Branding with Becks

Jay Deppeler, Chief Development Officer at Imperium, shares practical strategies for scaling purpose-driven nonprofits without sacrificing authenticity. He discusses the biggest mistakes nonprofit leaders make, how to balance mission with business operations, the importance of scalable systems, leadership KPIs, branding, partnerships, and why measuring impact is essential for long-term success. Wh...

In this episode, I sit down with Madeline Schmidt, Esq., Founding Partner of Schmidt Law, to explore the legal side of the creator economy. We discuss brand deals, usage rights, exclusivity, intellectual property, AI, and why creators should start thinking like business owners and protecting their work early. Connect with Madeline Schmidt and Schmidt Law for legal resources designed specifically f...

In this episode, I’m joined by founder and Chief Creative Officer Amy Demas to explore what truly influences purchasing decisions and why authenticity, emotional storytelling, and community are powerful brand assets. We discuss building brands from a strong foundation of mission and values, listening to customers, and creating genuine connections with today’s consumers. Connect with Amy Demas: htt...

It’s a little surreal to look back at the past year and everything that has happened since I decided to turn this idea into a real business. Join me for a brief solo episode where I share 3 lessons from 1 year running a small business. www.binxties.co

In this episode, I sit down with business coach John Nieuwenburg, founder of W5 Coaching, to explore how entrepreneurs can move from working in their business to leading it. We discuss systems, delegation, communication, and practical strategies for scaling a business. Whether you're in HVAC, plumbing, electrical, construction, landscaping, or another service-based industry, this episode is pa...

In this episode, Shay Thieberg, co-founder of MAIA Digital, shares how to turn LinkedIn from a digital resume into a powerful platform for B2B marketing, trust-building, and business growth. We explore psychology, storytelling, personal branding, employee advocacy, and practical strategies for building credibility and visibility on LinkedIn. Learn more: https://team-maia.com/

In this episode, Emily Bowie, CPA and Cash Flow Strategist, shares how high-earning entrepreneurs can move from financial overwhelm to confidence. We explore cash flow, pricing, tax strategy, identifying financial leaks, and building a proactive approach to long-term business wealth. If you've ever wondered why your revenue doesn't match how you feel financially, this episode offers practi...

Have you ever stopped to wonder what social media is really costing you? I've been spending less and less time on social media and without the urge to check notifications, capture every moment, or chase analytics, life became quieter, slower, and far more meaningful. In this episode, I share what I learned from stepping away from the apps, why social media is designed to keep us scrolling, and how...

Wellness expert and bestselling author Cherie Calbom shares her remarkable journey from chronic fatigue and serious health challenges to vibrant wellness, and explains why she believes seed oils are one of the biggest hidden contributors to inflammation and chronic disease. Cherie discusses the science behind seed oils, how they're manufactured, and why they may be linked to inflammation, anxi...

In this episode, branding strategist and founder of TGC Worldwide, Charlie, shares how to build a personal brand that increases visibility, attracts opportunities, and stays relevant in the age of AI. We explore omnichannel strategy, AI’s impact on search and content, and why authentic storytelling remains your greatest competitive advantage. Learn more: https://www.tgcworldwide.com/home

What if moments in your life weren't happening to you but for you? In this solo episode of Branding with Becks, I share the mindset shift that's helped me navigate everything from travel delays and everyday frustrations to moments that felt completely out of my control. While we can't always choose what happens, we can choose how we respond. Together, we'll explore how reframing ch...

Can slowing down actually help you build a more successful business? In this episode, Jyoti Lohman, founder of The Beauty Way, shares how her personal postpartum journey evolved into a luxury wellness brand rooted in intentional self-care, presence, and authentic connection. We explore the realities of entrepreneurship, why patience often beats hustle, and how simple daily rituals can improve both...

In this episode, I sit down with executive producer, entrepreneur, and author Diane Strand to explore how creativity can transform the way we lead, market, and grow. Drawing from her Hollywood and Disney experience, Diane shares lessons on building meaningful relationships, embracing creative thinking, using AI strategically, and turning big goals into actionable steps. If you've been feeling...

In this episode, Jodi-Kay Edwards shares how founders can turn everyday experiences, conversations, and ideas into authentic, sustainable content. We explore Netflix-style content systems, AI as a thought partner, content retrieval, and building a repeatable strategy that creates connection without constant content creation. Great conversation for busy founders looking to build a content engine ro...

What does it take to become an authentic leader in a world that's constantly changing? In this episode, I'm joined by Marianne Abib-Pech, leadership expert, author, entrepreneur, and former Global CFO of Shell Aviation. Rising from financial analyst to one of the most senior finance roles in a global organization, Marianne shares the leadership lessons she learned throughout her career and...

Are your marketing efforts actually driving growth or just inflating vanity metrics? In this episode, Steve Cozzolongo, Partner & CMO at Digital Position, breaks down how to build a disciplined, system-driven marketing strategy that delivers real, measurable results. From his competitive background in collegiate swimming to leading high-performance campaigns, Steve shares how mindset, speed, a...

If your marketing feels like it’s getting lost in the noise, this mini episode is your reminder: don’t just create more. Create with your audience in mind. In this micro episode, podcast host Becks and marketing strategist Rich Smith share where to start looking when your marketing isn't generating revenue. You’ll learn why brands often miss the mark by focusing on what they want to say instea...

In this episode, Krista Patterson, CEO and Cofounder of Positioning Collective shares how strong, authentic positioning can significantly impact a company's growth, perception, and agility in the market.  The importance of authentic and aspirational positioning for business evolution How to identify signals that your positioning needs to be reexamined Differentiating between branding, messagin...

What does it really take to stand out in today’s crowded market? In this episode, award-winning marketing expert Rich M. Smith breaks down the essential strategies small business owners and entrepreneurs need to grow sustainably. From crafting clear, compelling messaging to identifying the right audience and focusing on high-impact marketing channels, this conversation is packed with practical ins...

In this episode, Omar Atia, founder of Zero Carb Lyfe, breaks down what it really takes to build a trusted, scalable food brand in today’s competitive health and CPG landscape. From his background in corporate food R&D and operations to launching his own brand, Omar shares actionable insights on transparency, product quality, and disciplined growth. We dive into: Why ingredient transparency is...

Emma Tessler, founder of Ninety Five Media, breaks down how to stop chasing vanity metrics and start building a revenue-driven social media strategy that actually converts. Learn why shares, saves, and emotional connection matter more than likes and how to create content that works smarter, not harder. In this episode, you’ll learn: Why follower count doesn’t equal business growth The hidden power...

What if the biggest thing holding your business back isn’t your revenue...but your relationship with your numbers? In this episode, tax strategist Ryan Otto breaks down how small business owners can move from financial confusion to true clarity. With over two decades of experience, Ryan shares practical, no-fluff strategies to help you think beyond basic bookkeeping and start operating like a tax...

Are you stuck in the middle-charging too much for volume but too little for premium customers? You’re not alone. In this solo episode of  Branding with Becks , I break down  the dangerous middle- the pricing zone that keeps many businesses stuck, confused, and underperforming. You’ll learn: Why pricing too high can scare away more customers Why pricing too low can undervalue your brand How to stra...

What if your book could do more than just sit on a shelf? In this episode, Travis Cody breaks down how entrepreneurs, founders, and experts can transform their book into a powerful business asset that builds authority, generates revenue, and fuels long-term growth. In this episode, you’ll learn: Why your book should be part of your business strategy How to turn your book into multiple revenue stre...

From the slopes to STOKD! In our first-ever on-location episode, we sit down with Tony, co-founder of STOKD Kitchen, to talk about the path that led him to entrepreneurship. From growing up around restaurants to working as a snowboarding instructor, river guide, hospitality leader, and marketer before launching his own business, Tony shares the story behind STOKD Kitchen. We discuss the lessons he...