Beyond The Bio

In this week’s episode of Beyond the Bio, Sophie has pulled together some of her favourite conversations on social media. Whether you’re trying to turn LinkedIn into a source of leads, working up the nerve to get on camera or wondering how a niche account grows into a business, this compilation draws on insight from four guests who have built their brands one post at a time. This episode covers: H...

What makes someone stop scrolling and pay attention to your story? In this episode of Beyond the Bio, Sophie is joined by Oli Christie to explore how storytelling can help you build your personal brand, connect with your audience and create new opportunities. Oli has had three very different careers, from advertising to founding and selling mobile games studio Neon Play to becoming a coach and con...

In this week’s episode of Beyond the Bio, Sophie has pulled together some of her favourite conversations on PR. Whether you’re planning your first press push, wondering why your pitches keep going unanswered or trying to work out if your PR is paying for itself, this compilation draws on insight from four guests who’ve spent their careers on both sides of the headline. This episode covers: What go...

What separates an award entry that makes the shortlist from one that gets passed over, when both businesses are doing equally good work? In this solo episode, Sophie shares her practical advice on writing award entries, drawing on years of helping founders and senior leaders put themselves forward for recognition. She covers what judges are looking for, the mistakes that cost entrants marks, and t...

What happens when you stop trying to show everything you can do and become known for one thing? In this episode, Sophie is joined by Jo Living, Founder and CEO of Aces High London, to talk about building a personal brand around an unusual specialism. After ten years in investment banking, personal loss led Jo to rethink her career and eventually build a business around poker. With no background in...

How often do you hold back from putting something out because it isn’t quite ready? In this episode of Beyond the Bio, Sophie is joined by Chris Carolan to talk about what happens when you stop aiming for polished content and start prioritising consistency. Chris goes live every single weekday. That means publishing when an idea might still be developing, accepting that not everything will land an...

How do you build authority when everyone has access to the same tools? In this episode of Beyond the Bio, Sophie is joined by Ben Albert, entrepreneur, marketer and host of the Real Business Connections podcast. Ben shares his “Piggyback Approach” to building visibility by appearing on other people’s podcasts and tapping into audiences that already exist. He explains why the size of a podcast isn’...

What can building some of the world’s best-known brands teach us about building a personal brand? In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-...

AI can make building your personal brand faster and easier, but what happens when everyone starts using the same tools and producing the same content? In this episode of Beyond the Bio, Sophie is joined by Kathryn Wharton, founder of KLW Marketing and co-founder of Women in Tech North East, to explore how AI can support your visibility without stripping away the personality that makes people remem...

With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy? In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They...

What makes someone remember your business when there are dozens of others offering something similar? In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets. Jillian believes businesses should focus more on telling than s...

Building an audience is one thing. Turning that attention into credibility, opportunities and business is another. In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do. Adam has built an audience of more than 50,000 across LinkedIn, Ti...

What does it take to build a reputation that lasts? In a world where AI can generate endless content and everyone is competing for attention, it's easy to assume that being more visible is the answer. But as this week's guest explains, visibility without credibility rarely lasts. This week Sophie is joined by Evan Boyer, founder and CEO of Leaders PR. After nearly 15 years advising global brands i...

This week's episode of Beyond the Bio is a bit different. With summer in full swing, Sophie has pulled together some of her favourite conversations on a theme that comes up on the show again and again: speaking. Whether you're prepping for conference season, weighing up your first panel, or wondering if speaking could actually grow your business, this compilation draws on insight from four guests...

What does it take to become known, trusted and recommended in your industry? In this episode of Beyond the Bio , Sophie is joined by business growth consultant, speaker and author Heather Offord to explore how visibility compounds over time and why some people seem to attract opportunities wherever they go. Heather is the founder of Clarity Consultants, a multi award-winning growth consultancy bas...

For years, Arin Darcan focused on building businesses, not building his profile. From running call centres to launching AI-powered follow-up systems, he was busy delivering results behind the scenes. But it wasn't until he started sharing what he knew that his reputation, opportunities and business really began to grow. In this episode, Sophie sits down with Arin, founder of Team Follow Up AI, cre...

What does your personal brand look like? And does it reflect the person behind the business? Most people think personal branding starts with LinkedIn posts or a professional photoshoot. In reality, people are making assumptions about you long before they read a word you've written. In this episode, Sophie sits down with Moja's Creative Director, Natalie Zabrocki, as Sophie embarks on her own websi...

Building a Personal Brand People Trust with Victoria Houlston What does it really take to build a personal brand people genuinely trust? In a world where visibility can often feel loud, performative and focused on quick wins, Victoria Houlston has built her reputation differently. Through honesty, consistency and putting people first. Victoria is the founder of Mummy Wife Businesswoman, Co-Directo...

From the outside, Sasha Core looked like the definition of success. Her salon was fully booked, growing fast and building a loyal following. But behind the scenes, the reality was very different. She was stressed, burnt out, struggling with debt and trapped in a business that depended entirely on her. In this episode, Sophie sits down with Sasha, founder of The Salon Owners Club, to talk about the...

How often do we tell ourselves we’re thinking big… when in reality, we’re still playing small? In this episode of Beyond the Bio, Sophie sits down with success coach, entrepreneur and author Dee Airey to talk about ambition, wealth and why so many brilliant women still hold themselves back. With more than 30 years of experience building businesses across multiple industries, Dee has helped ambitio...

What happens when the thing you're known for isn't something you consciously chose? In this episode of Beyond the Bio , Sophie sits down with Ivan Hollingsworth, founder of Centric Consultants, to explore how personal brands are often shaped by life's experiences rather than a carefully planned strategy. Known by many as "The Thrive Guy", Ivan shares the story behind that label, the lessons he's l...

What makes some founders become the benchmark in their industry while others struggle to stand out? In this episode of Beyond the Bio, Sophie is joined by global brand strategist, speaker, best-selling author and founder of The Haus of Brand, Nicki James. With more than 15 years of experience working with global brands and founder-led businesses, Nicki has helped entrepreneurs build brands that ar...

Sol Hyde left his corporate job after just eight months. Today he runs a global online coaching business powered by content and personal branding. After walking away from a traditional career path in the UK, Sol moved abroad and began building his business while learning content creation from scratch. Now based in Cape Town, he helps experts turn their knowledge into scalable online income streams...

This week on Beyond the Bio, I'm joined by business strategist Mireia Paíno for a conversation about the gap between visibility and revenue. Mireia works with online service-based entrepreneurs and coaches to help them improve the parts of their business that drive long-term growth: client journeys, retention, backend systems and conversion strategy. In this episode, we discuss why so many persona...

This week on Beyond the Bio, I’m joined by Lucy Shrimpton, award-winning entrepreneur, speaker and founder of The Sleep Nanny and Born To Be Brilliant. With over 26 years in business, Lucy works with high-performing business owners to help them unlock their next level of growth, not by doing more, but by changing how they operate. In this conversation, we explore what’s happening behind the scenes...