Beyond The Bio

From the outside, Sasha Core looked like the definition of success. Her salon was fully booked, growing fast and building a loyal following. But behind the scenes, the reality was very different. She was stressed, burnt out, struggling with debt and trapped in a business that depended entirely on her. In this episode, Sophie sits down with Sasha, founder of The Salon Owners Club, to talk about the...

How often do we tell ourselves we’re thinking big… when in reality, we’re still playing small? In this episode of Beyond the Bio, Sophie sits down with success coach, entrepreneur and author Dee Airey to talk about ambition, wealth and why so many brilliant women still hold themselves back. With more than 30 years of experience building businesses across multiple industries, Dee has helped ambitio...

What happens when the thing you're known for isn't something you consciously chose? In this episode of Beyond the Bio , Sophie sits down with Ivan Hollingsworth, founder of Centric Consultants, to explore how personal brands are often shaped by life's experiences rather than a carefully planned strategy. Known by many as "The Thrive Guy", Ivan shares the story behind that label, the lessons he's l...

What makes some founders become the benchmark in their industry while others struggle to stand out? In this episode of Beyond the Bio, Sophie is joined by global brand strategist, speaker, best-selling author and founder of The Haus of Brand, Nicki James. With more than 15 years of experience working with global brands and founder-led businesses, Nicki has helped entrepreneurs build brands that ar...

Sol Hyde left his corporate job after just eight months. Today he runs a global online coaching business powered by content and personal branding. After walking away from a traditional career path in the UK, Sol moved abroad and began building his business while learning content creation from scratch. Now based in Cape Town, he helps experts turn their knowledge into scalable online income streams...

This week on Beyond the Bio, I'm joined by business strategist Mireia Paíno for a conversation about the gap between visibility and revenue. Mireia works with online service-based entrepreneurs and coaches to help them improve the parts of their business that drive long-term growth: client journeys, retention, backend systems and conversion strategy. In this episode, we discuss why so many persona...

This week on Beyond the Bio, I’m joined by Lucy Shrimpton, award-winning entrepreneur, speaker and founder of The Sleep Nanny and Born To Be Brilliant. With over 26 years in business, Lucy works with high-performing business owners to help them unlock their next level of growth, not by doing more, but by changing how they operate. In this conversation, we explore what’s happening behind the scenes...

Why do some people land national press coverage again and again while others struggle to get noticed? In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape. With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore...

This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on economic growth, innovation, housing, culture and sport. In this episode we explore how Phil has used LinkedIn, and specifically his now well-known Friday posts, to champion the North East, build meaningful business connections and raise the profile...

This week on Beyond the Bio, I’m joined by Ben Franklin, business coach, psychic strategist and founder of Bold Intuition Co. Ben works with leaders who want to scale their business and their identity at the same time, blending strategy with intuition to help them make better decisions and build from a place of alignment. In this episode, we focus on how Ben has used live events like Audacious Liv...

This week on Beyond the Bio, I'm joined by Katy Eatenton, mortgage and protection specialist and personal branding pioneer in one of the most traditionally conservative corners of financial services. Katy has spent over 20 years in the industry and has built a reputation not just for her expertise, but for her ability to make protection and insurance genuinely compelling. Where others see a dull s...

This week on Beyond the Bio, I’m joined by Steve Turner, PR strategist, speaker and author of PR That Works. Steve is the co-owner of Solomon Turner PR, an award-winning public relations agency based in St Louis that has been helping brands build visibility and credibility for more than three decades. Before founding his agency, Steve started his career in broadcasting, working as a sports announc...

Sammie Ellard-King once had £24,000 in credit card debt. Today his content has been viewed more than a billion times. In his twenties, Sammie had no financial education to fall back on, so he taught himself everything he could about money and paid off the entire amount in just 18 months. That experience led him to launch Up the Gains, a platform dedicated to helping Britain get financially fit wit...

This week on Beyond the Bio, I’m joined by Niall Ratcliffe, CEO of Noticed, one of the fastest growing B2B marketing agencies in the UK. Niall started the business with his brother in 2022 from a spare room with just £18. A couple of years later, they’re working with major organisations including the NHS, Jane App and SaleCycle, as well as brands like Ocean Beach and Dr Will’s. In this episode, we...

From performing under the big top to building a business through franchising. This week on Beyond the Bio , I’m joined by Jess Wesson, a franchise consultant with a very unconventional start. We talk about her journey from circus performer to franchising, what it takes to pivot industries and how to turn transferable skills into real opportunities. Jess also shares why strong foundations matter be...

138: One Core Skill for Lead Gen with Daisy Ferns This week on Beyond the Bio , I’m joined by Daisy Ferns, business owner and expert in conversation-led lead generation. We chat about the one core skill that drives consistent leads and sales, how Daisy has built multiple six figure businesses without relying on ads or a huge audience and why real conversations outperform polished marketing every t...

Sophie Jane Lee helps founders find and use their voice. A journalist, brand storytelling expert and founder of Electric Peach, Sophie works with leaders and entrepreneurs to help them tell better stories and connect more powerfully with their audiences. She is also the author of Beyond Palatable: A Manifesto for Unapologetic Women , a call for women to show up honestly, speak openly and take up s...

This week on Beyond the Bio , I’m joined by North East based aviation entrepreneur James Moon. We chat about his journey building multiple businesses across business aviation and commercial aircraft trading and how he has established a strong profile in a highly specialised global industry. James shares how he secured coverage on Sky News, the Daily Mail and other national and international public...

This week on Beyond the Bio , I’m joined by Naomi Rose, content marketing strategist and bakery founder. We chat about her journey from 9 to 5 employment to building a thriving bakery, how she created a loyal community around her brand and why authenticity sits at the heart of everything she shares online. Naomi opens up about navigating the pandemic, the impact of world events on her business and...

This week, I’m joined by digital marketer and entrepreneur Gavin Bell. We chat about why showing up on video matters more than ever, how Gavin went from feeling nervous on camera to setting himself the challenge of creating 100 videos and how video has since become one of his biggest strengths. Gavin also shares how video played a key role in building Yatter, why he chose to step back from being s...

This week on Beyond the Bio , I’m joined by Sophie Foote, entrepreneur, property investor and mentor with one of the boldest origin stories you’ll hear. We chat about how she bought a beach in Indonesia and built a thriving scuba diving resort from scratch, before selling the business and pivoting back to the UK to focus on property investment and helping families build financial freedom. Sophie a...

This week I’m joined by Urmi Hossain, self-published author and finance professional. We chat about building a personal brand alongside a full-time job, why personal branding really matters in the corporate world and the practical steps Urmi took to establish hers without burning out. Urmi also shares the impact of her book, common personal branding mistakes she sees time and time again, and why c...

This week on Beyond the Bio, I’m joined by business growth & visibility strategist, public speaker and mentor for women in business, Sandra Garlick MBE. We chat about her journey from staying hidden to becoming a high-profile speaker, why storytelling is the secret weapon in public speaking and how to build real connections after you’ve stepped off stage. Sandra also shares practical strategie...

This week on Beyond the Bio , I’m joined by newspaper editor, speaker, business owner and graphic designer Kierian Cameron. We chat about her unconventional journey into entrepreneurship, what she learned living and working in New York and Hong Kong and why she’s so passionate about bringing print media back in a digital-first world. Kierian also shares sharp insights on intentional branding, the...

This week on Beyond the Bio , I’m joined by DJ and entrepreneur Oliver Bond, founder of Our House. We chat about where music meets marketing, why personal branding is essential for artists today and how to create engaging content on TikTok and Instagram. Oliver also shares his thoughts on using AI to support content creation, growing an audience authentically and the importance of getting out ther...