Blaze Your Own Trail

What do people really say about you when you're not in the room? I've been thinking a lot about reputation recently, and not just the kind we build through personal branding, visibility, beautiful websites or impressive business achievements. I'm talking about the reputation we earn through how we behave, how we treat people and what happens when things don't go according to plan. A recent experie...

What do you actually want? I'm not talking about what sounds sensible or what you think you should want. And I'm not talking about the answer that makes you sound grateful, grounded and perfectly reasonable. What do you really want? In this episode of Impossible to Ignore , I’m talking about desire, ambition and why so many of us make the things we want conditional on achieving something first. Th...

A conversation I had with an author today stopped me in my tracks. She told me she wasn't looking for the biggest publishing company. She wanted something more boutique. More personal. She wanted to know the person she was working with was genuinely invested in her book, her ideas and what she was trying to build. And it got me thinking about AI, speed and where I believe premium businesses are he...

Well... this wasn't on my 2026 plan. I've just launched a publishing company. Publishing has actually been part of my bigger vision for Impossible to Ignore for a while, but it was firmly sitting in the "one day" category. I thought it would happen next year, maybe even the year after. Then circumstances changed very unexpectedly, an opportunity opened up and suddenly I found myself asking: why no...

Your Reputation Is Talking. What’s It Saying? What happens when someone hears your name for the first time and Googles you? Do they immediately understand who you are, what you're brilliant at and why they should trust you? Or does what they find represent a version of you that you've already outgrown? In this episode of Impossible to Ignore , I'm talking about something I've become a little bit o...

What does it actually take to become known for what you do? In this episode, I’m taking you behind the scenes of what I’m building with Impossible to Ignore, why my business and messaging have been evolving, and the realisation that has completely changed the way I think about personal branding. Because being brilliant at what you do isn't always enough. People need to know you're brilliant at it....

What if the skill that could make you serious money isn't something you need to learn, but something you already have? For 16 years, I was a single mum, self-employed and responsible for making enough money to put food on the table, keep a roof over our heads and keep my daughter in private school. There was no guaranteed salary arriving at the end of the month. I had to learn how to be resourcefu...

What if the thing that could create your next income stream is something you already know? Welcome to the brand new Impossible to Ignore series. Over the last 18 months, I’ve been figuring out what the next chapter of my work really looks like. I’ve written bestselling books, built my personal brand, been featured in the press, spoken on stages, experimented with new income streams and, somewhere...

After a short break from the mic, Rachael Lawrence is back with a powerful, behind-the-scenes update on what’s unfolded since the release of her bestselling book Confident As F*ck . This isn’t just a catch-up. It’s a real conversation about what happens after you take a bold leap, when the dust settles, the success lands, and you’re faced with the question… what now? Rachael opens up about: The em...

Welcome to the  Blaze Your Own Trail Podcast  — the show that helps ambitious women and creative entrepreneurs break through to their next level of success in business and in life. In this first episode of the relaunch, I’m reintroducing myself —  I’m Rachael Lawrence , author, personal brand strategist, and book writing coach. I help ambitious women — often in midlife and ready for reinvention —...