Alan Berg, CSP, FPSA, Global Speaking Fellow

Wedding Business Solutions

Business EN ↓ 415 episodes

If weddings and events are all or part of your business, you’re in the right place. The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too. Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with...

Author

Alan Berg, CSP, FPSA, Global Speaking Fellow

Category

Business

Latest episode

Jul 8, 2026

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Episodes

Are you using AI as more than just a fancy search engine? 08.07.2026

Are you just searching for answers and accepting quick results, or are you using AI to actually improve your business processes and profits? In this episode, I ask how you can move from using AI as a tool for speed to using it as an engine for real results. Are you among the few who will benefit most, or are you just speeding up the same old routine? Listen to this new 6-minute episode for insight...

Sam Silverstein - No Excuses for a Day 06.07.2026

Can you really go a full day without making a single excuse? What new perspective could you gain by trying? What would your clients and team notice if you owned every mistake instead of explaining it away? In this special guest episode, I sit down with Sam Silverstein to discuss how eliminating excuses can change your business, deepen your relationships, and unlock opportunities you didn’t even re...

Nothing at Facebook is someone else's problem! 01.07.2026

Are you truly taking ownership of every issue that comes your way? What would happen if everyone on your team treated problems as theirs to solve? In this episode, I explore why passing the buck hurts your business and how empowering your team to act on issues leads to better results, happier customers, and more satisfaction at work. Listen to this new 8 minute episode for a push to embrace respon...

Don't layer AI on top of broken processes! 24.06.2026

Are you letting AI decide what you share with your clients and audience? Are you trusting artificial intelligence to represent your unique voice and judgment? In this episode I ask whether you’re using AI as a tool—or handing over your creativity and critical thinking. I’ll share why it’s essential to review, revise, and take true ownership of everything that represents your business, and how you...

Phil Gerbyshak - 20 Daily Non-Negotiables to Unwind Your Nervous System! 22.06.2026

Feeling anxious or overwhelmed as you hustle through your busy days? What if a few simple, daily practices could help you unwind your nervous system and show up more calm and present—for your clients and for yourself? In this special guest episode, Phil Gerbyshak joins me to talk about the “non-negotiables” that help him slow down, find stillness, and appreciate what’s right in front of him. What...

If there's no risk of failure, there's no opportunity for growth 17.06.2026

Are you playing it too safe in your business, avoiding the chance to learn and stretch beyond your comfort zone? What could you accomplish if you focused less on the fear of failure, and more on the opportunities that come from simply trying something new—even if it doesn’t go as planned? In this episode, I share insights on reframing failure, recognizing unexpected wins, and taking control of how...

ADHD is Awesome! 10.06.2026

Is ADHD really a superpower hiding in plain sight? What if the qualities you thought were obstacles are actually your greatest business assets? How can understanding a different perspective—whether it’s ADHD, autism, or dyslexia—change the way you work with clients and partners? In this episode, I reflect on how embracing neurodiversity helps us all see hidden strengths in ourselves and those arou...

Becca Pountney - Marketing Theme Park or Marketing Funnel! 08.06.2026

Are you still relying on the old marketing funnel—or ready to embrace the chaos of today’s “theme park” marketing world? What actually makes you stand out in a crowded industry, and are you tracking what works or just chasing the newest trends? In this episode, I sit down with UK wedding industry marketing expert Becca Pountney to explore her innovative “marketing theme park” concept, why data mat...

Do the names of your packages matter? 03.06.2026

If your packages are named “silver, gold, platinum,” are you blending in with the crowd? Does the name of a package help your couples feel something or show what makes you different? In this episode, I share how creative package names—and the way you describe them—can set you apart and help sell the results only you can deliver. Listen to this new 5-minute episode for ways to freshen up your packa...

If you don't like the outcome, don't blame the app or the tool 27.05.2026

If you don’t like the outcome, are you blaming the app, the tool, or taking a look at your own approach? Are you asking yourself if you’re using the right input, giving clear prompts, or even using the right tool for the job? In this episode, I dig into why blaming technology often misses the real cause, and how getting better results might be more about how you use the tool—not the tool itself. L...

Andy Neillie - The silent leader! 25.05.2026

Are you making everything run smoothly without stepping into the spotlight? Are you letting your work speak for itself, or do you feel the need to get the credit? In this episode, I talk about the power and business impact of being a silent leader—how subtle direction, teamwork, and humility can elevate everyone’s experience (including the client’s) and strengthen your business relationships. List...

Is Anchoring bias hurting your sales? 20.05.2026

Is your starting price telling customers more than you think? Are you anchoring expectations too low—and then working uphill to justify your real value? What happens when clients see “starting at” and then get sticker shock when the actual results they want cost more? In this episode, I challenge the use of starting prices, reveal the power of anchoring bias, and discuss how reframing your pricing...

Hope for the unintended outcome! 13.05.2026

What if the best results in your business and life come from what you didn’t see coming? What if your last “failure” was actually a success in disguise? In this episode, I share stories of accidental inventions, personal surprises, and why looking for new opportunities in unexpected outcomes can be the real game-changer in both life and the wedding industry. Listen to this new 8-minute episode for...

Tim Richardson - Are you practicing Pausitivity? 11.05.2026

What if you paused—really paused—just long enough to let the best ideas surface? What possibilities could emerge for your business if you built in moments of quiet, or even a technology sabbatical? In this episode, I talk about how hitting the pause button can fuel innovation, help reset your mindset, and encourage out-of-the-box thinking for both you and your team. Listen to this new episode for...

Do you seek contrarian views? 06.05.2026

Are you open to hearing opinions that challenge your own, or do you find yourself surrounded by people who always agree with you? What could you gain by inviting critical feedback before sharing your own perspective? In this episode, I share why the best leaders actively look for dissenting voices and how doing so leads to better decisions, using examples from both business and science (like Darwi...

Sunk cost bias - is this hurting your business? 29.04.2026

Is sunk cost bias holding you back? Are you keeping an underperforming product, service, or employee just because you’ve already invested time or money? In this episode I challenge you to think about whether old investments are preventing you from making smarter decisions for your business—especially when starting fresh could actually move you forward. Listen to this new 7-minute episode for eye-o...

Avish Parashar - What can improv teach us on how to crush apathy in our businesses? 27.04.2026

Avish Parashar - What can improv teach us on how to crush apathy in our businesses? Are you stuck in a cycle of “yes, but” thinking that keeps your business from growing? What if the real challenge to change isn’t resistance, but apathy? How can embracing improv’s “yes, and” mindset empower your team, crush burnout, and spark creativity? In this episode, I explore how recognizing and shifting your...

Pricing Transparency - why it matters! 22.04.2026

Are you scaring away potential clients without realizing it? Are you afraid to list your prices because you think it will hurt your inquiries, while as a consumer you always want to see the price yourself? In this episode, I talk about the power of pricing transparency—not just for budget shoppers, but at all price levels. How can sharing even a range help attract the right clients and save you ti...

Can you make your own business obsolete before someone does it for you? 15.04.2026

Are you holding onto products or services just because they've always worked—even if customers aren’t interested anymore? What if trimming the dead weight in your business could make space for more profit, innovation, or just more joy in your day-to-day? In this episode, I explore the importance of constantly evaluating what you offer, being willing to cut what's not working, and why it&...

So, I had a conversation with ChatGPT, no really, I did, and you can hear it! 13.04.2026

How can AI help you, not just someday, but right now do the things you already do, only better or faster? Are you stuck staring at analytics you don't understand? Is your website’s first impression still speaking to the couples of five years ago? In this episode, I have a conversation with ChatGPT (yes, an actual conversation) on how to use AI as your collaborator to interpret data, refresh y...

You've been prompting for years! 08.04.2026

You've been prompting for years! Are you getting the best results from your clients, employees, or even AI? Have you ever wondered why vague instructions lead to vague outcomes? In this episode, I explore how the way you communicate—whether with people or technology—impacts the results you get. Discover why context, clarity, and details in your input matter, and how they can bring you closer...

People like to buy, they don’t like to be sold to! 01.04.2026

Are your wedding clients feeling empowered to make their own choices, or are you unknowingly making them feel “sold to”? What friction are you adding that might be keeping them from saying yes? In this episode, I dig into why offering clear choices and real answers can help clients buy with confidence—rather than running the other way. Listen to this new 10-minute episode for insight on how to rem...

Beth Fox - Confessions of a Gen Z Bride 30.03.2026

Are you losing couples before you even have a chance to connect? What if simply answering their first question—how much do you cost—was all it took to keep them from ghosting you? Would you book more show rounds if you made your pricing transparent and reduced the friction for Gen Z clients? In this episode, I share a first-hand account from a Gen Z bride and wedding industry insider about why she...

If you can't walk a mile in their shoes, at least take a few steps 25.03.2026

If you can't walk a mile in their shoes, at least take a few steps You’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. But can you really walk a mile in their shoes if you’re not the same demographic, with no prior experience shopping for a product or service like yours? I don...

She said the quiet part out loud! 18.03.2026

Are you treating your wedding inquiries like sales calls instead of conversations? What might you be missing when you skip the human touch and rush to booking a tour or a meeting? In this episode, I explore why couples want genuine connection, how industry habits lead to ghosting, and practical ways to start real conversations that win more bookings. Listen to this new 9-minute episode for actiona...

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