AI-driven risks, Tom shares practical, real-world strategies to safeguard your systems, revenue, and reputation. Whether you're a startup founder or leading a growing enterp...

In this episode, we dive into the cultural resurgence of nostalgia sparked by  The Devil Wears Prada 2  and explore why audiences are craving authenticity more than ever in 2026. From fashion trends and immersive movie experiences to AI-generated content and the evolution of social media, this conversation unpacks how emotional connection drives modern culture and consumer behavior. I share person...

What separates brands that thrive from those that disappear? In this episode, Joe Gulesserian, seasoned entrepreneur and author of The Guerrilla Guide for Entrepreneurs and the Rest of Us , shares over 30 years of real-world experience in branding, marketing, and business strategy. From building emotional connections with customers to leveraging AI for a competitive edge, Joe breaks down what actu...

What if the difference between being overlooked and being unforgettable comes down to how you tell your story? In today’s episode of  Branding with Becks , I’m joined by Joshua Altman, founder of Beltway. Media and former multimedia journalist at  The Hill . Joshua has spent over two decades helping brands, startups, and even federal agencies cut through the noise with clarity, credibility, and co...

If your audience is watching but not buying… liking but not engaging… following but not committing, this episode will change how you think about visibility. Today, I’m joined by Candice, a visibility strategist who helps founders and creators focus on what actually drives growth. She’s the creator of ROI-driven VizDev, a framework designed to turn attention into real traction through authority, re...

In this episode, I reflect on a record-breaking season of Branding with Becks , highlighting key lessons on consistency, discipline, and evolving as a brand. To every guest who joined me this season, thank you. I’m genuinely grateful for your time, your openness, and the thought you brought into each conversation. To everyone listening along, thank you for being part of this journey. Whether you’v...

If you’re tired of feeling like you need to post every single day just to stay visible online, this episode will feel like a breath of fresh air. Today I’m joined by Julia, founder of Julia Renee Consulting, an SEO, Pinterest, and AI search consultant based in Philadelphia who helps creative and service-based business owners get discovered online - without paid ads or endless content creation. Jul...

Gal Ko, founder of Podstar, is on the show today to discuss founder-led marketing and why podcasting is becoming one of the most powerful authority-building tools for entrepreneurs and B2B founders. We explore how founders can grow visibility, credibility, and inbound opportunities without constantly creating more social media content. Gal shares how strategic podcast guesting helps founders posit...

What does it really take to build a sustainable music career in today’s rapidly evolving industry? In this episode, I sit down with Mark Roberge - independent artist, producer, and co-founder of Prospect Hill. From charting on Billboard to touring nationwide, Mark has had a backstage pass to the realities of the music industry - the highs, the pressure, and the long game. Mark shares his journey t...

In a world of DMs, automation, and inbox overload, do handwritten notes still matter? According to  David Wachs , they matter more than ever. In this episode, we’re diving into personalized marketing, customer retention strategies, and the power of human connection in a digital-first world. David is the founder of Handwrytten, a company that helps brands scale real pen-and-paper outreach using cut...

How much screen time is  too  much and is a full digital detox really the answer? In this episode, I’m joined by Eli Singer to talk about a more realistic, sustainable approach to digital wellness for families. We dive into how parents can build healthy screen-time habits without shame, guilt, or extreme rules and why balance beats burnout when it comes to technology at home. You’ll learn: Why “di...

If you want sustainable business growth, you can’t rely on customer acquisition alone. In this episode, I sit down with Matt Holman, founder of Commerce Catalyst, to break down proven community building and customer retention strategies. Matt shares how to build a thriving community ecosystem that prioritizes member value, strengthens loyalty, and increases long-term revenue through optimized subs...

Today's conversation is a powerful reminder for entrepreneurs to embrace their unique journey and stay connected to their “why.” Ann Lopez shares the story behind building Studio 790 from the ground up - without a design degree, MBA, or traditional path. She dives into how intuition, storytelling, and authenticity became the foundation of her success and why strong branding goes far beyond aes...

Lizzie, an experienced Space Coast Florida realtor, is joining us on the show today to share valuable insights on how to approach the current market dynamics and make informed decisions. We will explore practical tips for anyone looking to buy or sell a home this year. Work with Lizzie

Unlock the secret to influencer marketing that actually drives sales, without breaking the bank. Chelsea Clark, founder of Momfluence, shares how she built a network of nearly 9,000 mom creators and scaled campaigns that are authentic, values-driven, and ROI-focused. In this episode, you’ll learn:-Why consistent, multi-touch campaigns outperform one-off posts-How to build trust with creators witho...

What does it take to build a thriving café in one of the most competitive cities in the world and then successfully expand it across state lines? In this episode, I sit down with Justin Giuffrida, founder of Citizens, an Australian-inspired café that began in NYC and has grown into a community-centered, data-driven business. Justin shares the story of bringing Australian café culture to the US and...

How can we move from feeling overwhelmed to aligned? Jacinta Devlin, founder and CEO of Devlin Consulting, joins us on the show today. She's a digital marketing and business growth expert who’s spent the last 15 years helping women build bold, profitable brands without burning out in the process. In this episode, Jacinta shares practical strategies for growing with clarity, confidence, and bal...

In today’s fast-paced business landscape, effective leadership requires creativity, adaptability, and resilience. In this podcast episode, James Rose, founder of Inflectiv Group, shares his entrepreneurial journey and the lessons he learned navigating the global financial crisis. We dive into creative leadership, overcoming adversity, building resilient businesses, and leading through uncertainty....

Super Bowl ads cost eye-popping amounts- roughly $8 million for a 30-second spot in 2026- and that’s just for airtime. In this episode, we dig into whether that kind of spend still makes sense in today’s marketing landscape. We explore: What $8M actually delivers Social and digital amplification ROI realities Alternative uses of that budget Whether you’re a marketer, creator, or curious consumer,...