Alan Berg, CSP, FPSA, Global Speaking Fellow
Wedding Business Solutions
If weddings and events are all or part of your business, you’re in the right place. The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too. Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with...
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Autor
Alan Berg, CSP, FPSA, Global Speaking Fellow
Categoría
Web del podcast
Último episodio
26 de oct. de 2026
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Episodios
So, I had another conversation with ChatGPT! 26.10.2026 26:43
Are you actually getting your voice and style into your work when you use AI tools like ChatGPT? What if you could challenge the AI to go beyond surface-level answers and truly act as your critical editor? In this episode, I talk about the frustrations, breakthroughs, and lessons I experienced while updating my book with help from ChatGPT, and how asking better questions can transform the results....
I just bought a ticket to a conference in 2028! 21.10.2026 8:15
I just bought a ticket to a conference in 2028! Are you making your own development a priority, or just waiting for the “right time” to invest in yourself? What opportunities are you missing because you hesitate to commit? What if the one new idea or connection that could change everything is waiting for you at the next event, but only if you show up? In this episode, I challenge you to treat your...
Can you be Authentic in an AI world? 14.10.2026 10:55
When you use AI to create content, are you letting it speak for you or are you making sure your true voice comes through? Are you just taking what AI gives you, or are you shaping it until it actually sounds like you? In this episode I share how you can use AI as a tool to amplify your authenticity instead of losing it, and why your own words and your customers’ feedback are the real secret to sta...
Robert Kennedy III - The power of language 12.10.2026 38:07
Are you telling stories that truly connect with your clients, or are you just rattling off your resume? Are you painting a vivid picture of success for a couple’s big day, or jumping straight into a sales pitch and wondering why you’re not closing the deal? In this guest episode with Robert Kennedy III, we get into how asking the right questions, understanding what your couples do—and don’t—want,...
The Curse of Knowledge Strikes again! 07.10.2026 12:03
Are you making assumptions on your website or with your business that only make sense because you already know how everything works? What gaps in communication could be tripping up your customers? In this episode I share a real travel story that highlights how easy it is to overlook info that seems obvious to us but might be totally unclear to our clients. I dive into ways to discover these hidden...
Where do you find your inspiration? 30.09.2026 13:11
Is your best inspiration coming from inside your industry, or are you missing out on ideas from the outside world? Do you pay attention to friction you experience as a customer and ask yourself how you could fix that in your own business? Are you making things easier for your customers, or just for yourself? In this episode, I share stories and questions to help you recognize when and where real i...
Isaac Atkinson - Be a lifelong Learner! 28.09.2026 41:34
Isaac Atkinson - Be a lifelong Learner Are you just copying what others do, or do you truly understand why they succeed? In this conversation with my guest Isaac Atkinson, we ask: What could you learn if you left your local bubble and connected with peers nationwide? How could building your network, attending conferences, and seeking out those hidden nuggets of knowledge change your business? What...
Buy it or Build it? 23.09.2026 10:59
Are you wasting time and money building something for your business that already exists and works? Are you telling yourself it’s better or cheaper to “DIY” when you could be using an off-the-shelf solution today? In this episode I share stories of businesses who got stuck building from scratch, only to realize they could have saved endless hours and headaches by just buying well-made tools that al...
Why can't I clink on the links in your email signature? 16.09.2026 7:20
Are you making it easy for your customers to contact you, or are you adding unnecessary friction to the process? Have you ever tried to click a phone number or a website in someone’s email signature and found it doesn’t work? In this episode I talk about real-world frustrations caused by image-based email signatures and why reducing these small points of friction can make a big difference in how p...
Brian Lawrence - How to achieve next level, authentic content on your website! 14.09.2026 34:17
Are you content with your content? If a couple landed on your website, would they immediately see what makes you different, or could anyone else put their logo on your site and say the same things? Is your content showing off your originality or just blending you into the crowd? In this guest episode, Brian Lawrence and I unpack why generic content is underperforming, how reviews and real experien...
What message is your email address sending? 09.09.2026 10:37
Are you missing out on opportunities because your professional credibility is questioned before people even read your message? In this episode I talk about why using a Gmail or generic email could be holding you back, why spam filters and clients see it as a red flag, and how just one easy change can help you look more established and trustworthy. Listen to this new 8-minute episode for the steps...
Things that can make you sound old! 02.09.2026 11:17
Are you unintentionally making yourself sound outdated in your emails or client communications? Do you still use phrases like “PS,” “enclosed please find,” or “per my previous email” and wonder why your younger clients aren’t responding? In this episode, I share what happens when language and etiquette don’t keep up with the times, why Gen Z might be confused by some of your go-to phrases, and how...
Mark Chapman - ChatGPT has ads! 31.08.2026 37:18
Mark Chapman - ChatGPT has ads Are your ads really connecting to engaged couples or just blending in with everyone else? What would happen if you could be the only ad a couple sees while researching their wedding plans on ChatGPT? How do you make sure your ad budget is working smarter, not harder, and actually delivers real results? In this guest episode, I welcome Mark Chapman back to break down...
Don't say "expensive "! 26.08.2026 9:07
Don't say "expensive "! Are you letting your own wallet dictate what you think your clients can spend? Do you know the difference between something being “expensive” and something delivering real value? In this episode, I challenge the way we talk about pricing and explain why “expensive” isn’t about the dollar amount but about whether the value matches the investment. Could changin...
No, I don't want to talk to you on the phone to get a price! 19.08.2026 13:09
No, I don't want to talk to you on the phone to get a price! How much friction is hiding in your inquiry process? Are you forcing prospects to book a call before sharing pricing info? Is requiring a phone number or too many form fields pushing potential clients away before you even get a chance to talk? In this episode I share real stories and research about where we lose people by making it...
Ben Bilbrough - Getting Gen Z to the polls! 17.08.2026 37:41
Ben Bilbrough - Getting Gen Z to the polls How much does your vote really count? Are you overlooking hidden ways to make a bigger impact, especially if you are Gen Z or just starting to engage in your community? In this guest episode with Ben Bilbrough, we explore how data, technology, and evolving habits reveal unseen power in our choices. What if your individual influence is greater in some plac...
Don't Let AI Make the Decisions For You! 12.08.2026 10:54
Are you letting artificial intelligence make choices about your content without your final say? Have you published something that did not sound like your voice? In this episode, I explore how to keep your creativity and judgment in control and why your personal touch still matters most. Listen to this new 9 minute episode for practical reminders about owning your ideas and making sure every messag...
How to get the most out of wedding shows! 05.08.2026 16:16
Are you getting the most out of wedding shows, or are you leaving business on the table? Do you have a follow-up system ready before the show, or do you scramble afterward and lose momentum? Are you prepared not just on the day, but for what happens before and after? In this episode I share why follow-up is the real secret to wedding show success, how to engage couples with the right messaging and...
Kids at Weddings! -Natalia Ramos 03.08.2026 26:23
Have you ever wondered what really happens when kids are invited to weddings? Are couples and guests able to enjoy the celebration or are some missing out? What does it look like to intentionally include kids so everyone has a memorable experience? In this episode, I chat with Natalia Ramos about why curating an engaging space for children is more than just putting a babysitter in the room and how...
The great improvers are willing to get uncomfortable! 29.07.2026 11:24
What’s the last thing you did that made you uncomfortable professionally or personally? Are you stretching beyond your comfort zone or settling for what you already know? How could trying something new, even if it feels strange, help you grow your skills, confidence, or your wedding business? In this episode I share reminders and real stories of why seeking discomfort leads to satisfaction, learni...
Should you use Vibe coding? 22.07.2026 11:43
Should you use Vibe coding? Can you trust AI to build your website or automate your workflows, or are you trading speed for reliability and security? What if the code breaks just when you need it most? In this episode, I dig into why Vibe coding sounds easy, but the real experts know the dangers of letting AI take the wheel for critical parts of your business. Listen to this new 9-minute episode f...
Matt Campbell - An event pro with no category is invisible! 20.07.2026 28:40
Are you struggling to stand out in the crowded wedding industry? What if focusing on a specific niche could make you the first person people think of? In this guest episode with Matt Campbell, we ask: What does it take to become the go-to expert? How do your reviews, social media, and content reflect the category you want to own? We explore real strategies for narrowing your focus while still enjo...
Make a résumé of your failures! 15.07.2026 8:43
Make a résumé of your failures! Have you ever thought about listing out your business failures? What would it look like if you embraced your mistakes instead of hiding them? Would sharing your stumbles actually help you and your team grow? In this episode I explore why acknowledging what hasn't worked is more liberating than embarrassing and how learning from failed attempts can lead to bette...
Are you using AI as more than just a fancy search engine? 08.07.2026 7:40
Are you just searching for answers and accepting quick results, or are you using AI to actually improve your business processes and profits? In this episode, I ask how you can move from using AI as a tool for speed to using it as an engine for real results. Are you among the few who will benefit most, or are you just speeding up the same old routine? Listen to this new 6-minute episode for insight...
Sam Silverstein - No Excuses for a Day 06.07.2026 35:41
Can you really go a full day without making a single excuse? What new perspective could you gain by trying? What would your clients and team notice if you owned every mistake instead of explaining it away? In this special guest episode, I sit down with Sam Silverstein to discuss how eliminating excuses can change your business, deepen your relationships, and unlock opportunities you didn’t even re...
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