Valor Coffee

Valor Coffee Podcast

Arts EN ↓ 186 episodes

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

Author

Valor Coffee

Category

Arts

Podcast website

valor.coffee

Latest episode

Jul 6, 2026

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Episodes

The #1 Thing Holding Coffee Shop Owners Back – 06/25/2025 02.07.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep147 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting opera...

How We Built Our $1 Million Coffee Shops – 06/11/2025 25.06.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep146 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do...

Second Wave vs Third Wave Coffee Shops: How To Evolve Your Cafe – 06/04/2025 11.06.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep145 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to tak...

Why Coffee Shop Owners HATE Baristas 02.06.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep144 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We took on a spicy one this week — the complicated (and sometimes strained) relationship between...

Why Baristas HATE Coffee Shop Owners – 05/21/2025 28.05.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep143 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve heard it all—baristas don’t trust their owners, owners feel misunderstood, and coffee shop...

Don't Hire A Manager For Your Coffee Shop – 05/14/2025 19.05.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep142 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We get it — you’re running your coffee shop, wearing every hat in the place, and wondering if the...

How to Soft Launch your Coffee Shop – 05/07/2025 12.05.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠ https://community.valor.coffee?utm_source=spotify&utm_campaign=ep141 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a cafe soon? The first few days can make or break your first year in business. In this ep...

Specialty Coffee Expo 2025 Recap ft. THE WHOLE VALOR SQUAD – 04/27/2025 06.05.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep140 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re back from Houston with hearts full, minds buzzing, and feet absolutely destroyed—but it was...

The Most Impactful Trip of our Careers: Valor’s Colombia Trip – 04/16/2025 21.04.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We just got back from one of the most impactful trips in the history of our company —...

SEO for Coffee Companies | Website Changes You Need to Make Today – 04/09/2025 14.04.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠  https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-...

How to Make Excellent Coffee Cocktails at Your Coffee Shop – 03/19/2025 25.03.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep137 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re diving deep into the world of seasonal coffee cocktails—how to make them, why th...

Q&A: Should I Buy a Turn Key Cafe, Scheduling Apps and More! – 03/20/2025 20.03.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: ⁠ https://community.valor.coffee/invitation?code=E3A29B⁠ Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Should you buy a turnkey café? What’s the best way to schedule multiple cafés in one app? We’re tackling your coffee...

How Many Hours per Week Do Coffee Shop Owners Work? – 02/26/2025 17.03.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:  https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! How much do coffee shop owners actually work? If you’re thinking about opening a cafe, you might be wondering: Is this...

Douglas Weber of Weber Workshops – 02/19/2024 27.02.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! I (Riley) was stoked to sit down with Douglas Weber, the mastermind behind Weber Workshops, a brand known for designing...

Coffee Prices Just Hit Record Highs Here’s What You Need to Know – 02/12/2025 17.02.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira (Purity Coffee, Age of Coffee) to break it all dow...

Everything Wrong with Your Business is Your Fault – 02/05/2025 12.02.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the concept of extreme ownership and how it can completely change the way you lead y...

This Coffee Cart Business Booked Over 3,000 Events in 2024 – 01/29/2024 05.02.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! 🔗 Check out Flash Quotes here: https://flashquotes.com/valor Booking over 3,000 coffee catering events in 2024 sounds...

Software We Use To Run a Coffee Company – 01/15/2025 21.01.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the nitty-gritty of running a coffee business by breaking down the software and tools we...

Essential Barista Tools for Your Coffee Shop – 01/08/2025 14.01.2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into essential barista tools for coffee shop owners and enthusiasts. From must-have milk pitch...

Conical vs Flat Burr Grinders for Coffee Shops – 12/18/2024 30.12.2024

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the great debate: conical vs. flat burr grinders. We share our experiences with diff...

Don’t Start a Coffee Shop, Grow a Coffee Catering Business Instead – 12/11/2024 17.12.2024

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve all dreamed of starting a cafe, but what if we told you that growing a coffee catering business could be a smarte...

The Most Overlooked Aspect of Specialty Coffee: Water – 11/19/2024 09.12.2024

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Taylor and Charles from Third Wave Water to dive deep into one of the most overlooked...

We Tier Listed Every Coffee Drink – 11/20/2024 02.12.2024

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this oh-so-serious episode, we take on the ultimate challenge: tier-ranking every coffee drink we could think of! Fr...

Designing a Cafe When You Can’t Afford an Interior Designer – 11/13/2024 18.11.2024

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a coffee shop likely means sacrificing the option of working with an interior designer. In this episode, we sha...

Q&A: Competition in Coffee, Steps to Opening a Coffee Shop And More – 11/06/2024 11.11.2024

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we break down the complex dynamics of growing a coffee business, from securing funding for a new cafe...

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