Alan Berg, CSP, FPSA, Global Speaking Fellow

Wedding Business Solutions

Business EN ↓ 415 episodes

If weddings and events are all or part of your business, you’re in the right place. The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too. Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with...

Author

Alan Berg, CSP, FPSA, Global Speaking Fellow

Category

Business

Latest episode

Jul 8, 2026

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Episodes

Anthony Lambatos, Footer's Catering - When Less is More! 16.03.2026

Is your business suffering from “mission creep”—trying to be everything to everyone? What would happen if you simplified your offerings and focused on doing one thing exceptionally well? In this episode, I explore how subtracting, not adding, can make your business and life better, and why aligning your work with joy and purpose leads to outstanding customer experiences. Listen to this new episode...

What are you doing to get outside your comfort zone? 11.03.2026

How often do you hold yourself back because you’re waiting until you can do something perfectly? What have you learned or accomplished when you finally tried something new, even if it felt uncomfortable or you failed at first? In this episode, I share stories—from learning languages to playing piano live, to earning martial arts belts later in life—about how the best growth happens when we allow o...

How can you be authentic in an AI world? 04.03.2026

Are you giving AI enough of your own voice to create content that genuinely reflects who you are? What steps can you take to make sure the results you get from AI aren’t just generic, but uniquely yours? In this episode, I dig into how to use AI as a tool—starting from your website text, emails, and even telling stories out loud—to help you create personalized, authentic content that stands out. W...

Lester Young - Smart Goal Setting! 02.03.2026

What would your business look like if you removed all your self-imposed limitations? Are your goals based on your possibilities or your fears? What if you stopped focusing on the "what" and started with the "why"? In this episode, I talk with Lester Young about how powerful a mindset shift can be for goal setting, why your goals should start with clarity and vision (not just nu...

We are not competing! 25.02.2026

Do you ever worry that someone else’s success is taking away from yours? What if focusing on how your competitors are doing actually keeps you from reaching your own goals? In this episode, I ask: Could you be more successful by putting your energy into your own unique results rather than measuring against the competition? What might you accomplish if you stopped defining success by someone else’s...

You can't motivate in the negative! 18.02.2026

Are you leading your team by reminding them of what not to do—or are you focusing on what you want to achieve together? Do negative approaches hold you back from moving forward after setbacks? In this episode, I dig into why positive motivation is the key for yourself and your business, share lessons from my experience, and hint at practical ways to get past sunk costs and focus on winning togethe...

Brian Lawrence - Answer Engine Optimization 16.02.2026

Is your website truly speaking the language of AI, or are you getting lost in translation? What happens when couples use AI to search for wedding pros—are you coming up as the answer, or is your competitor? In this episode, I dive into how the way we search has changed, why it’s not just about traditional SEO anymore, and what practical steps you can take to help AI understand your business accura...

More leads is not your goal! 11.02.2026

Is more always better when it comes to leads? What would happen if you focused on quality over quantity, and spent more time following up with the inquiries you already have, rather than trying to get even more? In this episode, I challenge you to reconsider your goal: are you drowning in leads but struggling with conversion? I’ll hint at smarter ways to qualify inquiries, use technology for bette...

The goal isn't to finish, the goal is to begin 04.02.2026

What’s stopping you from starting that new project or habit? Are you setting your sights too far ahead, worrying about the finish line instead of taking your first step? In this episode, I explore how progress is built one action at a time, and why focusing on getting started unlocks personal and business growth. What would happen if you let go of perfection, and allowed yourself to be a beginner...

Dana Bahr - Marketing with Pinterest now! 02.02.2026

Are you relying on Instagram for wedding leads, while your ideal clients are flocking to Pinterest for inspiration? Wondering how you can turn your real-life wedding work into content that lasts longer and brings in more qualified leads? Curious about how Pinterest trends and search behavior can help you stand out and book more couples? In this episode, I dive into how to harness Pinterest as a se...

Why is it still so hard to find a phone number these days? 28.01.2026

Why is it still so hard to find a phone number these days? Are you unintentionally making it difficult for potential clients to contact you? What happens when someone wants to reach you urgently, but can’t find a phone number or email—do they just move on? In this episode, I share real examples and insights on why accessibility matters and how simple changes, like displaying your phone number or s...

Well, that didn't go according to plan! 21.01.2026

What have you tried lately that didn’t turn out as you hoped? Are you holding back on a new idea because you fear it won’t work? In this episode, I share my own story about taking chances, learning from things that didn’t work, and why the real failure is not trying at all. What could happen if you stopped waiting and started taking action—even if you don’t have all the answers? Listen to this new...

Allison Shapira - AI for the Authentic Leader 19.01.2026

Can AI make you sound more human? Can you use technology to connect authentically—without turning into a robot? In this episode, I share lessons from Allison Shapira’s new book and our conversation about striking the right balance between efficiency and genuine connection. Are you using AI to amplify your authentic voice, or are you leaving the human touch behind? What are the boundaries we need t...

It's that time of the year to see the things you're doing wrong! 07.01.2026

It's that time of the year to see the things you're doing wrong! Are you making it easy enough for people to reach you? What does your website say about your business—does a forgotten copyright date hint that you might be neglecting other details? In this episode, I talk about simple things you might be overlooking that could create friction and cost you real clients, plus how freshening...

Roy Porter - The 9 Wastes & The Hidden Event 05.01.2026

Roy and I did this as a webinar recently for VenueX AI, and it went so well that I thought all of my listeners should hear it. Enjoy! Behind every seamless celebration is a mountain of unseen planning, coordination, and human potential. Are you over-processing without realizing it? Are you tapping into the hidden talents of your team, or letting valuable skills slip by? In this episode, we dig int...

Here are the stats for our secret shopping this year! 31.12.2025

Are you following up enough with the couples who already reached out to you? What could your business be missing out on if you only reply once—or not at all? In this episode, I break down the latest secret shopping stats, what they reveal about wedding businesses, and how simple tweaks—like ending your emails with a single question or not overloading messages with attachments—can make all the diff...

Boy, I wish I had this kind of training when I was starting out! 24.12.2025

What if you'd had just one great book or course when you began your wedding business? How much further could you have gone? Are you investing in the right training for yourself and your team, or just hoping for the best? In this episode, I talk about how investing in your own knowledge—and your team's—pays off in sales, confidence, and retention, sharing stats and stories from my journey...

Jason Hewlett - The Promise to The One 22.12.2025

Jason Hewlett - The Promise to The One Are you keeping the promises that matter most—to your clients, your team, and yourself? What opportunities are you willing to walk away from to stay true to your values? In this episode, I explore how honoring your promise, even when it means saying no, leads to greater success and deeper fulfillment—in weddings, business, and life. Listen to this new 29-minu...

Is it just me, or is customer service getting worse? 17.12.2025

Have you ever wondered why customer service feels more frustrating lately? Are chatbots making things easier or harder for your clients? What would happen if you walked in your customers' shoes and really asked: “Would I want to be treated this way?” In this episode, I share personal stories of surprising fees, AI mishaps, and inconsistent policies, all with the goal to help you spot the fric...

Take time to look back! 10.12.2025

Take time to look back! As we near the end of the year, are you pausing to reflect on what truly went well in your wedding business? Are you focusing too much on the challenges and forgetting to celebrate your wins? What have you accomplished that you didn’t notice while you were “in the moment”? In this episode, I share how looking back can reveal growth, gratitude, and new ways to invest in your...

Bill Cates - The Hidden Heist! 08.12.2025

So many of our beliefs about wealth, success, and financial security are shaped by past experiences or stories we've unconsciously absorbed, but are they helping or holding us back? Are your financial habits based on old assumptions, or have you created a plan that actually serves your dreams? In this episode, I talk with Bill Cates, author of "The Hidden Heist," about uncovering se...

Are you suffering from confirmation bias? 03.12.2025

Are you suffering from confirmation bias? Are you stuck looking for proof that the way you do things is right? When was the last time you challenged your own business habits, or asked if there might be a better way to respond to wedding inquiries or create new offerings? In this episode, I dig into confirmation bias—why we cling to familiar strategies, how rejecting change might be holding you bac...

Do small things consistently every day over a long period of time! 26.11.2025

Do small things consistently every day over a long period of time. Are the big goals in your business or life starting to feel overwhelming? What if you could make real progress just by showing up a little bit each day? In this episode, I explore how small, consistent actions compound over time—whether you're learning a language, building a website, or mastering a new skill. What streak could...

Jeffrey Shaw - Selling to the Luxury Buyer 24.11.2025

Jeffrey Shaw - Selling to the Luxury Buyer Are you truly embodying the world your high-end clients live in, or are you just hoping for big sales without understanding their mindset? What’s the difference between offering luxury and simply chasing money?  Tune in for real strategies to upgrade your approach, understand your unique perspective, and see why embodying your client’s world—rather than j...

What you want vs what you need! 19.11.2025

Are you chasing more leads when you should be chasing better results from the ones you already have? What if improved follow up, not just more inquiries, could be the key to growing your wedding business profits? In this episode, I share why focusing on conversion—not quantity—might be what your business truly needs and how systems, automation, or just persistence can make all the difference. List...

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