Beyond The Bio

Why do some people land national press coverage again and again while others struggle to get noticed? In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape. With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore...

This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on economic growth, innovation, housing, culture and sport. In this episode we explore how Phil has used LinkedIn, and specifically his now well-known Friday posts, to champion the North East, build meaningful business connections and raise the profile...

This week on Beyond the Bio, I’m joined by Ben Franklin, business coach, psychic strategist and founder of Bold Intuition Co. Ben works with leaders who want to scale their business and their identity at the same time, blending strategy with intuition to help them make better decisions and build from a place of alignment. In this episode, we focus on how Ben has used live events like Audacious Liv...

This week on Beyond the Bio, I'm joined by Katy Eatenton, mortgage and protection specialist and personal branding pioneer in one of the most traditionally conservative corners of financial services. Katy has spent over 20 years in the industry and has built a reputation not just for her expertise, but for her ability to make protection and insurance genuinely compelling. Where others see a dull s...

This week on Beyond the Bio, I’m joined by Steve Turner, PR strategist, speaker and author of PR That Works. Steve is the co-owner of Solomon Turner PR, an award-winning public relations agency based in St Louis that has been helping brands build visibility and credibility for more than three decades. Before founding his agency, Steve started his career in broadcasting, working as a sports announc...

Sammie Ellard-King once had £24,000 in credit card debt. Today his content has been viewed more than a billion times. In his twenties, Sammie had no financial education to fall back on, so he taught himself everything he could about money and paid off the entire amount in just 18 months. That experience led him to launch Up the Gains, a platform dedicated to helping Britain get financially fit wit...

This week on Beyond the Bio, I’m joined by Niall Ratcliffe, CEO of Noticed, one of the fastest growing B2B marketing agencies in the UK. Niall started the business with his brother in 2022 from a spare room with just £18. A couple of years later, they’re working with major organisations including the NHS, Jane App and SaleCycle, as well as brands like Ocean Beach and Dr Will’s. In this episode, we...

From performing under the big top to building a business through franchising. This week on Beyond the Bio , I’m joined by Jess Wesson, a franchise consultant with a very unconventional start. We talk about her journey from circus performer to franchising, what it takes to pivot industries and how to turn transferable skills into real opportunities. Jess also shares why strong foundations matter be...

138: One Core Skill for Lead Gen with Daisy Ferns This week on Beyond the Bio , I’m joined by Daisy Ferns, business owner and expert in conversation-led lead generation. We chat about the one core skill that drives consistent leads and sales, how Daisy has built multiple six figure businesses without relying on ads or a huge audience and why real conversations outperform polished marketing every t...

Sophie Jane Lee helps founders find and use their voice. A journalist, brand storytelling expert and founder of Electric Peach, Sophie works with leaders and entrepreneurs to help them tell better stories and connect more powerfully with their audiences. She is also the author of Beyond Palatable: A Manifesto for Unapologetic Women , a call for women to show up honestly, speak openly and take up s...

This week on Beyond the Bio , I’m joined by North East based aviation entrepreneur James Moon. We chat about his journey building multiple businesses across business aviation and commercial aircraft trading and how he has established a strong profile in a highly specialised global industry. James shares how he secured coverage on Sky News, the Daily Mail and other national and international public...

This week on Beyond the Bio , I’m joined by Naomi Rose, content marketing strategist and bakery founder. We chat about her journey from 9 to 5 employment to building a thriving bakery, how she created a loyal community around her brand and why authenticity sits at the heart of everything she shares online. Naomi opens up about navigating the pandemic, the impact of world events on her business and...

This week, I’m joined by digital marketer and entrepreneur Gavin Bell. We chat about why showing up on video matters more than ever, how Gavin went from feeling nervous on camera to setting himself the challenge of creating 100 videos and how video has since become one of his biggest strengths. Gavin also shares how video played a key role in building Yatter, why he chose to step back from being s...

This week on Beyond the Bio , I’m joined by Sophie Foote, entrepreneur, property investor and mentor with one of the boldest origin stories you’ll hear. We chat about how she bought a beach in Indonesia and built a thriving scuba diving resort from scratch, before selling the business and pivoting back to the UK to focus on property investment and helping families build financial freedom. Sophie a...

This week I’m joined by Urmi Hossain, self-published author and finance professional. We chat about building a personal brand alongside a full-time job, why personal branding really matters in the corporate world and the practical steps Urmi took to establish hers without burning out. Urmi also shares the impact of her book, common personal branding mistakes she sees time and time again, and why c...

This week on Beyond the Bio, I’m joined by business growth & visibility strategist, public speaker and mentor for women in business, Sandra Garlick MBE. We chat about her journey from staying hidden to becoming a high-profile speaker, why storytelling is the secret weapon in public speaking and how to build real connections after you’ve stepped off stage. Sandra also shares practical strategie...

This week on Beyond the Bio , I’m joined by newspaper editor, speaker, business owner and graphic designer Kierian Cameron. We chat about her unconventional journey into entrepreneurship, what she learned living and working in New York and Hong Kong and why she’s so passionate about bringing print media back in a digital-first world. Kierian also shares sharp insights on intentional branding, the...

This week on Beyond the Bio , I’m joined by DJ and entrepreneur Oliver Bond, founder of Our House. We chat about where music meets marketing, why personal branding is essential for artists today and how to create engaging content on TikTok and Instagram. Oliver also shares his thoughts on using AI to support content creation, growing an audience authentically and the importance of getting out ther...

A solo episode to welcome in the New Year with purpose this week. We’re slowing things down and cutting through the overwhelm that so often shows up at the start of a new year. You don’t have to stress about restructuring your entire career or business – instead, doing just ONE thing better can make a much bigger difference. Let’s get stuck in to find out how…  … Connect with Sophie:             L...

This week, I’m joined by writer, producer, script editor and film-maker Carley Armstrong. We chat about how your personal brand can be your key to making it impossible for others in your industry to say ‘no’ when you’re chasing your dreams. Carley also shares practical advice for visibility and networking when you know exactly where you want your career to go. Let’s get stuck in… ...      Connect...

This is the second of a two-part special episode with multi-award winning entrepreneur and founder of Pareto Facilities Management, Andrew Hulbert. Andrew grew a business from his bedroom into one of the UK’s fastest-growing companies in the UK. He went on to create $100m in exit value for the business, generating significant value for all. In part two, Andrew opens up about his decision to sell t...

It’s a festive treat for you this week and next, as I’m joined for a two-part special episode by multi-award winning entrepreneur and founder of Pareto Facilities Management, Andrew Hulbert. Andrew grew a business from his bedroom into one of the UK’s fastest-growing companies in the UK. He went on to create $100m in exit value for the business, generating significant value for all. Andrew shares...

A solo episode this week, and I’m giving you all the top tips and tricks to perfect your LinkedIn profile to increase your visibility, credibility and opportunities. Using LinkedIn effectively is not random. With the right strategy, you can optimise the way you appear to others and make sure that before you’ve even MET someone, you’re off on the right footing. Let’s get stuck in…      ...       Co...

This week, I’m joined by The Content Confidence Coach Kate Llewellyn. As a content writer and former academic publisher, Kate helps small businesses to find clarity, confidence and their own voice in their marketing. We talk strategy on the best ways to use online content to your advantage when establishing your image online. We also cover top tips on where to get started if you’re nervous about y...

This week, I’m joined by cognitive health expert, author and public speaker Natalie Mackenzie. We talk about how she helps founders, leaders and entrepreneurs optimise their cognitive performance, tackle decision fatigue and avoid burnout. Natalie shares her advice for staying calm when public speaking or presenting and explains why sticking with something you find difficult is one of the best thi...