Valor Coffee Podcast

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep172 Joey's been running our catering operation for a year and a half and has somehow not quit. In that time we went from 3 events a month to 30, hit $239k in revenue, and learned basically everything the hard way. We're breaking d...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep171 We just celebrated 10 years of Valor Coffee with a trip to New York and dinner at Eleven Madison Park AKA the restaurant behind two of the most talked-about hospitality books in the industry. In this episode we break down the full exp...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep170 What happens when two specialty coffee companies from opposite sides of the world sit down to talk about the future of coffee? In this extended episode, we're joined by Kirk Pearson from Project Zero in Australia to unpack one of...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep169 Is automation helping specialty coffee or slowly replacing the craft that made people fall in love with it in the first place? We explore the growing trend of pre batched espresso, automated milk systems, and what these changes could...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep168 Running a coffee shop in 2026 is more complicated than just making great coffee. In this episode, we talk about the real challenges behind raising prices, understanding margins, and building a coffee business that can actually survive...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep167 Most people get into coffee because they love coffee, but what keeps you in it is learning how to truly care for people. In this episode, we sit down with our baristas to talk honestly about burnout, difficult guests, and what it take...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep166 We just got back from World of Coffee in San Diego and honestly tried to answer a simple question: was it actually worth it? This episode is an honest breakdown of what the event is really like, from walking the show floor and testing...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep165 What happened to third-wave coffee? Today, we unpack how the industry has shifted: from purist pour-overs and strict “rules” to flavored lattes, matcha, and a reality that most cafés are just elevated versions of Starbucks. We talk th...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep164 We’ve signed five commercial leases since starting Valor Coffee in 2016 – and we’ve learned (painfully) how lease terms can make or break a café. In this episode, we break down the lease language that confuses everybody (CAM/TI, gross...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep163 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Caleb and Haley from Makers Café (Pensacola, FL) are in the studio, and we’re talking about what...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep162 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! What does it actually take to take a coffee shop from six figures to seven? In this episode, we b...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep161 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Your coffee shop can survive a lot, but these three mistakes will straight-up bury you if you mak...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep160 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Back to back episodes? Happy Holidays. This final episode of the year is coming at you from our n...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep159 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The podcast is BACK. This episode was recorded on a 7-hour drive through the mountains of Colombi...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep158 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Third-wave coffee and drive-thrus don’t usually mix, so we rolled across Atlanta to see how our f...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep157 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Join us behind the scenes of Valor Coffee's 2025 Nashville owners retreat where we get honest abo...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep156 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Time to spill the beans on our labor costs from the first five months of 2025 – we're showing you...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep155 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Most coffee shops struggle to grow, but we share how we went from $87 pop-up days to cafés on tra...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep154 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this week's episode, the boys take a little detour to Starbucks before hitting the studio. The...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep153 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Ethan and Ross answer the age old café question: Why is there always a line out the door at your...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep152 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had the pleasure of welcoming our longtime friend and mentor, Roy Keely, to the podcast this w...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep151 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Which brew method reigns supreme? In this episode, we go full coffee nerd and build the ultimate...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep150 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we dove in on how we would build out a home brew setup, with three tiers of budget – $5...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep149 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Our two cafes made a million bucks cumulatively from January to June — but where did it all go? I...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep148 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Brandon Sardi built Poorboy Coffee from a $500 pop-up into a brand with 63,000+ Instagram followe...