Valor Coffee

Valor Coffee Podcast

Arts EN ↓ 194 episodios

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

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Autor

Valor Coffee

Categoría

Arts

Web del podcast

valor.coffee

Último episodio

5 de oct. de 2026

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Episodios

Skills You Should Learn as an Entrepreneur, God Shots, Branding Single Origins – 12/06/2023 07.12.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This was one of those episodes where we sat down with a topic, but the conversation led us in a diffe...

Why Your Business Should LOSE Money on Black Friday & Cyber Monday – 11/29/2023 30.11.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! After a week off for Thanksgiving, we're back in the midst of one of the busiest weeks in Valor's his...

Will Shurtz, Methodical Coffee – 11/14/2023 16.11.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Will Shurtz is the co-founder of Methodical Coffee out of Greenville, South Carolina, who are, simply...

Should You Scale Your Coffee Company? – 11/08/2023 09.11.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! For many, the natural progression of business might point towards roasting or opening a second locati...

Underextraction Explained | What Is It and How Can You Fix It? – 10/31/2023 02.11.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We think underextraction PLAGUES many cafes and home brewers. We discuss why we think it's so common,...

Overextraction Explained | What Is It and How Can You Fix It? – 10/25/2023 26.10.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Overextraction is a hot topic in the coffee community, but honestly, we think it happens less than ma...

What a Career in Coffee Roasting is Actually Like w/ Sam Smith – 10/18/2023 19.10.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste coffee from Jimmy Butler's Big Face Brand – a washed Burundi! Then we jump in to a...

How to Start a Coffee Cart Business in 2023 | Coffee Cart Masterclass – 10/11/2023 12.10.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Ever thought about building a mobile cart to start your coffee business? US TOO. In 2016, we built a...

Five Tips to CRUSH a Busy Rush – 10/04/2023 05.10.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The Coffee Sometimes Podcast is now the Valor Coffee Podcast! This week, we sip Colombia Jair Oidor,...

Q&A – Roastery Startups, Bookkeeping Tips, Vesting Schedules, OH MY! – 09/27/2023 28.09.2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting a coffee roastery, bookkeeping, operating agreemen...

Our Espresso Tech on His Recommended Gear, Periodic Maintenance & MORE! – 09/20/2023 21.09.2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hall of Bronnie's. He lets us in on some steps cafes...

The Power and Purpose of Individuality on Your Team – 09/13/2023 14.09.2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach aka General Manager) Lillabea Goins to discuss tea...

Four Tips to Improve Your Palate | Taste Coffee BETTER – 09/06/2023 07.09.2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreasonable Hospitality Chapter 19, and ultimately just h...

How to Get Hired at Valor (OR ANYWHERE!) – 08/30/2023 31.08.2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in Athens, Georgia, scoring a 33.5/50! Chapter 18 of...

Q&A: Pre- vs Post-Roast Blends, Best Books for Cafe Managers & MORE! – 08/23/2023 24.08.2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink coffees from Splitlog Coffee in Kansas City, and tak...

Why Do SO MANY Roasters UNDERDEVELOP Their Coffees? – 08/15/2023 17.08.2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unreasonable Hospitality Chapter 16, sip on some b...

Are Coffee Shops Recession Proof? – 08/08/2023 10.08.2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! We also dive into Unreasonable Hospitality Chap...

Hiring or Starting a Business with Your SPOUSE – 08/01/2023 03.08.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to keep things CLEAN within this new dynamic. 00:00:0...

Get Away From Your Business to Work on Your Business – 07/25/2023 27.07.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitality. Enjoy! 00:00:00 Intro 00:02:53 What We're Dr...

The Three Biggest Mistakes We've Made – 07/11/2023 12.07.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya. 00:00:00 Intro 00:01:45 What We're Drinking: Kenya Nyeri Hill Estate AA 00:06:40 Ethan's Ankl...

Your Company Should Go Into Debt – 07/03/2023 06.07.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor to grow and thrive. 00:00:00 Intro 00:01:33 What...

How We DIAL IN ESPRESSO at Our Cafes – 6/20/2023 22.06.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf. Check out Tetherball: https://www.tetherballcoff...

Home Coffee Setup Need Improvement? Here's What to Do! – 6/13/2023 15.06.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all. Check out Papertown Coffee: https://www.papertown.coffee/ Buy Valor Coffee: https...

Imposter Syndrome and How to Handle It – 6/06/2023 08.06.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode we brew up our new (returning) summer blend Tanlines, chat about Chapter 8 of Unreasonable Hospitality and go off about how Imposter Syndrome doesn't even matter, ya feel? Thanks for listening, love ya. Buy our summer blend, Tanlines: https://valor.coffee/shop/tanlines Check out Jethro...

Core Values and Culture LEGEND Karen Walters – 5/30/2023 01.06.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode, we welcome a very special guest who has truly shaped Valor's company from the ground up, Karen Walters. Yes, Karen is the mother of Ross. BUT that's not the only reason she's on! Karen was a human resources manager for the Atlanta Falcons and the Arthur Blank Family of Businesses for...

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