Between The Forks

What really drives sales success in today's world? In this exclusive conversation, leadership and communication expert Jay McChord joins Between The Forks to discuss why connection—not product features, perfect presentations, or memorized sales scripts—is becoming the ultimate competitive advantage. As attention spans continue to shrink and five generations work side by side in today's w...

Some careers don’t just span decades—they shape industries. Mark Dyster has spent more than 30 years inside the forklift world, bringing a rare, firsthand perspective on how material handling has evolved—and what it takes to build equipment that performs in the real world. In this episode of Between The Forks, he shares how he got his start in engineering, what’s changed across the industry since...

When customers walk up to a forklift, they’re rarely thinking about spec sheets, feature lists, or marketing language. What they notice first is visibility, comfort, safety, service access, and whether the truck feels like it will actually make their job easier every day. In this episode of Between the Forks , Paxton Bergdoll, Business Development Manager at MHE, shares what happens during a real...

In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year. Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between price and long-term cost , an...

Technical training is evolving—and the expectations for today’s service teams are higher than ever.   On Between the Forks, Oscar Silos, Technical Trainer at CLARK, shares how the new CLARK TEC program is reshaping how dealers and technicians are trained across the network. Built on CLARK’s legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and...

In the premiere episode of Between the Forks , the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies. Bran...