CLARK Material Handling Company

Between The Forks

Business EN ↓ 6 episodes

Welcome to Between The Forks, the official podcast from CLARK — the original inventor of the forklift and a global leader in material handling innovation. For more than a century, CLARK has built the machines and the momentum that keep industries moving. Now, we’re taking you beyond the warehouse floor to explore the ideas, technologies, and people shaping the next century of lift trucks and logistics. Each episode, we: • Break down the latest in drivetrain, battery, safety, and automation technologies • Talk with industry experts, operators, and leaders who keep supply chains running • Unpa...

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CLARK Material Handling Company

Episodes

Connection Over Perfection: What Really Moves the Load 09.06.2026 1:10:45

What really drives sales success in today's world? In this exclusive conversation, leadership and communication expert Jay McChord joins Between The Forks to discuss why connection—not product features, perfect presentations, or memorized sales scripts—is becoming the ultimate competitive advantage. As attention spans continue to shrink and five generations work side by side in today's w...

Built To Last: 30+ Years Inside CLARK Engineering 01.05.2026 50:44

Some careers don’t just span decades—they shape industries. Mark Dyster has spent more than 30 years inside the forklift world, bringing a rare, firsthand perspective on how material handling has evolved—and what it takes to build equipment that performs in the real world. In this episode of Between The Forks, he shares how he got his start in engineering, what’s changed across the industry since...

What Really Matters In A Forklift Walk-Around 13.03.2026 29:42

When customers walk up to a forklift, they’re rarely thinking about spec sheets, feature lists, or marketing language. What they notice first is visibility, comfort, safety, service access, and whether the truck feels like it will actually make their job easier every day. In this episode of Between the Forks , Paxton Bergdoll, Business Development Manager at MHE, shares what happens during a real...

Dealer of the Year Blueprint: How Tri-Lift Built an Elite Forklift Dealership 19.01.2026 31:44

In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year. Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between price and long-term cost , an...

CLARK TEC: Carrying a Legacy of Innovation Into the Future 12.11.2025 36:54

Technical training is evolving—and the expectations for today’s service teams are higher than ever. On Between the Forks, Oscar Silos, Technical Trainer at CLARK, shares how the new CLARK TEC program is reshaping how dealers and technicians are trained across the network. Built on CLARK’s legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and...

108 Years of Lift: Why CLARK's DNA Still Drives The Industry Today 20.10.2025 1:04:11

In the premiere episode of Between the Forks , the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies. Bran...