Valor Coffee

Valor Coffee Podcast

Arts EN ↓ 194 episodios

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

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Autor

Valor Coffee

Categoría

Arts

Web del podcast

valor.coffee

Último episodio

5 de oct. de 2026

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Episodios

DON'T Put Macchiato On Your Menu – 5/24/2023 25.05.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive in on the philosophy of creating a non-confusing coffee menu, brew up some bean on the Fellow Stagg [XF], give a wholesale partner shoutout to our friends Warehouse 4, and tackle chapter 7 of Unreasonable Hospitality. Thanks for listening, love ya! Check out Warehouse 4 Coffee: https...

Do Coffee Companies PROFIT from Branded Merchandise? – 05/16/2023 18.05.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Weber Workshops was kind enough to bump us up in the queue of Moonraker shipments so we could talk about it on the program! We discuss this fun tool, plus dive in on Chapter 6 of Unreasonable Hospitality, answer some YouTube comment questions, give a wholesale partner shoutout to our friends Prophet C...

How to Handle Bad Reviews of Your Coffee Shop – 05/09/2023 11.05.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Another week of three idiots talking about some stuff – this time we cover chapter five of Unreasonable Hospitality, plus get in the weeds on the topic of Online Reviews and how YOU should handle your coffee shop getting negative things published on the interwebs. 00:00:00 Intro 00:03:05 Small Talk 00...

We've Been Under-Extracting the CRAP Out of Our Coffees..? – 05/02/2023 03.05.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get back into our book series, tackling Chapter 4 of Unreasonable Hospitality, plus talk a good bit about extraction, including being brutally honest about how we might be underextracting some coffees by...a lot. 00:00 Intro 07:00 Unreasonable Hospitality Chapter 4 21:50 NFL Draft 33:48 E...

Social Media and Instagram for Coffee Shops and Roasters in 2023 – 04/25/2023 27.04.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We've gone through many-a philosophy where Instagram and social media are concerned, so we wanted to share with you all some of the things we've done right and, more importantly, wrong so that you can get straight to building an engaged following for your cafe (or other company)! 00:00 Intro 01:45 Mot...

WE OPENED A SECOND CAFE – 04/19/2023 20.04.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 WE'RE BACK. After a break (that wasn't really much of a "break" at all, we were busy af) to get our Dunwoody Cafe LIVE, we are back on the mic(s) to talk aaaaaalllll about our new space. Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor...

Roasting Your Own Coffee vs. Multi-Roaster vs. Exclusive Partnership – 02/22/2023 22.02.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee Buy Unreasonable Hospitality: https://amzn.to/3XDd93M This week we dig into a hypothetical: if we were starting a new coffee business from scratch, would we: a) Roast our own coffee; b) Be a Multi-roaster; or c) Have an exclusive wholesal...

Hosting a Hiring Event + Read a Book w/ Us! – 02/15/2023 15.02.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee Buy Unreasonable Hospitality: https://amzn.to/3XDd93M We start our 5 Minute Book Club this week, plus give updates on our Dunwoody cafe and discuss our hiring event. We missed y'all, thanks for your patience as we navigate our current cra...

Effective and Efficient Bar Flow in Your Cafe – 02/01/2023 01.02.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 A topic we could honestly go on for hours about – BAR FLOW! We talk a little about how we arranged our bar in our first cafe and some things we'll be changing in cafe #2 in order to pump out as many high quality drinks as possible. Enjoy! Watch on Youtube: https://youtube.com/valorcoffee16 Want to bec...

Q&A Round 3 – Super Automatic Espresso Machines & More – 01/25/2023 25.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We got some amazing questions from a regular listener, so on this episode we go through them. We include our take on superautomatic espresso machines, why we don't just drop "coffee" from our mission statement and more. WE ALSO KICK OF THE VALOR BOOK CLUB: First book we'll be reading – Unreasonable Ho...

What Makes a Coffee Shop Good or Bad? – 01/18/2023 18.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last episode we asked listeners to write in with the things that make or break a coffee shop experience when visiting a new cafe. On this episode, we dissect those answers and give our opinions on what makes a cafe great or lackluster. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: http...

Culture Couch Episode #13 – Peer to Peer Conflict – 01/16/2023 16.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross and Ethan dive in on how to confront and navigate conflict between co-workers. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http://i...

How Much It Costs to Open a Coffee Shop in 2023 – 01/11/2023 11.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Want to know how much you should budget out for your dream cafe? We're right in the midst of dishing out some serious cash for our new location, so we thought we would pull up the spreadsheet and share some full transparency with you in terms of how much it costs to open a coffee shop in the current e...

Culture Couch Episode #12 – "Fire" Leadership – 01/02/2023 02.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Ethan and Ross quite literally SPIT FIRE on this week's Culture Couch. We talk about the lessons we've adopted from Danny Meyer's Setting the Table ( buy it here: https://amzn.to/3B4HKNF) and how to use different forms of the Fir...

Designing Your Goals to be ACHIEVABLE – 12/27/2022 28.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business. Buy Valor Co...

Culture Couch Episode #11 – Above and Beyond w/ Mykie – 12/26/2022 23.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Monthly on Culture Couch, we'll be highlighting a member of the team who has shown excellent hospitality and a display of Valor's values at some point within the previous month. This person is chosen by their peers, rewarded, and...

Culture Couch Episode #10 – New Hire Discusses the Onboarding Process – 12/19/2022 22.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Our newest Pit Crew member, Makenna, was thrown to the WOLVES and came on Culture Couch on her fifth day on the job. She talks about the hiring process and breaks down what the first few days on-the-job at Valor look like. Buy Va...

Valor's Year in Review – 12/22/2022 22.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business. Buy Valor Co...

Specialty Coffee HOT TAKES 2022 – 12/13/2022 13.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan, Ross and Riley are finally back on the mic TOGETHER to bring you some of our hottest takes, like a certain popular espresso machine that Ethan hates and a brew method that has never produced a good result for Riley. There's also a chance Ross flashes his coffee tattoo on air. Buy Valor Coffee:...

Culture Couch Episode #9 – Servant Leadership: Assuming the Best – 12/12/2022 08.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Servant Leadership CONTINUED AGAIN?! This one goes deep, so we have even more topics to cover. Ethan and Lillabea sit down to talk about assuming the best of our co-workers and how to dish out and receive feedback. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valor...

Dynamics of a World Class Team – 12/07/2022 07.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan's back! He sits down with Lillabea, one of our longest tenured Pit Crew members and future Valor Alpharetta Head Coach, to talk about team dynamics, matching strengths with others' weaknesses, and workplace feedback within a fast-paced cafe environment. Thanks Lillabea! Buy Valor Coffee: https:/...

Culture Couch Episode #8 – Servant Leadership: Leading By Example – 11/28/2022 28.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Servant Leadership CONTINUED! Ross and Riley discuss leading by example and how that plays out even when we aren't always around or the most in-the-know about the deeper details of the operation. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to be...

Have We FAILED Our Mission? – 11/22/2022 22.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross and Riley go IN while Ethan takes time off with his new baby. On this episode, we discuss our original vision that we set out to accomplish when we started Valor and how that has changed and adapted over the years. Thanks for listening, Happy Thanksgiving! Buy Valor Coffee: https://valor.coffee/s...

Culture Couch Episode #7 – Servant Leadership: Being a Cheerleader – 11/21/2022 21.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 To continue their chat on Servant Leadership, Ethan and Ross discuss what it looks like to take a step back from the spotlight and step into being a cheerleader for those on your team. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Whol...

Hiring Philosophy: Hungry, Humble, Smart – 11/15/2022 16.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 When we're looking to hire new Pit Crew members, we have a framework that often helps us qualify or disqualify candidates that we borrowed from one of our favorite books – measuring three factors: Hungry, Humble, and Smart (emotional intelligence). We also added a couple more to this: Hang and Logisti...

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